The US Partner’s Guide to a Great WPC 2013Download the latest version of this guide at http://aka.ms/uswpcguide.

@WPCUS

#WPC13

Welcome, US partners! We’re delighted you plan to join us in Houston for this year’s Worldwide Partner Conference. In this presentation, we’ll share information with you about: • What to expect• How to prepare• How to connect with the US Partner Team • How to get the most from your WPC

investment• How to stay informed leading up to and

during WPC

We look forward to seeing you in Houston!

What to expect at WPC• Vision and strategy from Steve

Ballmer, Kevin Turner, Jon Roskill, and other Microsoft executives.

• Product, technology, and Microsoft Partner Network announcements.

• Keynotes and sessions that map to four content pillars: Big Data, Cloud, Enterprise Social, and Mobility.

• A US-specific track, with sessions aligned to your business model and customer focus.

• Networking and business-building opportunities.

Value of WPChttp://aka.ms/value-of-wpc

US Subsidiary sessionshttp://aka.ms/ustrack

WPC by the numbers• 16,000 partner and Microsoft attendees• 700 Microsoft, partner, industry leader, and

motivational speakers• 448 sessions about your opportunities for growth and

success• 24 tracks aligned to your business model, to Microsoft

products, and to leadership • 30 sessions specifically for US partners • 44 keynotes to share strategy, roadmap, and how to

engage in the year ahead • 150 exhibitors in The Commons

Business opportunities

What you’ll hear at WPC

Cloud Big Data Devices & Mobility Enterprise Social

Keynote and session content is aligned to these four pillars.

Be inspired, hear the roadmap, learn about your opportunities, and connect.

Vision Keynotes

Value & US Keynotes

Breakout, Interactive, Theater Sessions

Partner Connect, Business Building, & Expo

On Monday and Wednesday mornings at the Toyota Center, you’ll hear from Steve Ballmer, Kevin Turner, Jon Roskill, business group presidents, customers, and partners.

Attend Value Keynotes delivered by business group executives and product experts on Monday, Tuesday, and Wednesday. On Thursday, you’ll have an opportunity to hear US SMB and East, Central, and West Region keynotes.

Breakout: In-depth reviews of product/technology strategies and solutions from more than 30 business groups. Interactive: Collaborative sessions that promote open conversations between speakers and attendees. Theater: 20-minute sessions in The Commons. Networking and connection abounds at WPC. Meet with fellow attendees through WPC Connect. In The Commons expo area, you’ll have the opportunity to identify new partnering opportunities with exhibitors and meet Microsoft product, sales, and marketing experts.

Windows 8 at WPC

Keynote Windows: The Next Wave of Innovation and Partner OpportunitySpeaker: Erwin Visser

Building a Business with Surface Speaker: Brian Hall

Winning with Windows Devices to Help Drive Partner Growth Opportunity Speaker: Jordan Chrysafidis

WINVK01 and WINVK01R

WINVK02 and WINVK02R

WINVK03

US Sessions Windows in the US: What You Really Need to KnowSpeaker: Jane Boulware

Game Changers in the US Application EcosystemSpeaker: Scott Davidson, Mark Hindsbo, Alysa Taylor

Development Platforms US Community Update: Modern Apps and the Partner Opportunity Speaker: Frank Campise

Game Changers in the US: Go Mobile (Theater session)

US10

US01

US06

US33t

Additional, related sessions are in these tracks

Windows ClientPublic Sector Small and Medium Business Reseller System Integrator Independent Software Vendor

In the Session Scheduler on WPC Connect, filter sessions with a search on Windows 8 to add sessions from these tracks to your conference schedule.

