the ultimate ppc hack? optimize your landing page

Karl Gilis - @AGConsult

We help 10 of the world top 100 companies

to grow online

Some of our clients

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The Ultimate PPC Hack?Optimise Your Landing Page!

Karl Gilis

@agconsult

1. Make sure you know the basic principles

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83% more requests for a quote44% more dealer searches

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Where dopeople look?

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Know thefacts.Switchoffautopilot!

Don't trustyour gutfeeling.

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4,2% more sales

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What are the most important things when buying a used car, besides the price and the way it looks?

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26% more reservations@agconsult

2. Design doesn’t need to impress

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16 years ago when I started in this business...

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Videobackgroundsarethenewsliders.They'readistraction.

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+ 28% more clicks@agconsult

Sliderssuck.Always.Exceptwhentheyarejustimageslides.Withoutseparatemessages.

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This doesn't work (not inreallife,not online)

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"Offline marketing is about getting attention.

Online marketing is about paying attention."

Gerry McGovern

3. Remove clutter

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55% more clicks in the same screen real estate,after reducing the number of messages from 4 to 2.

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"Limit the number of elements

and your message will be clearer."

Jason Gross

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On this landing page, we deleted the floating main navigation.This resulted in an uplift of over 24,2%.

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Removing the main navigation, resulted in a significant lift in bookings.

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When navigation turns into adistraction,remove orhide it

Remove navigation,especially for visitors coming fromspecific searchqueries.

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11,4% more sales

Heb je een kortingscode?

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"Web design isn't about adding stuff.

It's about keeping only those elements that add

to the bottom line."

Karl Gilis - @agconsult

Yes, you can get amazing uplifts

from design changes.

But only if your design sucks.

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But if your design is kinda okay,

more effort is needed.

Change your copy.

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But if your design is kinda okay,

more effort is needed.

Change your copy so it changes behavior.

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Designchanges Lessfriction Words&behaviour

Averageimpactonconversionpertypeoftest@agconsult

4. Make sure what’s above the pagefold triggers

your visitors

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Thepagefold isamyth!Really?

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50% of visitorsleave before thispoint.

50% scroll mark

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So, for those who claim that the page fold doesn't exist

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When you’re looking for a holiday home, what are the most important things for you?

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5. Stop bullshitting. Be precise.

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Only 52,41% of visitors scrolled to this part

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Variation

32,5% more people starting to scroll57,8% more brochure downloads76,2% more requests for quote

- Our version: 69,45% - Original: 52,41%

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6. Don’t impress with your product

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Why are you looking for a carport? Be as specific as possible.

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Mail survey• What convinced you the most to buy a carport from us?

• Was there something that made you hesitate? If so, what?

• If we would tear down your carport tomorrow, what wouldyou miss the most?

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77,1% more requests for a quote@agconsult

Zoom in on the problems and situation

of the visitor first.


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Case from Joanna Wiebe - @copyhackers

49% more sales@agconsult

Case from Joanna Wiebe - @copyhackers

Don’t make it about you.

Make it all about them.


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7. Your cta should be focused on the visitor

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14,3% more dealer searches

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38,8% drop in conversions 70,4% drop in conversions

22,3% increase in conversions

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Don’t make it about you.

Make it all about them.


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Besubtle

Don'tforceyourvisitor.Yourtimewillcome.

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8. Start with large numbers first

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9. Give compliments

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What's stopping you from completing your purchase today?

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No difference in sales

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5,9% more sales

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If you don't care about words,

you're a decorator.

Not a designer.


10. Stop being egocentric

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Question

Why would you visit the websiteofapetrol stationbrandsuch asEsso,Total,BP,LukoilorQ8?

What isyour goal?

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#greatmarketingstartswithnotsucking

Avinash Kaushik

What's the goal of my website


What's the goal of my website

What's the goal of my visitors


@agconsult

Your goal?

#makeyourvisitorshappy


@agconsult

Give them what they want

and you’ll get what you want.


Stop selling the way you want to sell

Sell the way people want to buy


Get my free ebook now

ü 10 conversion tips that work on every website

ü 15 cases from the real world

ü 6 best practices from leading websites

è http://conversion.agconsult.com/10tips/

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That's it!Thx

@agconsult

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www.agconsult.com

the ultimate ppc hack? optimize your landing page

Marketing