the telecom sutras - dedicated to telecomwallahs of india

The Telecom Sutras Dedicated to the Telecomwallahs of India

Co-authored by two Telecomwallahs of Indian Origin one who is retired and one who is still current

BOOK I and BOOK II

Book I Pritam Bhattacharyya (The Retired One) wordsmithbengalgmailcom

Book II Sumit Roy (The Current One) in_s_royyahoocom

Copyrighted to

Pritam Bhattacharyya and Sumit Roy 2009

First Published

E-book Renedition November 2009

Special IPO Clause This e-book can be freely distributed with an acknowledgment

and credit to the authors with mention of their conact Email

Publishing Support wwwpentasectcom

Proofing and Typset Mr Pannalal Bhattacharjee Head (Ops) Wordsmith

Communication and his team

Pentasect provides Print-On-Demand Services and if you need a Printed version

of the book please contact editorpentasectcom

lsquoEverything ends in a Bookrsquo

Verlaine French symbolic poet seventeenth century AD

lsquoHistories which are not updated or supplemented are worthless they are fit to

wrap fishesrsquo

Asinius Pollio 3 AD Roman Historianrsquos admonition to his

protege on the art of writing History The protege Claudius went on to become

Roman Emperor

Preface

I had retired as a telecom engineer in 2002 after serving India telecom and

humanity - perhaps well for some six years I remained in the sector but was no

longer doing anything to do with engineering

Next two years I was doing something generic but most profound aspect of any

business supporting customers retail and corporate entities that subscribed to

some telecom services to fulfill their needs Mind you I am not saying business

requirements or value-addition but simply needs

In 2006 I became a freelancer and started an online business In 2009 I had

thought of writing these sutras because no one had writen such a handbook when

I was a young engineer in 1995-96 and was just entering job market

Hence I invited a younger colleague of mine ndash Mr Sumit Roy to make the book

current I felt that the views of a retired fellow and that of an operating one of the

same sector would give a sense of totality to the narration Sumit has got some

eight years experience in the sector and he has worked in almost all the areas of

the sector ndash landline IP mobile He has worked in different geographies in India

and with many companies If my segment could be called as an lsquoairbrush picturersquo

his segment is the lsquodrawing partrsquo where details become visible and clear

As for need of this book need of an organization and need of an individual are

always different Want an argument The nuclear option an organization is never

a telecom engineer a telecom engineer is always a person

Pre-processing Module for the readers

Since I had experienced many follies simply because no one had written such a

book while I was a telecom engineer I consider it my duty to write this PPM for

my readers This PPM is compatible with those

a Educated in India as engineer from the period of 1990 ndash 2009

b Working in Indian Telecom sector which includes transnational vendors

This is because as my friend Gobinda says Barclays is Bank of Baroda while

it operates in India This is called Localization

c Foreigners who are based in India and working in some Indian Telecom

company including vendors as in (b)

