the ultimate sewing magazine media kit - mccall's patterns · vintage sewing collection (6 ......

The UlTimaTe Sewing magazine

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VOGUEPATTERNS.COM

DEC

EMBER 2016/JA

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ARY 2017

DECEMBER 2016/JANUARY 2017

THE ULTIMATE SEWING MAGAZINE

FREE PROJECTCOUTURE GIFT BAGS

LOTS MORE RUNWAY-READY LOOKS

TO SEW

PATTERN ENCORE:MAKE A STYLISH

CARGO COAT

NEW DESIGNERS!

+ INTRODUCNG

REBECCA VALLANCEPACO PERALTA

SEWING WITH SPARKLEHOW TO SEW SEQUINS AND PAILLETTES

Keyhole necklines add a bit of lightness to a covered-up silhouette. This page: An airy fabric perfectly balances gathered bodice details and voluminous sleeves. V9076, Misses’ 6–22. Printed textured stretch mesh, Télio. Earrings: Extasia. Next page: When using a sheer fabric for this tunic, use a narrow bias strip instead of a standard neckline facing. A hook and bar close the neckline. V9129, Misses’ 6–22. Silk burnout velvet. Pants: V9210, Misses’ 6–22. Cotton/Spandex ponte knit, Mood Designer Fabrics. Necklace and bracelet: Extasia.

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Dreamy looks in subtle sheers

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11. Clover Needle Threader 2. Dritz Double Needle Threader 3. LoRan Needle Threader 4. Dritz LED Needle Threader 5. Clover Quilt Needle Threader 6. Clover Threader with Cutter 7. Drtiz Serger Needle Threader 8. Fons & Porter Quilter’s Needle Threader 9. Klaer International Threader 10. Puffin Magnetic Threader 11. DMC Needle Threader 12. Clover Double Needle Threader 13. Tooltron Needle Threader 14. Dritz Needle Threader and Magnifier 15. Clover Embroidery Threader 16. Dritz Needle Threader with Cutter 17. Clover Antique Yarn Threader 18. John James Tapestry Needle Threader

32 VOGUE PATTERNS

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DECEMBER 2016/JANUARY 2017 33

TOOLS OF THE TRADE

Fraying threads, awkwardly placed serger needles, bad light, or reduced vision—any number of things can make threading needles a chore. Needle threaders are a familiar part of any sew-

ing kit, and whether or not they’re part of your regular sewing routine, in cer-tain situations they’re invaluable. These handy tools come in a variety of styles, shapes and colors, but not all may be right for your specific needs. Not all threaders work with all sizes of needle eyes, or with all types of thread. A threader designed for very fine silk thread may fail to perform or even break if you try to use it for a chunky hand embroidery thread.

STYLE OPTIONSThe simplest threader is a diamond-shaped wire loop attached to a small, flat metal or plastic handle. To pick a good one, examine the connec-tion point between the wire and the handle. Some wires are simply held in place with a small dab of glue, others

have the wire loop ends embedded into the plastic and heat sealed for greater durability. Some handles are decorated with embossed designs. (A) For a slightly sturdier variation, some threaders are designed with thin metal strips instead of wire. (B) Another common style of threader is a flat metal loop or hook, available in different sizes and shapes depend-ing on what threads and needle types they’re designed for—standard threads, embroidery threads, or even yarn. (C) Finally, needle threaders can be thin, flexible loops made of plastic (D) or wire (E) with no handle. These longer loops are ideal for serger looper threading, as their flexibility allows them to trace the curved looper arm threading paths. They’re also ideal for machine and serger needles that need a longer reach. Different threaders work in slightly different ways. For standard diamond-shaped wire loops, slip the loop through the needle eye, insert the thread, and pull it back through the eye. For hook-type threaders, slip the

hook through the needle eye, catch the thread into the hook, and pull it back through the eye. Flexible thread-ers and long looped needle threaders both have points that are inserted into the needle eye first. Then the thread is placed into the large loop and the entire threader length is pulled through the needle eye–almost like a needle for threading other needles.

