the united states marine corps america’s expeditionary force in readiness

The United States Marine CorpsAmerica’s Expeditionary Force in Readiness

Future Security Environment

> Increasing instability & conflict

> Overpopulation

> Competition for resources

Hybrid Threats and Complex Environments

> Shifting geopolitical relationships

> Rapid proliferation of new technologies

> Cyber warfare

The Role of the Marine Corps

A Middleweight Force Defined

Our Priorities

> Continue to provide the best trained and equipped Marine units in Afghanistan

> Rebalance our Corps and posture it for the future

http://www.marines.mil/unit/iimef/2ndmeb/PublishingImages/NewsStoryImages/2010/100216-M-5396M-002.JPG

Our Priorities

> Better educate and train our Marines to succeed in complex environments

> Keep the faith with our Marines, our Sailors, and our families

Legacy of Service

Division of Public Affairs

PRESENTER: Col. Bryan F. Salas, [email protected] -- (703) 614-1492

• “In the Black” – Issue driven.• Playbook – Breaking news talking points.• Storyboards – Current events.• Ops/Intel – unclass.• Daily Media Report• SLSP – policy papers web portal. • Marine Corps Connection (Electronic Newsletter)

Current USMC Policy

Structure & Functions

14

Director Div PA(07)

Brig. Gen. Kennedy

Deputy Director (06)

Col. Bryan Salas/Lt. Col. Chris HughesPA Chief

(E9)MGySgt. Rhys Evans

Marine Band(GS-13)

Dennis Burian

Media Branch (05)

Maj. Stu Upton

ComRel Branch(GS15)

Larry Curtin

Plans Branch(05)

Maj. Chris Logan

Trademark & Licensing

(GS-14)Jessica O’Haver

Communication Integration

(GS-15)Jim Pinkelman

L.A. Public Affairs Office(05)

Lt. Col. Jason Johnston

N.Y. Public Affairs Office(05)

Lt. Col. Neil Murphy

Defense Media Activity

P.A. Administration(GS12)

GS12 Ms. Brigette White


15

Director Div PA(07)

Brig. Gen. Kennedy




Marine Band(GS-13)

Dennis Burian

Media Branch (05)

Maj. Stu Upton

ComRel Branch(GS15)

Larry Curtin

Plans Branch(05)

Maj. Chris Logan












Community Response(PAC-10)

Music/Bands(PAC-20)

Community Outreach(PAC-30)

Community Relations

Click on which type of support is needed under

asset requests.

The general public can use this site to request support for their public event. PAC

10 processes over 1000 total requests a year. This includes: Aviation, Ground Equipment,

Ceremonial, Speakers, & Military Appreciation.The public can select the

type of support that’s needed under “Asset Requests”. PAC 10

coordinates all type of support except music.

Aerial support includes flyovers,

static displays, and aerial

demonstrations. PAC 10 runs the

Harrier Demonstration and

Osprey Static Selection Board once a year. We receive 600-800

total aviation requests a year.

The Community Events calendar

shows events that have a unit identified to provide support.

Events can be searched by date, location, or type of

support.

In The Community

PAC 10 serves as liaison between sponsors of events and the Marine

Corps.

PAC 10 manages speaker requests

by scheduling, funding and

providing logistical preparation for

Marines and General Officers

participating.

PAC 10 manages all education programs (NYLF, NYLC, Senate

Youth, Close Up), the CMC’s Honorary Marine program, and the

Veteran Service Awards recognizing Marines.

Sponsors of international requests (typically aviation requests) must coordinate through the

combatant command. PAC 10 provides guidance.

Color Guard, Ground Equipment, & Speaker Requests

Marine Logistics Base Albany

Quantico Marine Base

2d Marine Aircraft Wing, cherry Point NC

2d Marine Division, Camp Lejeune, NC

Marine Forces Reserve Band, New Orleans, LA

3d Marine Aircraft Wing, Miramar, CA

Okinawa Japan

Marine Forces Pacific Band

29 Palms, CA1st Marine Division. Camp

Pendleton, CA

San Diego Recruit Depot

Parris Island Recruit Depot

12 Fleet Bands, each with 50 Enlisted and 1 Officer2 Premier Units, located at Marine Barracks “8th & I”

Total Band Personnel: 863 Enlisted/22 Officers

U.S. Marine Band “The President’s Own”

U.S. Marine Drum & Bugle Corps

USMC Bands Locations

http://www.apples4theteacher.com/coloring-pages/usa/hawaii/map-outline.html

• Serves as Occupational Field Sponsor for MOS 5500:

• Supervise ‘MOS Field Monitor’ in staffing each of the 12 Marine Corps Bands with appropriate instrumentation requirements.

• Conduct annual Marine Corps Music Leaders Conference & Administer Musician of the Year Awards Board.

• Conduct skill designator board for music leadership billets.

• Manage Music portion of Marines.mil website.