Visit the Windows team in The Commons: booth CC-4

The new Office at WPC

Keynote Insider Briefing for Office 365 Speaker: Jared Spataro, Kirk Gregersen

OFCVK

US Sessions Accelerate Your US Customers to Office 365Speaker: Jennifer Didier, Kris Gronert, Molly McCarthy, Steve Luper

Office 365 Education: Tens of Millions of US Students Connecting with Partner Apps and ServicesSpeaker: Eric Herzog

Bigger Wins, Shorter Sales Cycles, Consistent Results in the US: Get MECSpeaker: Benjamin Wolf, Jennifer Kim, Steve Adams Increase Your Office 365 Profitability and Competitive Position in the US with Help from 365 Command (Theater session)

US05

US21

US04

US30t

Additional, related sessions are in these tracks

The New OfficeSmall and Medium Business ResellerPublic SectorHosting and Cloud Service Providers Server and Cloud Microsoft Dynamics

In the Session Scheduler on WPC Connect, filter sessions with a search on Office or Office 365 to add sessions from these tracks to your conference schedule.

Visit the Office team in The Commons: booth CC-9

Small and Medium Business Resellers at WPC

Keynote Winning Together in SMB: Working Togther to Accelerate Your Sales of Devices and Services Speaker: David Smith and Jordan Chrysafidis

SMBVK

US Sessions Winning and Growing in the US SMB Relationship Era Speaker: Cindy Bates and Judson Althoff

US SMB Partner Playbook Speaker: Stephen Measelle, Manveer Sahota, Mark Stuyt

US14

US19

Additional, related sessions are in these tracks

Small and Medium Business ResellerWindows ClientThe New OfficePublic SectorIndependent Software VendorBusiness Leadership

In the Session Scheduler on WPC Connect, filter sessions with a search on SMB or reseller to add sessions from these tracks to your conference schedule.

Visit the US SMB team in the US Lounge, and the Get2Modern booth, #CC-15, both in The Commons

http://aka.ms/us-smb-at-wpc

Partners serving Public Sector customers at WPC

Public Sector Track US Subsidiary Track Executive Q&A + Roundtables

Education • Education Keynote: Microsoft Vision and Strategy Drive Partner Success in Education (PS02)

• Expand Your Business: Add Education to Your Portfolio (PS09) • Devices and Services in Education: Shape the Future! and

Drive Windows 8 and Office 365 Sales in the Global Education Market (PS03)

• Increase Revenue and Share Through Big Data and Relationship Management Growth in Education (PS06)

• How to Build Great Apps That Make Money in Education (PS11)

Office 365 Education: Tens of Millions of US Students Connecting with Partner Apps and Services (US21)

Discover the US Business Opportunity in Selling Microsoft Dynamics Solutions in Public Sector (US13)

Public Sector Executive Panel and Q & A with

Partners (PS07)Tuesday, July 9 3:00PM–3:30PM

Roundtable Discussions (PS08)

Tuesday, July 93:30PM–5:30PM

Government • Real Impact for Better Government: Strategy Update, Panel, and Discussion (PS04)

• Cities: Grow Share and Revenue by Tapping into the Next Big Opportunity (PS10)

Health • Capitalizing on the Explosive Growth of Devices and Services in Health IT (PS05)

Public Safety & National Security

• Leveraging Solution Accelerators to Drive New Business in the Public Safety and National Security Industry (PS01)

http://aka.ms/uswpc-publicsector

Visit the Public Sector team in The Commons: booth CC-13

Activities for US partners

WPC agenda overview Sunday, July 7 Monday, July 8 Tuesday, July 9 Wednesday, July 10 Thursday, July 11

Registration opens 8:00AM Registration opens 7:00AM Registration opens 7:30AM Registration opens 7:30AM Registration opens 8:00AM

These activities in the George R. Brown Convention Center:

Microsoft Retail and Conference Stores 12:00PM–7:00PM

The Commons 5:00PM–7:00PM

US Lounge in The Commons5:00PM–7:00PM

US Lounge is located in The Commons, level 100 in GRBCCJoin us daily for networking, connection with the US Partner Team, to relax and recharge. #uslounge