ONE’S GOOD, MULTIPLES ARE BETTERNo matter what type of threader you’re using, it’s important that the inser-tion is smooth. You shouldn’t have to pull and tug on the threader to get the thread through the needle eye. If you do, you have the wrong threader for your needle size and thread type. There isn’t really a one-size-fits-all threader, so for convenience you may want a tool that combines multiple sizes and types in one. (F) Or, you can pick up a set of threaders designed for different situations, sometimes including a protective case. Klaer International has a set that includes

Eye-opening Tools A Guide to Needle Threaders

BY LINDA TURNER GRIEPENTROG

A. Clover Quilt Needle Threader

D. Dritz Flexi- Needle Threader

E. Dritz Looped Needle Threader

B. Clover Embroidery Threader C. LoRan Needle Threader

F. Clover Double Needle Threader

F. Colonial Double Needle Threader

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38 VOGUE PATTERNS

FREE PROJECT

Here’s another way to use the beading stitches from Claire Shaeffer’s Couture Corner article on page 24. We started with Very Easy Vogue V9198, a gathered shift designed to feature a 2¼" (5.7cm) trim at the neckline. But instead of using a purchased trim, we made our own!

Bring on the BlingAssemble the dress according to the pattern

directions. Stop before attaching the collar.

Insert the back zipper so that it ends at the

neckline edge.

Thread trace the stitching and fold lines of

the collar piece, as well as the center front

line. Apply two layers of tricot interfacing to

the back side, one covering the entire piece

and one just on the outer side of the collar

(ending at the fold line).

Arrange the beads on top to plan your de-

sign. Place the largest beads fi rst, arranging

them symmetrically to fi ll the available space.

I arranged sew-on acrylic gems in four- and

fi ve-petal fl ower shapes, and scattered others

in singles and pairs to fi ll the space between

them. Scatter 4mm bicone crystal beads to

fi ll the gaps between the large stones. Take a

picture for reference and pour the beads off

into a tray.

Starting at center front, sew the large stones

in place with 2–3 stitches through each hole.

Work outward toward both sides, referring

back to your photo as needed. Return to

the center front and start sewing the bicone

crystals in place, using the knotted stitch

shown on the next page for security.

Outline each acrylic gem and about half the

bicone crystals with a line of couched seed

beads, as shown on page 26. Fill in all the re-

maining space with small sequins, anchoring

each with a seed bead, also shown on page

26. Knot the thread often to protect your

work if a thread breaks.

Attach the outer layer of the collar to the

dress, using a zipper foot so the foot doesn’t

have to ride on top of your beadwork. Press

the free edge down, then fold the collar

along the fold line with right sides together

and sew across the ends. Turn right side out,

slipstitch the inside edge closed, and attach

hooks and eyes or buttons and loops to close

at center back. Finish the rest of the dress

according to the pattern instructions.V9198

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AUGUST/SEPTEMBER 2016 39

• Master Instruction: a modern quilted jacket

• Decorative seams

• Rockstar fashion

• Glamorous dark sheers

• And much more!

Annie Hammer [email protected]

BauXo shop.bauxo.com

Botani Trimmings botanitrim.com

Carlos carlosshoes.com

Carolina Amato carolinaamato.com

Extasia extasia.com

Fabric Mart fabricmartfabrics.com

French Sole frenchsoleshoes.com

Guess shop.guess.com

Inge Christopher ingechristopher.com

Ivanka Trump ivankatrump.com

Lauren by Ralph Lauren zappos.com

Logantex, Inc. [email protected]

Mood Designer fabrics moodfabrics.com

Rivka Friedman rivkafriedman.com

Sondra Roberts sondraroberts.com

Télio available at lowpricefabric.com

Fabricana Imports ([email protected])

Whiting and Davis whitinganddavis.com

Zenzii zenzii.com

FABRIC & ACCESSORY RESOURCES

Unless otherwise indicated, the following companies have supplied the notions listed: La Mode® and JBH Buttons by Blumenthal Lansing Company at buttons.com; Dill Buttons of America Inc.; Dritz Sewing Notions by Prym Consumer USA; thread by Coats & Clark, Gütermann of America; Zippers by Coats & Clark; Interfacing products by Pellon Consumer Product (PCP group LLC), Therm-o-web.

Coming Next Issue:

Oct

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Nov

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016

1

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VPMAS16_p38-39.indd 39 6/15/16 4:24 PM

10 VOGUE PATTERNS

Must Haves

A COLLECTION OF NEW AND INNOVATIVE ITEMS TO ELEVATE YOUR SEWING.

