the top 5 web trends of 2014
DESCRIPTION
Top 5 Web Trends of 2014 This presentation was a high level overview of the 5 top trends in web development for 2014. Trends include: Design, Layout, Mobile Marketing, Content Management Systems, Wordpress and Social Media. Wrapped up with an example of the Perfect Web Site. Presented 7/30/14 by Mike Linville @ Black Dog Marketing.TRANSCRIPT
Mike Linville • Founder of Black Dog
Marketing
Mike Linville • Founder of Black Dog
Marketing • 16 + years experience
online !
Mike Linville • Founder of Black Dog
Marketing • 16 + years experience
online • Infusionsoft, Inbound
Marketing certified
3 TRUTHS OF WEB DEVELOPMENT
Web is marketing
!
3 TRUTHS OF WEB DEVELOPMENT
Web is marketing
Consumers are in control
3 TRUTHS OF WEB DEVELOPMENT
Web is marketing
Consumers are in control
Success is in the planning
DESIGNImage-focused
DESIGN• Flat designImage-focused
DESIGN• Flat design • Focus on typographyImage-focused
LAYOUTWhite space
LAYOUT• Longer, scrolling pagesWhite space
LAYOUT• Longer, scrolling pages • Less navigationWhite space
MOBILE98% / 84% (cellphone / smartphone
MOBILE• Responsive98% / 84% (cellphone / smartphone
CONTENT MANAGEMENT• Control to site owner,
open source, security risks
CONTENT MANAGEMENT• Control to site owner,
open source, security risks
• Many options, clear leader is WordPress
SOCIAL
• Stay current
SOCIAL
• Stay current • Facebook down,
Snapchat, Instagram usage up
SOCIAL
• Stay current • Facebook down,
Snapchat, Instagram usage up
• Use CMS-friendly plugins
THE PERFECT SITE
THE PERFECT SITE
THE PERFECT SITE
THE PERFECT SITE
THE PERFECT SITE
TOP 5 TRENDS RECAP
Design
!
!
!
TOP 5 TRENDS RECAP
Design
Layout
!
!
TOP 5 TRENDS RECAP
Design
Layout
Mobile
!
TOP 5 TRENDS RECAP
Design
Layout
Mobile
Content Management
TOP 5 TRENDS RECAP
Design
Layout
Mobile
Content Management
Social Media