A In India there are three types of companies based on functions in

telecom sector Vendor (who sells equipment) Service Provider (who

provides services owning or leasing switches and transmission media) and

Government of India

B There is no Research or Development in India for telecom sector

C There are three types of engineers in Indian Telecom a those who check

loop and routes bthose who check signal strength c Who dont do these

two either

D There is a four pronged rivalry between mobile segment landline

segment IP segment and none of the above segment engineers None

understand each other and that makes life pretty easier for top

management

E Due to this rivalry and confusion of expertise between engineers the top

management and senior level managers may not be challenged if their

knowledge of telecom is only lsquohello hollow sorrry hellorsquo

F Since there is no scarcity of people in India at all there is not much of

concern of getting customers

G Indian Telecom engineers in general have a much embedded respect for

nice looking equipments and brand names Hence what is important is to

have very smart looking snazzy equipments

H Indian Engineering schools ndash from the Government powered IITs and other

TIER-1 institutes to the bania-powered private ones all focus exclusively on

the very depth of engineering and techniques Hence the fresh

graduates have no chance to understand telecom as

a business They remain quite hypnotized by the LEDs racks with

cables power and equipmements anenna and tower optical fibre and

cable PFA 30 and HP Analyzer for quite sometime

I Contemporary Indian Mediarsquos majority are leftovers of the talent pool

Hence the best of the generation by some curse Indicorum is judged and

assessed by the worst of the same generation Telecom Engineers are also

victim of these media hordes

J In India simplicity is seldom considered to be of any virtue Hence Indian

Telecom engineers practice the art of obscrutinism from early stage of their

career and they call this subterfuge by a term quite plastic in nature

technical

K Middle or Top Managers in India tackle this by two methods again

extremes in their own way a kind of complete de-valuation of the

lsquotechnical hordesrsquo or talking incessanatly about some gibberish called

technology in alphabet soups like an automation

Customer When this disconnnection problem is going to improve

Top Manager Sir we are implementing a MPLS router with redundant

Layer 3 ATM-IP switches in our back bone gateway Routers and once the

VPNs are in place you wonrsquot have these problems

rdquopoundampgtgtgtgtgtgtltltltltltltltltltltltltltltampampamp

(ASCII code for neural confusion)