Magnetic AppealIf you love sewing-themed acces-

sories but can’t choose just one,

Zappy Dots MAGNETIC JEWELRY

is made for you. Start with one of

several necklace, bracelet, or bag

tag/keychain bases, available in a

variety of colors and fi nishes. Slap

on a 1” (2.5cm) magnetic dot to suit

your mood and style, and change

it out as often as you wish. Store

your extras on a magnetic display

board, or cover your fridge with

them. Hundreds of themed dot

packages are available, including

animals, sports, hobbies, slogans,

and dozens of quilt designs, but the

Sew Pink Collection (9 magnets,

$18) and the Janet Scott Designs

Vintage Sewing Collection (6 mag-

nets, $12) are two of our favorites.

Jewelry bases $5–$20.

zappydots.com

Can’t make up your mind about what button to use? In-

stead of settling for just one option, what about securing

your topper or wrap with one of the 22 styles of SHAWL

PINS from LoRan Notions? Some come with a single pin

per pack, others with two. Lengths range from 2 1/2” to

5 1/2” (6.5cm–14cm) and materials from metal and wood

to acrylic to rhinestones. Use these fashion closures on

shawls, capes, vests, scarves, bags, belts and more—simply

overlap and position the closure. Then, switch it out as

often as you like. Some styles are limited to use on loose

knits; others can secure almost any fabric. $3.99–$10.79.

dritz.com

JUST IN CASEUpgrade your travel sewing kit with the Sublime Stitching Magnetic TOOL CASE.

This 2 1/4” x 4 1/4” (5.7cm x 10.8cm) case has a latching metal frame and magnetic

walls to hold needles, pins, and small scissors securely, plus double elastic bands

keep any non-magnetic supplies in place, so you can toss it in your bag and never

worry about spills. Available in two quilt-inspired patterns—Dresden Plate and Fly-

ing Geese (shown)—these cases are ideal for sewing on the go, emergency hems,

and more. $16.50. connectingthreads.com

VPMAS16_p10-11.indd 10 6/13/16 9:14 AM

AUGUST/SEPTEMBER 2016 11

How many times have you wished for a ruler you could press over

without burning yourself or damaging the ruler? That’s what you

get with Clover Needlecraft’s HOT RULER, part of their Press Per-

fect line of tools. Measuring 2 1/2” x 10” (6.5cm x 26cm) and marked

down to 1/8” with 1/2” grid lines, this heat-resistant nylon fi berboard

ruler can be pressed over with either a steam or dry iron, depend-

ing on what your fabric needs. It’s ideal for hems, plackets, cuffs,

and anywhere else you might need an accurate press. The non-slip

surface helps to keep everything aligned. $19.95. clover-usa.com

Tangles begone!Unsnarl your bobbin box with SmartNeedle TULIPS BOBBIN CLAMPS, which clip

onto your bobbins (no matter how full) to keep ends neatly contained. The neon-

colored rubber is soft and easy to grip, and adds a splash of whimsy to your sewing

space. There’s no metal inside the clip; all the spring is provided by the rubber itself.

An included 8” (20cm) ball chain helps to keep everything organized. 12 pieces $10.49.

smartneedle.com

Get a GripDealing with a dense or bulky fabric that seems to

swallow pins whole? Go easy on your fi ngers with

Dritz EASY GRASP PINS. The size 24 pins (1 1/2” or

38mm long) have a nickel-plate shaft topped with

an elongated purple ball head, so they’re easier to

hold and you can spot them in your fl uffi est fabrics.

Handy for everybody, but especially for beginner

sewers and anyone with low vision or limited dexter-

ity. Each package contains 60 pins in a snap-top

plastic container. $8.99. dritz.com

SHINE ONAdd some glitz to your grocery bags with Fairfi eld’s METALLIC

OLY·FUN, an amped-up version of the sturdy, water-resistant non-

woven textile that’s often used for bags and crafts. Since it has no

grain and doesn’t fray, you’re free to cut pieces in whatever orientation

is most effi cient and leave the edges raw for quick appliqué, fringe

effects, and so forth. Colors include red, gold, rose gold, and silver, and

you can purchase it by the yard at your local fabric or craft store, or

online by the bolt. 30” (76cm) wide, $2.99 per yard. fairfi eldworld.com

VPMAS16_p10-11.indd 11 6/13/16 1:44 PM

96 VOGUE PATTERNS

SOCIALIZING

96 VOGUE PATTERNS

Large-scale fabric motifs can give you the look

of a designer engineered fabric—but they can also

go terribly wrong. To help you pick the right

motif and use it to perfection, are some tips

from Vogue Patterns Fabric and Notions Editor

Penny Payne.