• One of the most Valuable Support Military Occupational Specialties.• Represents USMC at events throughout the World, telling our story• Supports Recruiting

Band Management

• Marine Week

• (4) Marine Corps Executive Forums

• Commemorative activities and programs: – Centennial of Naval/Marine Corps Aviation– Bicentennial of the War of 1812– 50th Anniversary of the War in Vietnam– Operation Shufly

• Military Appreciation Events

Outreach

http://www.fema.gov/


23

Director Div PA(07)

Brig. Gen. Kennedy




Marine Band(GS-13)

Dennis Burian

Media Branch (05)

Maj. Stu Upton

ComRel Branch(GS15)

Larry Curtin

Plans Branch(05)

Maj. Chris Logan












Trademark Licensing

POC: Ms. Jessica O’Haver 703-614-7678 [email protected]

The USMC Trademark Licensing Program exists to regulate the usage of Marine Corps trademarks such as the Eagle, Globe and Anchor worldwide

Approved by the USMC

Not approved by the USMC


25

Director Div PA(07)

Brig. Gen. Kennedy




Marine Band(GS-13)

Dennis Burian

Media Branch (05)

Maj. Stu Upton

ComRel Branch(GS15)

Larry Curtin

Plans Branch(05)

Maj. Chris Logan












MEDIA

• Track and manage issues (by account)• Maintain active contact with news media • Respond to queries• Book approvals

Maj. Stu Upton703 614 4309

Role of the Public Affairs Office

-Advise

-Research

-Assist in Preparing

-Establish Ground rules

-Monitor & Record the Interview

-Provide copy of Product and AAR

CMC’s Planning Guidance1) We will continue to provide the best trained and equipped Marine units to Afghanistan.

2) We will rebalance our corps, posture it for the future and aggressively experiment with and implement new capabilities and organizations.

3) We will better educate and train our Marines to succeed in distributed operations and increasingly complex environments.

4) We will keep faith with our Marines, our Sailors and our families.

Messages

• Frugal

• Amphibious

• Force in Readiness

• Middleweight Force

• Rebalancing the Corps

• MV-22 is safest aircraft

• Quickly Fielding new

ACV

• Most Ready when Nation Least

• Only asking $ for what we need

• Taking care of Wounded Warriors

• Keeping faith w/Marines & Sailors

• Reflecting the diversity of America

• Resilient Marines & Family

Members

• STOVL essential to Nations Security

Are you Connected?

Visit marines.mil & Click on Community Relations

POC: Maj. Stu Upton, (703) 614-4308, [email protected]


33

Director Div PA(07)

Brig. Gen. Kennedy




Marine Band(GS-13)

Dennis Burian

Media Branch (05)

Maj. Stu Upton

ComRel Branch(GS15)

Larry Curtin

Plans Branch(05)

Maj. Chris Logan












MARINE BAND

• Represents the Director of Public Affairs in his role as the Marine Band’s Operational Commander.

• The President’s Own (mission) “Provide music as directed by the President of the United States and the Commandant of the Marine Corps.”

• Director of the Marine Band branch represents CMC in all operational matters regarding the Marine Band.

• Manages annual National Concert Tour. • Manages educational outreach programs. • Manages distribution of Marine Band recordings.

Mr. Dennis Burian703-614-3502


35

Director Div PA(07)

Brig. Gen. Kennedy




Marine Band(GS-13)

Dennis Burian

Media Branch (05)

Maj. Stu Upton

ComRel Branch(GS15)

Larry Curtin

Plans Branch(05)

Maj. Chris Logan












PLANS/OPERATIONS

• Develop PA organization, doctrine, tables of equipment and policies for employment throughout the Marine Corps.

• Serve as the Active and Reserve occupational field sponsor for PA

• Budget and manage Reserve PA assets• Manage and coordinate PA training events

Maj. Chris Logan703-614-1494


37

Director Div PA(07)

Brig. Gen. Kennedy




Marine Band(GS-13)

Dennis Burian

Media Branch (05)

Maj. Stu Upton

ComRel Branch(GS15)

Larry Curtin

Plans Branch(05)

Maj. Chris Logan












Communication Integration (CI)

“In the Black”• Tool to keep you informed • Timely events/program updates

• Amphibious Shipbuilding• Marine Corps Operating Concepts• Marine Week

• Reflect CMC’s priorities

POC: Jim Pinkelman P: 703-692-1825E: [email protected]


39

Director Div PA(07)

Brig. Gen. Kennedy




Marine Band(GS-13)

Dennis Burian

Media Branch (05)

Maj. Stu Upton

ComRel Branch(GS15)

Larry Curtin

Plans Branch(05)

Maj. Chris Logan












DEFENSE MEDIA ACTIVITY

• Website, web policy, public hosting (Marines.mil)• Marines magazine, Marines TV, Facebook and Twitter• Fleet Liaison • Clearing house and central authority for all news and

information to the public website

Mr. Greg Reeder703-602-2001


43

Director Div PA(07)

Brig. Gen. Kennedy




Marine Band(GS-13)

Dennis Burian

Media Branch (05)

Maj. Stu Upton

ComRel Branch(GS15)

Larry Curtin

Plans Branch(05)

Maj. Chris Logan












LOS ANGELES

• Determines supportability of Marine Corps participation with film, television, documentary, and general entertainment industry projects.

Lt. Col. Jason Johnston310-215-7272


45

Director Div PA(07)

Brig. Gen. Kennedy




Marine Band(GS-13)

Dennis Burian

Media Branch (05)

Maj. Stu Upton

ComRel Branch(GS15)

Larry Curtin

Plans Branch(05)

Maj. Chris Logan












NEW YORK CITY

• Facilitates Marine Corps interests with advertising and financial sectors.

LtCol. Neil Murphy212-784-0160

Questions?

the united states marine corps america’s expeditionary force in readiness

Documents

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crisis response force

rapid urbanization

developing world

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complex security challenges

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