the u.s. food consumer: presentation for promexico on today's trends

19
Insight gathered by The Food Institute Summer Fancy Food Show July 2014 MEET THE U.S. FOOD CONSUMER, AND OTHER TRENDS

Upload: lina-khouri-bush

Post on 16-Jan-2015

448 views

Category:

Food


0 download

DESCRIPTION

An economic look at food spending across the U.S.A. this presentation by The Food Institute details real-dollar expenditures at restaurants and various grocery stores. Discover where consumers are finding food products and how they decide to purchase these goods in today's economy.

TRANSCRIPT

Page 1: The U.S. Food Consumer: Presentation for ProMexico on today's trends

Insight gathered by The Food Institute

Summer Fancy Food ShowJuly 2014

MEET THE U.S. FOOD CONSUMER,

AND OTHER TRENDS

Page 2: The U.S. Food Consumer: Presentation for ProMexico on today's trends

Consumers starting to put money where their mouth is!

Average food spending back to 2007-levels (almost out of recession-levels)

Consumer Food Spending up 3% to $49,705/year/household.Biggest portion for inside-the-home eatingDollars away-from home continue decline but not as steep.

All-time high was in 2008, $50,000 annually on food.

HOW MUCH DO WE SPEND ON FOOD?

Page 3: The U.S. Food Consumer: Presentation for ProMexico on today's trends

Only 14% U.S. Americans stick to 3-square meals, no snacks

Role for meal replacements, hefty snacks to fi ll in for meals

Grab-and-Go convenience is crucial factor in purchasing foods.

SNACKING IN AMERICA

Daily Eating Habits

3 sq. meals, Many Snacks4-5 "mini meals"3 sq. meals, No SnacksI eat on the run, when I can

Page 4: The U.S. Food Consumer: Presentation for ProMexico on today's trends

CONSUMERS WANT COUPONS

• Consumers increasingly go online for digital coupons• The hunt for coupons spans all age demographics• Divide on age between paper coupons vs. e-coupons.

Symphony IRI data

Page 5: The U.S. Food Consumer: Presentation for ProMexico on today's trends

THE LOOK OF THE GROCERY STORE

~fast, fresh and affordable~

Page 6: The U.S. Food Consumer: Presentation for ProMexico on today's trends

THE LOOK OF THE GROCERY STORE

Fresh-Format: emphasis on perishables and diff erent center-store assortments from the traditional grocery store. Ethnic, Organic focus eg: Whole Foods. Category: ~$12 Bn ann. sales

Traditional Supermarket : full line of food items/groceries incl. meat/produce. May include deli and bakery service ~$442 Bn

Warehouse: high-volume hybrid of superstore and warehouse with service departments, perishables and reduced prices eg. Costco. Category:~$20 Bn

Limited-assortment : store: low-price grocery with limited selection of center-store & perishables eg. Trader Joe’s Sav-A-Lot category sales: ~$29 Bn

Small grocery : corner store or bodega, limited selection of staple items and grab/go convenience. Category:~$12 Bn

Page 7: The U.S. Food Consumer: Presentation for ProMexico on today's trends

Restaurant sales: PATRONS RETURN! $181.1 billion as of April 2014 (up 3% from prev.

year)Full service restaurant sales saw highest growth – 6%

since last year.Limited service: up 1.4% to $20,513 in April 2014.

(Source: The Food Institute Report, May 19, 2014)

RESTAURANT ROUNDUP

Page 8: The U.S. Food Consumer: Presentation for ProMexico on today's trends

FOODSERVICE: MENU TRENDS

Menu-item “Winners”:• Bakery item• Specialty

drink/coffee• Asian• MexicanMenu-item “Losers”:• Steak• Desserts

Increase by sales

Page 9: The U.S. Food Consumer: Presentation for ProMexico on today's trends

Email is still top with food product marketing to U.S. consumers

The Coca-Cola Company lays out how it engages the mobile customer:

Define your roles & goals Set up your social world: which

platforms benefit the company strategy.

Engage like a peer. Listen & respond Assess & Evolve

Measure the activity Translate data to lead to your success

benchmarks

SOCIAL MEDIA: MARKETING BLUEPRINT

Page 10: The U.S. Food Consumer: Presentation for ProMexico on today's trends

44.3% of the U.S. population have smartphones today.Average U.S. adult spends 141 minutes per day on

mobile devices.Key mobile commerce themes this year:

Shopping experience on mobile, through apps Omnichannel: integration brick stores, online for inventory

management & fulfillment Predictive analytics: leverage customer data to drive sales Same-day delivery of online orders

SOCIAL MEDIA: ACTUAL IMPACT

Page 11: The U.S. Food Consumer: Presentation for ProMexico on today's trends

NEW FOOD PRODUCTS

~ searching for convenience & nutrition ~

Page 12: The U.S. Food Consumer: Presentation for ProMexico on today's trends

NEW FOOD PRODUCTS: EATING OCCASIONS

Breakfast – 34%Salty snack – 22%Dinner – 15%Appetizer/light meals – 11%Candy & Gum – 9%Other –

10%

Page 13: The U.S. Food Consumer: Presentation for ProMexico on today's trends

Yogurt, esp. Greek-strained strengthen this category:

NEW FOOD PRODUCTS: FOOD ITEMS

Individual Sweets

Bread, baked goods

Chips, Pretzels

Energy Bars

Yogurt

414

536

586

291

945

376

469

501

205

441

% Chg.20092011

Page 14: The U.S. Food Consumer: Presentation for ProMexico on today's trends

Specialty segment is fastest growing of lifestyle categories in stores

Sales of “Non-GMO” labeled products surge

Other key labels: “gluten-free”, “all-natural”, “air-popped/baked”, “organic”.

Healthy, convenient snacks: Cookies and crackers lead … wait, what?!On the go, fortified ingredients

LIFESTYLE FOODS

Page 15: The U.S. Food Consumer: Presentation for ProMexico on today's trends

MARKETPLACE: TOP PROCESSORS

Leading Food makers in the U.S. and Canadian economies

Page 16: The U.S. Food Consumer: Presentation for ProMexico on today's trends

Food company investment remains very active. The Food Institute online mergers search results for

2013: 281 M&A deals closed (287 for the year 2012) 34% - food processors (dairy, meats, multi-product) 15% - private equity/bank involvement

(Source: Food Institute online mergers search & Food Business M&A 2013 publication).

FOOD MERGERS & ACQUISITIONS

Page 17: The U.S. Food Consumer: Presentation for ProMexico on today's trends

Resources from The Food Institute to ensure compliance with U.S. trade regulations and changes:

Food Safety Modernization Act: Webinar SeriesU.S. Labeling Guidebook

READY TO EXPORT TO THE US?

Page 18: The U.S. Food Consumer: Presentation for ProMexico on today's trends

One place for informed decisions

Many ways to access reliable data

FOOD INSTITUTE: ESSENTIAL RESOURCE

Page 19: The U.S. Food Consumer: Presentation for ProMexico on today's trends

Lina Khouri Bush/Account Executive 201-791-5570 ext. 214 [email protected]

Brian Todd/President 201-791-5570 ext. 217 [email protected]

CONTACT US FOR QUESTIONS