Pick a fabric design with the right scale. For the

engineered look, you want about 1–2 repeats

across your body.

A fabric with some body will best showcase the motif. Think scuba knit, stretch cotton sateen or

poplin, cotton and blended jacquard, lightweight

home decorating twill or canvas, or barkcloth.

Hold the fabric up and look in the mirror.

Back up several paces to see how you’ll look

to someone passing on the street.

What parts of the motif draw your eye? Place

them carefully to avoid creating a bull’s-eye on your

bust or your rear.

Above all,choose a fabric that you love.

V9202Blended jacquard,

Mood Designer Fabrics

FABRIC FOCUS:

VPMAS16_p96.indd 96 6/14/16 3:30 PM

Contact Maria Triantafillou, Advertising Sales at (212) 465-6849 or [email protected]

media kitA primAry source for the serious sewist

For over 80 years Vogue Patterns has been a style leader and the primary fashion resource for information and inspiration for those who take their sewing seriously.

The Designer DifferenceVogue Patterns is the leading sewing magazine reporting on current season styles and future trends from top-name designers including Badgley Mischka, Bellville Sassoon, Nicola Finetti, Paco Peralta, Rebecca Vallance, and Zandra Rhodes as well as authentic vintage designs. Vogue Patterns lets our readers create runway looks for their real world.

Editorial Contributors Providing Education and InspirationIndustry leaders like Sandra Betzina, Claire Shaeffer, Marcy Tilton and Kathryn Brenne share their expert advice (and outstanding sense of style) whether it’s about fabulous fit, couture techniques or creative construction. Vogue Patterns is the influential sewing source and advertising partner for your brand.

FREQUENCY: 6 issues per year.

CURRENT READERSHIP: 60,000

eDitoriAL profiLeIN EVERY ISSUE, VOGUE PATTERNs MAGAZINE:

Features 30-40 pages of runway inspired fashions by top-name American and international designers.

Teams up with influential contributors from the sewing community reporting on the forefront of fashion design, trends, detailed projects, in-depth tutorials, fitting advice, creative tips, new products and more.

Includes essential resource lists of manufacturers and featured patterns to purchase through our e-commerce site, voguepatterns.com

EDIToRIAl ColUMNS:

Must Haves – A collage of tools, notions and accessories— from the utilitarian to the newest product innovations.

Fabric Focus – Tips/techniques featuring a specific fabric and pattern suggestion positioned opposite our premium inside back cover.

Fine Details– Adding embellishments and/or construction details to a pattern for a unique finish.


DEMoGRAPHICS

THE VOGUE PATTERNs READER

Median Age: 51

Gender: 98% Female

Status: 75% Married

Education: 92% College Educated

Average Household Income: $80,000 Annually

Average Years Sewing: 35

Number of Sewing Machines owned: 3

Number of Garments Constructed last Year: 16

Internet Access: 85%

Visits Sewing Sites Monthly: 75%

Purchases from Sewing Sites: 60%

Purchases from Brick & Mortar Stores: 90%

Source: Subscriber Study

VO

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VOGUEPATTERNS.COM

DEC

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DECEMBER 2016/JANUARY 2017


FREE PROJECT

COUTURE GIFT BAGS

LOTS MORE

RUNWAY-READY LOOKS

TO SEW

PATTERN ENCORE:

MAKE A STYLISH

CARGO COAT

NEW DESIGNERS

!

+ INTRODUCNG

REBECCA VALLANCEPACO PERALTA

SEWING WITH SPARKLEHOW TO SEW SEQUINS

AND PAILLETTES


VO

GU

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VOGUEPATTERNS.COM

OC

TOBER/N

OVEM

BER 2016

OCTOBER/NOVEMBER 2016


NOW!