BOOK I

This book is from the Retired Telecomwallah This Book is an

airbrushed distilled and generic representation of the theme The

detailed version of the theme is given in BOOK II by a current active

and practising professional

Sutra 1 You are not in High School Dont be wide eyed or in awe

Telecom is a business

The moment of brutal truth A business can be defined from many

vantage points From the vantage point of where you are your

definition to the organization is a spanner or a bolt in a huge machine

that had been running without you is running most likely without you

and would run without you BOOK II details the whole business model

and its components

As a telecom engineer your entry in the organization is the

culmination of a very complex shadowy process that involved cost

calculation investor confidence demand projection macroeconomic

projections obligations career growth and vectorized resultant of

many known and unknown urges of people you would never see nor

know

You are here in the control room or in the field or in the Network

Operations Centre not for any intrinsic value of yours system has found

in you but due to the uninterrupted running of a tired dumb and

standardized process called HR policies and recruitment

In the One Billion Funnel1 of India you are a number which is

very prominent in the snazzy ID card you wear inside and outside office

with great pride

That you are a number ndash by which you are defined is another

vantage point of business Understand this by swallowing the pain and

truth will set you free

1 For further explanation of this read the Retired Telecomwallahs business autobiograpy here at The Wordsmith

Book of Business

Sutra 2 Hi-Tech is a word It can kill you as a person Instead realize

the first law of your existence here ndash The law of supply and demand

Please understand Donrsquot make a fool of yourself by accumulated

arrogance of four engineering years that you are hi-tech or know better

than those who had been suffering here when you were soiling your

pants Even if its yes you are not among angels You are not here not

because someone needed technological genius like you If you were

you would not have been born in this space-time for telecom Period

Few Things ndash degrees schools technology wine beautiful women

handsome men books music are valued because of their short supply

If you are from IIT or MIT or Caltech the value you command is not due

to any instrinsic value (you have joined barely a year) tested but

because of such lsquoproductsrsquo are quite limited in supply in the market So

goes for your IIM Harvard CEO in a more complex way I would

explain that in the later sutras

In business all organizations consciously or unconsciously try to be

owner of something which are needed a lot by everyone but very short

in supply Extreme case Monopoly Complete Opposite Pan and

cigarette shops in Indian cities and towns

Being in a system of One billion funnel and huge supply of engineering

graduates from instititutions of all types you are under heavy odds

You have become one of those pan-shops and your company or

telecom sector is someone who buys pan or cigarette from such shops

Do you have any chance in terms of statistics of commanding very high

value

Sutra 3 Fools are frustrated and frustrated fools are the best fools

You have no chance actually and technially

It is a very hard truth to digest more so because havenrsquot your teachers

friends and many others have told you to be a great promise a great

student

You are not a student here and for people who matter they finished

their schools some three decades back For them your achievements in

schools and colleges are 1 4567th choice in Google Search They have

children EMI to pay send their children to best schools survive in the

high politics and something which you have in excess and they are at

the downhill libido Please empathaize

Hence dont be frustrated at all Dont be frustrated at all if you look at

some excel sheets all day long or do some paper work which could be

done from your home also Dont be frustrated by the confusion of

cubicles Dont lose heart by finding yourself literally in a lab with

columns and rows of cubicles with similar rats or rodent-like creatures

inside

Your frustration could be used very nicely to add value in your career

and life Your frustration is the doorway to something you will

earn for your whole lifetime to understand peoplersquos behaviour

Cast the skin of lsquotelecom engineerrsquo you had so nicely woven around you

in last few years among many such lsquoskinyrsquo creatures

Be the snake the Indian cobra you are ndash always vigilant ready patient

watchful and deadly while opportunity comes The next sutra is called

The Serpent Power

Sutra 4 The Serpent Power How a cobra defeats an elephant

In plain dimensional analysis a cobra has no chance against an

elephant or a tiger An elephant is perhaps an order of X 1000 in all

dimensional analysis size shape weight resources consumed and so

on But forest officials with half a century experience will tell you They

have never seen a cobra crushed by elephantrsquos feet but quite few

elephants had been victim of the lethal bite

Moral Cobra did not become frustrated while he looked at the

elephant

You are a cobra and your transnational state of art billion etc

organization is the elephant The question is how would you command

the respect of this behemoth

Introduction to Serpent power Think of the attributes of a Cobra First

and foremost is the reputation Imagine face to face with a Cobra and a

non-poisonous snake Then comes the near invisibility The strategic

positioning a cobra knows what is moving and what is not but the

source of movement rarely does so about this survellience Patience

remember hybernation Economy Least urge to advertise itself The

eternal wait ndash in vigil And when the opportunity comes a coiled

potential energy strikes in a flash and aims the sanctum sanctorum of

vulnerability Central Nervous System and delivery at its very best

It is no wonder all ancient and modern tradition has a deep respect nay

awe for the serpent

In the next sutra I will explain how you can nurture these attributes to

command value from the behemoth

Sutra 5 The Serpent Power Learn through your all organs even skin

If you are busy at organizational work from day one it is pretty clear

that your organization is not big and most likley you will enjoy working

there

As you enter a big organization you will have pretty free time for quite

sometime Use this very effectively

Some sketchy and brief advice interpret as per your situation I am

sure by now you are having a fair idea as what I am hinting at

a Dont mix much wih your peers or the same frustrated pool of

telecom engineers A cobra is never found like a herd of sheep

This will create some disturbance but that is beneficial for you

b Cultivate a mystique around you Differentiate yourself Digest

your frustration and help people to overcome theirs They will

immediately respect you Keep your troubles to yourself Brush

that aside Dont speak much while you are comforting

c Have access to better and higher level information Always look

for opportunity as how to break into a discussion much higher

level than yours You will be noted

d Be mysterious in small ways2 Never betray a trust Show that you

are interested in many things and have connection with many

things Dont be too narcisstic of telling all about yourself Women

(and men) are fatally attracted towards mystery

e Be alone but always ready to make an acquiantance 2 Be interested in French wines Learn a new language Subscribe National Geographic or Wired and see to it that it

is delivered in your desk Have a title like The Wordsmith Sutras delivered by express post from pentasectcom

