the ultimate experience in photography, filmmaking …€¦ · 6% filmmaking / video / cinema /...
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REGISTERED MEDIA:
550+ 10%MEDIA INCLUDED:
AOL, Associated Press, BBC TV, Business Insider, CBS News, CNET, CNN Clix, Condé Nast, Consumer
Reports, Fast Company, Huffington Post, MSNBC.com, NPR, New York
Daily News, Newsday, The New York Times, Outdoor Photographer Magazine, Shutterbug Magazine,
SLR Lounge, TIME, Travel & Leisure, Videomaker Magazine &
WIRED
2017 SHOW
FEATURES:90
NEW CLASSES
NEW PPEFRESH PAVILION
featuring 15 new companies with innovative products
NEW CHINA PAVILION
featuring over 15 brands showcasing new technologies
VIDEO PAVILION
featured over 2,000 NSF of video and filmmaking exhibitors
NEW NYVR EXPO
collocated with PPE with over 50 companies and 2000+ attendees
WORLD CLASS
KEYNOTE SPEAKERS
LATOYA RUBY FRAZIER,
SUE BRYCE, BARBARA
DAVIDSON, JAMEL
SHABAZZ, CHASE JARVIS
& GARY VAYNERCHUK
THE ULTIMATE EXPERIENCE IN PHOTOGRAPHY, FILMMAKING AND DIGITAL IMAGING:
ATTENDEES:19,500+ 3%Representing all 50 states plus Puerto Rico and 81 countries
(a 17 country increase over 2016)
33%FIRST-TIME ATTENDEES
SPEAKERS:170
POST SHOW REPORT
POST SHOW REPORT
P D N P H O T O P L U S I N T E R N A T I O N A L C O N F E R E N C E A N D E X P O
26-28EXPO
NYCJAVITS CENTER
25-28CONFERENCEOCT.
EXHIBITORS:200+
EXHIBITORS AND BRANDS REPRESENTED
OVER 70K SQ. FT. OF NET EXHIBIT SPACE
20%FIRST TIME
EXHIBITORS
“PPE was a great show for Macphun - we announced
new products and our name change to Skylum
and found an enthusiastic, receptive audience. Joe
and the rest of the team at Emerald took great care to help us get the most out of the investment
and we’re happy enough with the results that we’re doubling the size of next
year’s booth.” -Scott Bourne, President
of US Operations, Skylum Software
“Being at PhotoPlus gave us an opportunity to meet with photographers of all
levels and help them build their online presence. If
you want to get in front of engaged photographers, this event will certainly
deliver!” - Megan Marcel, Events
Wrangler, WordPress.com
“PPE offers Tamron a unique opportunity to meet with thousands
of photographers over just 3 days and the 2017 show did not disappoint in getting us in front of
one of the most important customer segments for
our company.” - Stacie Errera, Vice
President Marketing & Communications,
Tamron
EXHIBITOR QUOTES:
A SAMPLE OF THE KEY RETAILERS & BUYERS THAT ATTEND THE SHOW: Adorama | Amazon | B & H Photo & Video | Duane Reade | Hunt’s Photo & Video | Jet.com | Marvel Memorial Sloane Kettering Cancer Center | Micro Center | Milford Photo Inc. | Walmart
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EXPERIENCED PROFESSIONALS:Our photographers and videographers have been in the business on average more than 10 years.
POST SHOW REPORT
POST SHOW REPORT
P D N P H O T O P L U S I N T E R N A T I O N A L C O N F E R E N C E A N D E X P O
26-28EXPO
NYCJAVITS CENTER
25-28CONFERENCEOCT.
WHO ATTENDS PHOTOPLUS EXPO?
61%
6%
20%
19%
68% of attendees are professional or
advanced amateur photographers and we’ve
seen an increase in attendance from full
time professional photographers (2%) and
advanced amateurs (5%) since 2016.6% less than 1 year
20% 1 year - 5 years
19% 6 years - 10 years
61% More than 10 years
Advanced Amateur / Photography Enthusiast
Professional Photographer - Full Time
Professional Photographer - Part Time
Student (high school or college)
Marketing, Sales, or Advertising
Filmmaker / Videographer
Photographer’s Assistant
Art Director / Creative Director / Photo Editor
Studio Ownership or Management
Engineer / IT Professional
ATTENDEES INCLUDE:
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POST SHOW REPORT
POST SHOW REPORT
P D N P H O T O P L U S I N T E R N A T I O N A L C O N F E R E N C E A N D E X P O
26-28EXPO
NYCJAVITS CENTER
25-28CONFERENCEOCT.