PLUSCREATIVE SEAM TECHNIQUES

FREE PROJECTTULLE PARTY SKIRTJUMPSUITS■ HOW TO FIT

■ WHERE TO WEAR

MASTER INSTRUCTIONMAKE THIS QUILTED SCUBA JACKET

40+ FASHIONABLE LOOKS FOR FALL

SEW IT

VO

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AU

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ST/SEPTEMBER 2016

AUGUST/SEPTEMBER 2016

New DesignerPatterns!

FOCUS ON FIT:

PRINCESS SEAMS

TIPS AND TECHNIQUES

SECRETS OF BIAS

BINDING

DIY:HAND-BEADED TRIMS

LEATHER ACCESSORIES

QUILTED HANDBAG


FALL FASHIONTO SEW YOURSELF


who’s reADing vogue patterns? The creative sewing enthusiast you want to reach.

Educated and affluent, the Vogue Patterns reader is in

her peak earning years and will spend her personal

time pursuing creative sewing passions.

VOGUE PATTERNs READERS ARE SERIoUS ABoUT

SEWING:

• 81% have 10 or more years sewing experience

• 60% consider their skill level Advanced

• 15% are professional seamstresses...sewing is

their business.

• 30% sew 5-9 garments per year

• 41% sew 10 or more garments per year

• 59% plan to take sewing classes in person or online

• 71% have been reading Vogue Patterns for over 8 years

• 77% save each issue for future reference

VOGUE PATTERNs READERS HAVE PURCHASING PoWER:

• Spend more than $700 a year on fabric alone.

• Plan to spend over $2,000 on next sewing machine.

• 73% Plan to buy a new sewing machine/serger

within 3+ years

VOGUE PATTERNs READERS ARE “CRAFTY” —

oTHER INTERESTS INClUDE:

• 49% Knitting and Crochet

• 40% Needlework

• 39% Beading

• 33% Quilting

• 20% Jewelry Making

VOGUE PATTERNs READERS looK FoR:

• 80% Top Designer Fashions

• 79% Technical Stitching/Construction Techniques

• 68% New Sewing-Related Products

• 60% Sewing Machine Updates

• 55% Sewing Books and Videos

Source: 2010 Subscriber Study and 2013 Survey of Pattern Buyers




ediTorial deparTmenTS

What Are You Sewing? – Personal snapshots of our reader’s latest creations

Must Haves – A collage of tools, notions and accessories to keep our sewists inspired

Fabric Focus – Tips/techniques featuring a specific fabric and pattern suggestion positioned opposite our premium inside back cover

Web Watch – A collection of online resources of products and sewing education

Fine Details – Adding embellishments and/or construction details to a pattern for a unique finish

Tips & Techniques – Expert methods for sewing like a pro

Tools of the Trade – Product reviews and tool-driven tutorials

Master Instruction – Hands on, step-by-step professional instruction of sewing and fitting techniques

2017 ediTorial feaTUreS*

in every iSSUe: Our loyal sewing readership enjoys 30-40 pages of beautiful designer patterns and fabulous, original Vogue Pattern designs for every season and occasion.

* All editorial subject to change and will be updated.

2017 First halF - Editorial CalEndar FEbruary/MarCh issuE – JunE/July issuE

february/march 2017: Preview Early Spring Fashions

Theme: not So Basic – Build Better Sewing Techniques

Technical Construction: Underlining

Sewing Project: Making fabric and leather belts to accessorize your wardrobe

Fitting Techniques: A how-to guide to fitting a knit wrap dress

Fine Details: Adding flounces and ruffles

Fabric Guide: A guide to knit fabrics

april/may 2017: Spring Fashions

Theme: Spring Trends for 2017

Technical Construction: Narrow hems

Sewing Project: Color blocking with velvet

Tools: Re-covering your ironing board for a new look

Fine Details: Adding tailored details to a pants pattern

Illustrated Fabric Fashion: A visual journey of embroidered fabrics and eyelet

June/July 2017: Summer Fashions

Theme: The future of Craft – new Tools and Technology for fashion

Technical Construction: Working with pleated and plissé fabrics

Feature: Guide and resource to fabric printing services and designing your own

Feature: High-tech fashion – 3D printed fashion

Fine Details: Handling sheer inserts/appliqué

*Editorial subject to change.

