the ubiquitous eye tracker (joakim isaksson, tobii)
Post on 21-Oct-2014
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DESCRIPTION
The Ubiquitous Eye Tracker: Eye tracking has become a key method to test the usability of websites and software. It provides researchers and practitioners with indisputable, objective and convincing data describing user behavior and usability problems. Eye tracking is also used to study user interaction with mobile devices and physical products. Eye tracking augments traditional usability methods, providing additional information that the test participant cannot report and the researcher cannot observe. Unique insights about first glance, search patterns, failed search, and much more offer guidance in how to solve different usability problems. Eye tracking can be used together with a variety of research methods, including observations, interviews and the retrospective think aloud (RTA) method. The past ten years, eye trackers have evolved from bulky, expensive and difficult to use devices, to a level of maturity that is soon good enough to be used in widespread consumer user experiences. The solutions of today enable more dynamic research setups and a wider range of uses, but what about tomorrow? What does it mean for us as UX professionals when gaze information from our users will be available all the time, everywhere?TRANSCRIPT
The Ubiquitous Eye Tracker
How can we get there?
Technology
Price
2000 2009 2014 2020
€ 50
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€ 25
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€ 5,
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Usefulness
AuraLamp. Jerrey S. Shell, Roel Vertegaal, and Alexander W. Skaburskis. Eyepliances:attention-seeking devices that respond to visual attention. In CHI '03: CHI '03extended abstracts on Human factors in computing systems, pages 770{771, New York, NY, USA, 2003. ACM Press.
Knowledge
Eye Tracking Social Tomorrow at 19:15-21:15Tobii Glasses 2 – how will they affect the UX live viewing room?Rob Smith, Tobii
Eye Tracking the mobile user experienceAndrew Schall, SPARK Experience
Aggregate eye tracking data is of little use in UX researchPeter Collins, Web Usability Partnership
Observing natural behavior in UX researchGuy Redwood, SimpleUsability
(Plus: free food and drinks!)