11:30AM–5:30PM 7:30AM–5:30PM 11:00AM–5:00PM 8:00AM–1:30PM

Vision Keynote at the Toyota Center 8:30AM–12:00PM

Value Keynotes at the GRBCC 9:00AM – 10:00AM

Vision Keynote at the Toyota Center9:00AM–11:00AM

US Keynotes

SMB9:00AM – 10:30AM

East, Central, West Region 11:30PM–12:30PM

Value Keynotes 1:30PM–2:30PM

Sessions (including US Track)10:30AM–5:30PM

Value Keynotes1:00PM–2:00PM

Sessions (including US Track) 9:00AM – 11:00AM

Sessions (including US Track) 3:00PM–5:30PM

Sessions (including US Track) 2:30PM–5:00PM

Happy Hour in The Commons 4:00PM – 5:30PM

Happy Hour in The Commons 4:00PM–5:30PM

Welcome ReceptionThe Commons 5:00PM–7:00PM

US Diversity and Inclusion Partner Networking EventThe Grove Restaurant5:30PM–8:00PM

US Partner CelebrationHouston Museum of Natural Science7:00PM–9:00PM #usparty

WW Partner Celebration Minute Maid Park7:00PM–10:00PM

Schedule is subject to change. Agenda is published online at http://aka.ms/wpc13agenda.

GRBCC = George R. Brown Convention Center

Activities for US partners at WPC

US Lounge at The Commons

Open throughout the conference, Sunday–Thursday.

US Partner Diversity and Inclusion Event

Monday, July 85:30PM – 8:00PM The Grove Restaurant.

US Subsidiary Sessions

Scheduled throughout the conference, Monday – Thursday.

US Partner Celebration

Tuesday, July 97:00PM – 9:00PMHouston Museum of Natural Science.

The US Lounge at the Commons Located in Level 100 of the George R. Brown Convention Center, The Commons is the center of it all at WPC, with more than 150 exhibitors, plus booths representing Microsoft product and program teams, staffed by people who can answer your questions. • Microsoft Partner Network• IAMCP• Public Sector • Customer Immersion Experience • Get2Modern

The Commons hoursSunday 5:00PM–7:00PMMonday 11:30AM–5:30PMTuesday 7:30AM – 5:30AMWednesday 11:00AM – 5:00PMThursday 8:00AM– 1:30PM

Stop by the US Lounge in The Commons daily for networking, connection with the US Partner Team, and to relax and recharge.

• Pick up your US Celebration wristband Sunday-Tuesday

• Visit the Windows 8 device bar and application showcase

• Learn about IAMCP, HTG, and VFI communities

• Get SMB Reseller information #uslounge

Voices for Innovation in the US LoungeVoices for Innovation, or VFI, is: • A community of partner individuals who stay informed on public

policy issues that impact their business• A platform for information and engagement on state and national

tech policy issues• A way for partner individuals and Microsoft staff to connect and

learn through in-person events and webinars

At WPC, join VFI director, Jonathan Friebert, in the US Lounge: • Tell us what issues most concern you and impact your

business• Learn what’s going on with those issues of concern in

your state and in Congress• Meet some of our most active members• Learn about our key issues on our theme days

#uslounge

http://aka.ms/vfi-at-wpc

People for Innovation: Diversity and Inclusion US Partner Networking Reception Join Microsoft US executives and fellow US partners in a conversation about achieving business goals through diversity and inclusion. Your Microsoft hosts: • Judson Althoff, President,

North America• Jenni Flinders, Vice President,

US Partner Group• Jacky Wright, Vice President,

Strategic Enterprise Services

The Grove Restaurant Monday, July 8 5:30PM – 8:00PM 1611 Lamar Street, Houston

(across the street from the Convention Center and Hilton Americas Hotel)

http://aka.ms/usdiversitysocial

Join us for the US Partner Celebration at WPC We’re rolling out the red carpet for you at WPC!Network, relax, and explore this amazing venue with the Microsoft US Partner Team and your fellow US WPC attendees.

