the three d's of salon business
TRANSCRIPT
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THE THREE Dimensions
SALONof
BUSINESS
Giveaways Later!
MATT BECKFounder – Salon Gratitude & FreeSalonEducation.com
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Systems
Numbers
Marketing
Q&A/Wrap-up
The Three Dimensions of Salon Business - Agenda
Who is your favorite guest??
Who is your LEAST favorite guest??
CREATING LOYALTY!
People are NOT Loyal unless they have a reason to be!
CREATING LOYALTY!
THE OLD WAY• Buy 10 haircuts, get 1 free (punch cards are a thing of the past)
• Thirsty Thursday and Two 4 Tuesday Promos
• Coupons in the paper
CREATING LOYALTY!
THE NEW WAY
CREATING LOYALTY!
THE NEW WAY
Gotta have some in place to keep everything humming along!
SYSTEMS
SYSTEMS • Guest Greeting
• Beverage Menu
• Station Set Up
• Salon Menu
• Consultation
• Consistent Shampoo Experience
• Finishing Menu
• Team Contests
What are SYSTEMS?
SYSTEMS
NAME
NAME
Hi! Who are you?
SYSTEMS
NAME
SYSTEMS
NAME
SYSTEMS
WASH HOUSE
SYSTEMS
INCENTIVES
SYSTEMS
INCENTIVES
Crunch them, and know what you can do!
NUMBERS
FREQUENCY OF VISITF.O.VWHAT CAN THIS DO FOR ME?
NUMBERS
F.O.VINDUSTRY AVERAGE: GUEST VISITS SALON 4X A YEAR
AVERAGE CLIENT RETURNS EVERY 12 WEEKS. COLOR = $50 x 4 VISITS/YR IS $200
OUR GOAL IS EVERY 4 TO 5 WEEKS SINGLE COLOR = $50 x 12 VISITS/YR IS $600
NUMBERS
PRE-BOOKING
NUMBERS
What is your average ticket?
AVG.TICKET
NUMBERS
Single color every 4 weeks = $50
x 12 / visits per year is $600
AVG.TICKET
NUMBERS
Single color w/ a Conditioning Treatment
Average Ticket $85 x 12 / visits per year is $1020
AVG.TICKET
NUMBERS
Industry average single color every 12 weeks = average ticket $50
x 250 guests x 4 / visits per year is $50,000/year
doing what successful stylists do
Single color, Haircut w/ a Conditioning Treatment Average ticket $110 x 250
guests x 12/visits per year is $330,000/year
OVERVIEW
NUMBERS
Make them feel at home!
MEMBERSHIP
MEMBERSHIP
MARKETING (SOCIAL MEDIA)
MARKETING (SOCIAL MEDIA)
Getting a Google My Business page Start here: https://www.google.com/business
Getting a Google My Business page https://www.google.com/business
Getting a Google My Business page https://www.google.com/business
Next: Pick the type of business. If you have multiple locations, click on the lower link!
Getting a Google My Business page https://www.google.com/business
First: See if you have any pre-existing data by searching for your business name, address, and or phone number. If it pops up, then click it! If your business doesn’t come up, then use the “Add Your Business” link on the bottom.
Getting a Google My Business page https://www.google.com/business
1 2
If creating a new page, simply fill in all the business information! MAKE SURE IT’S ACCURATE!
Once inputted, submit it!
Getting a Google My Business page https://www.google.com/business
Next, you’ll have to verify ownership of the page. You’ll either have the option of having an automated message call the number at the address and give you a code, which you’ll input on the next step. If you are creating a BRAND NEW business with no pre-existing data, you can only have postcard sent with the code.
Getting a Google My Business page https://www.google.com/business
As you can see, if you don’t verify your ownership of a Google My Business page, then you can’t make any changes to the page.
Optimizing Your Business Listing
After verifying the page, EDIT the page! Make sure to add these 5 things:
1. Photos2. Accurate business description3. Business hours4. Business categories/services5. Think of a review strategy (collecting reviews)
- Post from the dashboard here! Treat it like a Facebook.
- See how your page is doing (views, interaction, etc) with insights.
- Manage your reviews here.
MARKETING (SOCIAL MEDIA)
MARKETING (SOCIAL MEDIA)
Claiming your Facebook Page https://www.facebook.com/help/217671661585622
1. First, search for any existing listings by using the search bar. (business name, phone number, Address, etc.) If it exists, claim it!2. It the page does not exist, go here: https://www.facebook.com/pages/create
Claiming your Facebook Page https://www.facebook.com/help/217671661585622
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Claiming your Facebook Page https://www.facebook.com/help/217671661585622
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January 2014 Statistics
October 2014 Statistics
Best Times to Post
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