INTERESTS:Our photographers have varied interests when it comes to the types of subjects they’re looking to photograph, showing that no “one type” of photographer attends the show.
19% Portrait Photography
15% Wedding
9% Advertising / Commercial / Corporate
8% Events (non-wedding)
7% Fine Art
6% Outdoor Photography - Nature, Landscape, Wildlife
6% Filmmaking / Video / Cinema / Documentary
5% Photojournalism / Editorial Photography
4% Fashion / Beauty / Boudoir
Other
19%
15%
9%
8%7%
6%
5%
4%
3%
2%1%
ATTENDEES’ ANNUAL BUDGET FOR PHOTO GEAR: The majority have an annual budget between $500 and $5,000 and represent OVER $79 MILLION IN PURCHASING POWER.
$0 - $499 19%
$500 - $2,000 28%
$2,001 - $5,000 27%
$5,001 - $10,000 17%
Over $10,001 10%
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POST SHOW REPORT
POST SHOW REPORT
P D N P H O T O P L U S I N T E R N A T I O N A L C O N F E R E N C E A N D E X P O
26-28EXPO
NYCJAVITS CENTER
25-28CONFERENCEOCT.
PRODUCTS AND SERVICES INTEREST (MULTI-SELECT): Obviously, cameras still play a huge part in what attendees want to see, but from 2015 we’ve seen continued growth in Drones, Backgrounds & Backdrop Systems and Grip (tripods, Light stands, lighting modifiers, jobs, cranes etc.).
Cameras (DSLR)
Cameras (Mirrorless)
Lens & Lens Accessories
Digital Storage
Cameras (Medium / Large Format)
Lighting Equipment (Strobes / Light Boxes / Stands / etc)
Photographic Accessories (Tripods / Bags / Filters / etc)
Computer Hardware (Monitors / Printers / Scanners / etc)
Backgrounds and Backdrop Systems
Software (Archiving / Manipulation / Editing / etc)
Education (Classes / Workshops / Online Training)
Grip (Tripods, Light stands, lighting modifiers, jibs, cranes, etc)
Drones
Printing Equipment & Supplies (printers, paper, ink, etc)
Fine Art Paper
Computer Accessories (Input Devices / Calibration / Tools / etc)
Cameras (Point and Shoot)
Digital Solutions
Wedding, Event & Portrait Photography Services
Canvas / Glass / Metal Printmaking + alternative processes
Books / DVD’s / Videos
Video / Filmmaking (Cameras / Accessories / Specialty Equipment / etc)
Photo Display and Storage (Albums / Portfolios / Mounting / etc)
Frames / Framing Supplies
iPads / Tablets
Photographic Props
Filmmaking / Videography production services
Labs / Service Bureaus / Printing Services
Film products + Photographic Paper + Darkroom Supplies
Post Production Services
Training Materials
Stock Photography (Companies / Services / etc)
Framing Services
Internet Services (ISPs / Website / Design Hosting / etc)
Legal / Financial Services / Copyright
Publications / Associations / Education
Retail Sales (Photographic Equipment
PhotoBooth Sales or Rentals
0 1000 2000 3000 4000 5000 6000 7000 8000
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CONTACT YOUR SALES REPTO LEARN MORE ABOUT
PHOTOPLUS 2018
LORI [email protected]
858.204.8956
646.668.3738
646.668.3694
POST SHOW REPORT
POST SHOW REPORT
P D N P H O T O P L U S I N T E R N A T I O N A L C O N F E R E N C E A N D E X P O
26-28EXPO
NYCJAVITS CENTER
25-28CONFERENCEOCT.
PDN
INTERNATIONAL CONFERENCE AND EXPO • NYC JAVITS CENTER
CONFERENCE OCT. 24-27, 2018
EXPOSITION OCT. 25-27, 2018