the top 12 product management mistakes - and how to avoid them
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The Top 12 Product Management Mistakes - And How to Avoid Them by Martin Cagan at SVPMA Monthly Event February 2005TRANSCRIPT
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The Top 12 Product Management Mistakes
– And How To Avoid Them
Martin Cagan, Silicon Valley Product Group
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Product Management Mistakes
Number 1:
Confusing Customer Requirements with Product Requirements
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Product Management Mistakes
Number 2:
Confusing Innovation with Value
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Product Management Mistakes
Number 3:
Confusing Yourself with Your Customer
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Product Manager’s Bookshelf
• Alan Cooper– The Inmates Are Running the Asylum
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Product Management Mistakes
Number 4:
Confusing the Customer with the User
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Product Management Mistakes
Number 5:
Confusing Features with Benefits
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Number 6:
Confusing Building Right Product with Building Product Right
Product Management Mistakes
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Danger’s Sidekick II
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Product Management Mistakes
Number 7:
Confusing Good Product with Good Business Model
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TiVo
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Product Management Mistakes
Number 8:
Confusing Inspiring Features with “Nice-to-Have” Features
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Apple’s iPod
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BMW Motorcycles
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Product Management Mistakes
Number 9:
Confusing Adding Features with Improving Product
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Product Management Mistakes
Number 10:
Confusing Impressive Specifications with an Impressive Product
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Product Management Mistakes
Number 11:
Confusing Complete Product with a Sellable Product
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Product Management Mistakes
Number 12:
Confusing Product Launch with Success
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Looking for More Info?
www.svproduct.comBlog and NewsletterArticles and White Papers:
• “Behind Every Great Product”• “How To Write a Good PRD”• “Dirty Dozen Product Pitfalls”
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