Your experience includes:• Unique sponsored zones with a

mix of interactive activities• Specialty cocktails and local

cuisine

Wristband is required for entry—pick yours up in the US Lounge on Sunday, Monday, or Tuesday.

Houston Museum of Natural Science

Tuesday, July 9

7:00PM – 9:00PM

5800 Caroline Street, Houston

#usparty

http://aka.ms/usparty

US Partner Celebration logistics

Pick up your wristband for entry to the US Celebration in the US Lounge on Sunday, Monday, or Tuesday.

We’ll also provide you with information about your transportation options to the Houston Museum of Natural Science. • Bus service will start at 6:30PM on

Tuesday from the George R. Brown Convention Center

• Other options include access to free onsite parking at HMNS and taxi or light rail from downtown

VIP experience forGold Competency Partners Your gold wristband is your invitation to join us at the Houston Museum of Natural Science early, starting at 6:30PM. • Bus service for gold competency partners

will start at 6:00PM on Tuesday from the George R. Brown Convention Center

While at the party, be sure to visit the “Gold Wall” to get your photo snapped with your company’s name, recognizing and celebrating your competency achievement. And, enjoy the Gem Room, which is dedicated to you.

Houston Museum of Natural Science

Tuesday, July 9

7:00PM – 9:00PM

5800 Caroline Street, Houston Add this event to your calendar

US Subsidiary Track• Keynotes for SMB Resellers and partners in East,

Central, and West Regions• 20+ sessions aligned to your business model,

products, and program engagement• 4 theater sessions • You’ll hear from Microsoft product and program

experts and get best practices from other US partners

http://aka.ms/ustrack

#ustrack

US Session ScheduleMonday Tuesday Wednesday Thursday

3:00PM – 4:00PM(US01) Game Changers in the US Application Ecosystem(US03) Secrets of a Successful US Windows Azure Partner

3:35PM – 3:55PM (Theater)(US30t) Increase Your Office 365 Profitability and Competitive Position in the US

4:30PM – 5:30PM(US04) Bigger Wins, Shorter Sales Cycles, Consistent Results in the US: Get MEC

10:30AM – 11:30AM (US05) Accelerate Your US Customers to Office 365US06: Development Platforms US Community Update – Modern Apps and the Partner Opportunity

1:30PM – 2:30PM (US07) Beyond the breakeven: building a successful U.S. cloud business(US12) A Guided Tour of US Partner Programs and the Resources to Stay Informed

3:00PM – 3:20PM (Theater) (US34t) Getting Social in the US

3:00PM – 4:00PM (US29) New Perspectives on US Partnering

11:15AM – 11:35AM (Theater)(US32t) SharePoint on Windows Azure: Real Insights from a US Partner

2:30PM – 3:30PM (US09) Delivering Solutions and Driving Revenue with Enterprise Social in the US(US10) Windows in the US: What You Really Need to Know

4:00PM – 5:00PM (US13) Discover the U.S. business opportunity in selling Microsoft Dynamics solutions in public sector

4:35PM – 4:55PM (Theater)(US33t) Game Changers in the US: Go Mobile

9:00AM – 10:30AM(US14) US SMB Keynote – Winning and Growing in the US SMB Relationship Era

9:00AM – 9:50AM(US15) US Managed Windows Azure Partner Community Session (US16) The Evolution of the Microsoft Learning Partner and Priorities (US17) US Partner Roundtable: Practical Big Data Discussion (US18) Growing and Expanding Your Lync Practice in the US(US23) Selling Private Cloud Solutions: 7 Hints to be a Highly Effective Hoster (US01R) Game Changers in the US Application Ecosystem

10:10PM – 11:00PM(US12R) A Guided Tour of US Partner Programs and the Resources to Stay Informed (US21) Office 365 Education: tens of millions of U.S. students connecting with partner apps and services(US22) Ahead of the Curve: Staying a Step Ahead of Industry Evolution by Taking Your US Cloud Practice to the Next Level (US24) How US Partners can Monetize Windows Azure IaaS (US28) Best Practices for US Enterprise Partnering