f Listen listen as if your life depends on it Everything Through the

skin On the corporate jungle lie very low at the ground and

listen to all ndash even the dewdrops from the high trees falling in the

grass

g Observe Observe not what your boss says about new

technology or such and such but how he behaves

h Use all lisenting posts and create a mental dossier of all the

people who matter Even to know this you need judgement

i Please understand that in the corporate world people are actually

very lonely Trust is low this is more prominent in larger

organizations of today Hence trust is a high-demand thing but at

abysmally low supply Moreover people at the same level or

immediate levels are potential competitor So try to access some

+10 level than yours Use the path of mentoring and common

interests

j Write in the neutral media employee journals newsletters and

employee blogs Write not what most people will write

dissatisfaction suggestions how to improve Please note that due

to the very structure of these organizations these cannot be

seriously noted Instead write something much broader more

profound and larger ndash with a disinterested tone

k Do everything that people dont think worth doing

l Protect your reputation

m Build character

n Resist temptation

o Earn and retain trust

Sutra 5 The Serpent Power You are ready Time is not

In my career I had seen many extremely talented engineers languishing

in their career inspite of very hard work I had also seen and lived with

engineers having much lesser talent than their peers but having better

responsibility greater joy and more freedom as time moved on How

As an Indian Cobra that you are you are born with the venom to

succeed You need not lsquoworkrsquo for aeons at least for that Many people

prepare for life giving all control to the most most-infidel mistress

Time or Future

You are never completely ready Technology demonstrates that

everyday Internet is screaming loudly this every minute The readiness

of the moment is unreadiness of the next moment Hence what is the

solution

The solution is as banal as un-sophisticated and as unconventional but

as effective You are ready Time is not

Dont waste your time and energy in breaching that infinitesimal

calcualasic d (readiness) This is un-breachable

Instead follow the axiom The world will treat the way you treat

yourself

I used to tell little diplomatically at the very start of my career that our

CEO is not taking proper policy in such and such issues I used to be a

critique of management among my peers and bosses I used to get a

load of sarcastic comments What does this fellow think of himself

barely some year old in this organization where we have our all hairs

made grey

After ten years I am CEO of my own company and almost all the

wiseguys are either a prisoner of same cubicle nation or at best trying

to get transferred into another cubicle

Our Mind is like a dumb network in a way ndash like Internet It accepts all

The seed you sow gets processed by a system which works based on a

model not fully known to mathematics and system engineering

The seed bears fruit ndash it does not matter whether itrsquos an apple or an

orange if you continue to sow the same seed and go on taking care ndash

irrespective of anything Persist

An Indian cobra can wait six months in its hideout barely alive

and as the summer arrives it comes out and still remembers

intact to the last detail what it is designed for It does not

forget It persists

Sutra 6 The Serpent Power Protect your Reputation and Adapt

Ok you have a reputation now in the organization Your peers

come to you for counsel and your superiors hold you in high esteem

You are considered allies by some superiors and as threat by their

opponents You have mastered the art of lying low being mysterious

but honourable One thing is for sure your peers are no longer your

threat You have as in The Art of War taken the game a level up

Now comes the more formidable part of the game So far you

were radar dark and could play easily Now you are in the higher and

more sensitive radars You have enemies now or they are growing You

are at the threshold of high politics of organization3

Consider a cobra again What attribute of this wonderful creature

is equally valid in all situation ndash whether in a Safari or in your home or

in a tennis field or in a garden or in a zoo Simple and eternally difficult

to maintain reputation In any circumstances you know that a single

second of carelessness can be mortally fatal It carries the mark of

fatality always ndash all the time You cannot consider even if you wish to

that now in this enviornment it may not bite or even if it does nothing

will happen NO It carries its reputation whereever it goes with a

frightful consistency

As situation rules of the game type of environment changes

everything changes but your reputation remains

Protect your reputation and adapt How See Next Sutra

3 The low politics in office is promotion raise job etc High politics is the politics of the future and always about

intangibles and has impact beyond the organizational framework of incentives and punishment High politics is