Update: August/September, October/November, and December 2017/January 2018 editorial to follow. See rate card for closing dates.

Magazine Advertising Closing Dates PRINT ADS Issue Space Ad Materials Issue on Reservation Due Sale Date

February/March 11/18/16 11/23/16 1/9/17

April/May 1/20/17 1/30/17 3/10/17

June/July 3/24/17 4/3/17 5/11/17

August/September 5/15/17 5/25/17 7/11/17

october/November 7/7/17 7/18/17 9/7/17

December/January 9/8/17 9/19/17 11/3/17

Note: Editorial is subject to change

Magazine Advertising Rates

FOUR COLOR 1x 3x 6x

Back Cover $7,400 $7,030 $6,660

1 Page 6,900 6,555 6,2102/3 ,150 4,891 4,6351/2 Page 4,450 4,228 4,0051/3 Page 3,400 3,230 3,0601/6 Page 1,870 1,780 1,685

BLACK & WHITE 1x 3x 6x

1 Page 5,150 4,891 4,6352/3 Page 3,750 3,563 3,3751/2 Page 3,100 2,945 2,7901/3 Page 2,050 1,948 1,8451/6 Page 1,135 1,080 1,020

2017 Print AdvertisingRates and Specs


Send Ad materials to: Paris Tyson, The McCall Pattern Co., 120 Broadway, 34th floor, New York, NY 10271, (212) 465-6906, [email protected]

Ad Specs Preferred format is Adobe PDF, Acrobat 7 compatible with all fonts embedded. High resolution: 300 DPI preferred

The following applications are compatible:

Adobe CS5 Acrobat Pro 7.0

All color Ads must contain process colors, no PMS colors.

Black and White Ads will print with process black.

How to SendSend Ad materials via email

Ad may be shipped on CD RoM or DVD-R

Images can be transferred via FTP (call for access)

A hard copy is recommended to assure accuracy of file transfer, content and dimensions.

Magazine Advertising Closing Dates PRINT ADS Issue Space Ad Materials Issue on Reservation Due Sale DateFebruary/March 11/18/16 11/23/16 1/9/17April/May 1/20/17 1/30/17 3/10/17June/July 3/24/17 4/3/17 5/11/17August/September 5/15/17 5/25/17 7/11/17october/November 7/7/17 7/18/17 9/7/17December/January 9/8/17 9/19/17 11/3/17Note: Editorial is subject to change

*Note: All dimensions are width by height. For bleed Ads add 1⁄8" clearly marked on file and proof.

Spread

Live Area 14" x 10"*Trim 16½" x 10 ⁄8"**1⁄8" overlap in gutter on both pages.

Live Area 2¼" x 10"

Live Area 4 5⁄8" x 4 7⁄8"

½ Vertical

Live Area 33⁄4" x 10"Trim 4¼" x 107⁄8"

Full Page

1⁄2 Horizontal

Live Area 7" x 10"Trim 83⁄8" x 107⁄8"

Live Area 7" x 47⁄8"Trim 83⁄8" x 53⁄8"

1⁄3 Square

1⁄3 Vertical

Live Area 45⁄8" x 10" Trim 5" x 10 7⁄8"

Live Area 4 5⁄8" x 7¼"Trim 5" x 8"

1⁄2 Digest

V: Live Area 2¼" x 47⁄8"

1⁄6 Vertical

H: Live Area 47⁄8" x 2¼"

1⁄6 Horizontal

2⁄3 Vertical

Special Advertising Sections Rates

Fabric Shopping Online:April/May and october/November issues1/8 page 1x 2x

$400 $375

“The Sewing Circle” Marketplace: A Community of Sewing Products1/12 Square (Color) $475 $450 $4251/12 Square (B&W) $400 $375 $360

Live Area 2¼" x 2¼"Live Area 3½" x 23/8"

1⁄12 Square

The Sewing Circle

Special Advertising Sections:


1⁄8

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For more information on advertising in Sew...What's New, please contact Maria Triantafillou at (212) 465-6849 or [email protected]

15

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SO VINTAGE PATTERNSThe greatest selection of true vintage sewing patterns, from 1920s apper

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Fabric Collection curated by Marcy

Paris Tourswith Katherine & Marcy Tilton

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