the visual dna of car brands in social media
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THE VISUAL DNA OF CAR BRANDS ON SOCIAL MEDIA FRANCESCO D’ORAZIO, @ABC3D CO-FOUNDER AT PULSAR
PULSAR AUDIENCE INTELLIGENCE
PULSAR AUDIENCE INTELLIGENCE
PULSAR AUDIENCE INTELLIGENCE
Text ExtractionImage SimilarityConcept TaggingConcept Clustering
MODULAR AIArtificial Intelligence on
Demand
Algorithmic PredictionInferred Customer BehaviorImplied Brand ValueClustered Behaviors-Values
> Exploring> Identifying> Explaining> Mapping
THE VISUAL DNA FRAMEWORK
Camping (prediction) >> Family weekender (behavior) >> Regeneration (value)
TESLAVISUAL SOCIAL FOOTPRINT
design
connectivity
sustainability
auto-pilot
reputation
experience
benchmark
Innovationinnovation
designsustainability
LAND ROVERVISUAL SOCIAL FOOTPRINT
adventure
challenge
performance
unplugging
family
loyalty
status
adventure
luxuryperformance
MERCEDES BENZVISUAL SOCIAL FOOTPRINT
luxury
status
Benz weddings
lifestyle
luxury
perfectionstyle
Missing the images means missing the conversationImage analysis can do a lot more than logo detectionA solid framework helps put social in contextOur methodologies need to become symbiotic with AI
Thank you
@abc3dPulsarPlatform.com