BUILDINGBRAND LOVE

The Value of User-Generated Content

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###67%

of marketers ask customers to share their love of the brand through photos with hashtags

of all retail purchase decisions are influenced by digital channels

of marketers use UGC on their website

of global customers trust earned media more than advertising

But marketers instinctively know UGC is important for building brand love.

The landscape for social content marketing is still new.

Yet, 47% of marketers are not sure whether customer-generated content outperforms brand content

92%And word-of-mouth recommendation is the primary factor behind up to 50% of all purchase decisions.

53%

of marketers surveyed say that social user-generated content (UGC) is important to their marketing

73%

67%

We spend a lot of time discussing #Retail, #UGC, and #InfluencerMarketing

Sources: Baesman, Nielsen, McKinsey Quarterly

to recognize that our best influencers are our brand ambassadors.

of marketers say that the quality of their brand ambassadors is important

The average family belongs to 23 loyalty programs

AND, THE GOOD NEWS IS, social engagement is now being correlated to increased sales

Source: Baesman, McKinsey & CompanySource: Baesman, Altimeter Group

THIS IS THE TIME

79%

93%

of marketers find it valuable to drive sales through ambassadors

Brand ambassadors build both love and loyalty for the brand

Out of all marketers surveyed, only 20% have an ambassador program

Who are your brand ambassadors?

Don’t leave your brand love and loyalty to chance.

Contact us to learn more about Baesman and ReadyPulse:

Andrew Kelly | Director of New Business Developmentakelly@baesman.com | 646.415.3399 | baesman.com

Work with Baesman and ReadyPulse to recruit, activate, amplify, and measure your best customers.

Surround all of this with sound strategy and you’ll be ready to take the #retail world by storm.

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Leverage yourbrand ambassadors for relevant and authorized #ugc to drive sales andlaunch new products.