10:45AM – 12:30PM(US19) US SMB Partner Playbook(US20) A New Era – US Distributor Opportunities with SMB

11:30AM – 12:30PM (US25) US East Region Keynote(US26) US Central Region Keynote(US27) US West Region Keynote

http://aka.ms/ustrack

#ustrack

http://aka.ms/wpc-surface-offer

Tips for successful networking at WPC1. Have a plan and set a goal for the number of meetings with new

contacts and for nurturing existing relationships.2. Start a discussion on WPC Connect about your networking goals, using

the profile filters to target a specific audience. 3. Use the features of WPC Connect, the People Hub and session attendees,

to identify potential contacts for face-to-face meetings.4. While at WPC, stop by the IAMCP Lounge in The Commons and learn how

it fosters partner-to-partner relationships.5. Use every WPC activity and interaction to meet other attendees and

network. 6. For networking advice from veteran WPC partner attendees, check out

this blog post by Kevin McMillen and this blog post by Jeff Shuey.

Connect and stay informed while at WPC @WPC@WPCUS

US Partner Team WPC bloghttp://aka.ms/uswpc-blog

Join the conversation: #WPC13#MPNtoday#new2wpc

Digital WPC website http://aka.ms/wpc2013

WPC mobile apps coming soon

Conference guideThis is an essential tool for planning your WPC experience. Download the PDF for a comprehensive look at your conference experience:• Agenda at a glance • Hotel map and transportation schedule• Agenda and sessions • Theater sessions schedule• Conference floor plans• Sponsors and exhibitors• Network access

http://aka.ms/wpc-confguide

TIP: WPC apps are coming soon, and conference guide information will be incorporated into your mobile experience.

Purchase Microsoft Certification exam vouchers at the MPN booth at WPC or online and save on earning certifications that can help your company meet competency requirements. • Offer dates: July 7–31• Offer details, and terms and conditions, at http://www.prometric.com/microsoft/wpc/offer

Pack and plan for Houston

Pack• WPC is a business casual event • Inside the Convention Center and other

WPC venues may be chilly—even with the Houston heat outside

• Printed copy of your WPC registration• Printed copy of your hotel confirmation• Lots of business cards

Download• WPC mobile apps (coming soon) • Conference Guide PDF

http://aka.ms/wpc-confguide • Microsoft Tag App to play Partner Pursuit

at WPC http://tag.microsoft.com/download.aspx

Houston information • Visit the WPC Logistics page at

http://aka.ms/wpc13logistics for a list of useful links about traveling to and getting around Houston

• Check out the Official Visitors Site for Houston http://www.visithoustontexas.com/Microsoft/

Links to WPC 2013 resourcesGet the latest version of this slide at http://docs.com/M4Q3

• US Partner’s Guide to WPC 2013 http://aka.ms/uswpcguide

• WPC Connect UShttp://aka.ms/wpc-connect-us

• Follow @WPCUS on Twitterhttp://twitter.com/wpcus

• Add US sessions to your schedule (#ustrack) http://aka.ms/ustrack

• Join us for the US Celebration (#usparty) http://aka.ms/usparty

• US Diversity & Inclusion Partner Networking Receptionhttp://aka.ms/usdiversitysocial

• US WPC Bloghttp://aka.ms/wpcus-blog

• Main WPC Website http://aka.ms/wpc2013

• Conference Guide PDF http://aka.ms/wpc-confguide

• WPC Connect Meeting and Session Schedulinghttp://aka.ms/wpcconnect

• WPC Agenda at a Glance http://aka.ms/wpc13agenda

• Session catalog http://aka.ms/wpc13sessions

US-specific resources Conference information

© 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Download the latest version of this deck at http://aka.ms/uswpcguide