always about some people a cut above

Sutra 7 Protecting your reputation Indicative advice

Protecting onersquos reputation is visceral and can only be indicated I

would rather invoke some examples to show how some people protect

their reputation and this in turn enhances and pull them to pinnacle of

unique achievment

a Steve Jobbs A rebel a maverick a game-changer by reputation

Many had written Jobbs down while Apple was under trouble and

there were formidable competitors Apple was no where in the

Internetrsquos long tail Many advised Jobbs to retire Three years

back he pulled our i-Pod and i-Phone from his sleeve and what a

magic this was Jobbs remained true to his reputation

b Winston Churchill A maverick an unapologetic imperialist

power-hungry politician In 1933 he was written off as of any

political value In 1939 as a Prime Minister of England he

defeated Hilter and protected the Empire Again he protected his

reputation

c Rabindranath Tagore A born artist a born poet an arist with a

lust for Life As new age movement arose in Bengali poetry his

position was threatened as a poet He took to painting in his old

days ndash started as an apprentice and within few years was

considered a pioneer and master of the medium He was true to

the reputation of born artist

d Nirad C Chaudhuri The last imperialist of Bengal and a life-long

critic of things Indian Unemployed and persecuted shunned and

ignored savagely attacked and little recognized he protected his

reputation till death While feted in England he was no less

critical of the British Civilization He was true to his reputation till

his dying breath His verbal whip was same for friends or foe in

good times or bad times He protected his reputation

There are many such instances Rather history of all great men is the

history of remaining true to onersquos reputation come what may Imagine

there were times in each of these menrsquos lives when they could have

switched to something else given up or just remained passive The

result would have been suicidal or worse than suicide melting of the

reputation they built for ages

Lord Krishna admonished Arjuna while he did not want to fight and told

that such an action is worse than death because his reputation as a

warrior would be dented and that is worse than death for a hero like

him His infamy will be sung through ages

Lord Krishna summarized for all men of posterity in a one line

সবধরমে নিধিং শরেরয়ো পরধমে ভয়োবর ো

[It is better to die to protect onersquos reputation in onersquos own path rather

than embracing some other albeit dangerous other path]

Sutra 8 The Structure of the Galaxy (Corporation) and the Star (You)

I sounded cynical when I said that larger corporations had a structural

problem of actually listening to what you are so carefully trying to

suggest for the good of the organization However I am not as I will

demonstrate from taking a metaphor from Astrophysics

You know what a galaxy is and you know how a star is a very small part

of that galaxy ndash may be a billionth for larger galaxy You are lesser than

that in todayrsquos galactic organization

But there is one instance a singular event when a star a lone star

outshines a galaxy in emission The event of supernovae explosion In

that event the star breaks the status quo at some part of its life-cycle

and starts sucking galactic mass inside him and produce focussed

energy of such magnitude that the star becomes the centre of the

galaxy The lone star defeats the galactic status quo

Break the status quo You will be listented to heard and valued once

you change the rule of the game

You have to make that leap You have to undergo that transformation

In short You have to transform yourself from a

paycheck-greedy dependent complaining frustrated

nothing-is-ok-here lamblike helpless cabbage to a coiled

cobra with ideas knowledge information guts contact

and one half of the entire consciouness in the edge of

whats coming next

Dont be just a shining star of the galactic corporation Be a supernoave

Sutra 9 Learn to be a thinker not an honest and nice worker only

As a telecom engineer you have three options regarding your work-

environment Remain in a hermatically sealed environment in some

Network Operation Centre talking in techno-jargon be some kind of

punching bag for customers or sell commodity like items called

bandwidth As an aside evolution points to the fact that telecom

service providers would soon resemble electric companies Do you pay

more per hour for the electricity or broad-band Do you pay more for a

downloaded song or internet access Think about yourself

I have not heard any post yet which runs like this

Great and cool is my electric company See how wonderfully they are

powering all the nice gizmos I run and watch youtube

This example should demonstrate without any ambiguity that just being

an honest worker is not going to earn you anything other than some

monthly reward which is again under the law of diminishing utility

I am going to explain this law in next sutra which I am sure you have

never tried to understand ndash being too much self-hypnotized by the aura

of technical prowess But this law will come again and again in your

career and if you are not aware you will add your name to the very

long list of the candidates who confirmed it

Sutra 10 Law of diminishing marginal utility ndash Translation for you You

will be useless sooner than you think

You are actually a utility item to your organization Just like a car is for

you A new car has infinite utility value packed inside it while itrsquos new

As you use it its marginal utility diminishes and hence value So after

few years you have almost used up all the utility stored in it

This process is irreversible except for two factors a very niche value of

the car (like you could keep the car in running condition for some

hundred years and then you sell this as a vintage car) or suddenly it is

found that your car can fly like an airplane There is no third way to

avoid the downward slide in value-incline

Now you are a car for the organization Your utility has started to go

down as soon as some years are gone Now follow the analogy above

You can either become vintage ie can retire in the same organization

(forty years to remain in the organization like your grandfather or even

father did) and become promoted successively in year-based

promotion Or you become something other than utility

Since you are in Indian telecom sector you have very little chance of

cyclic re-selling with premium (job-hopping) because there are barely 5-

6 large organizations and everyone knows each other Moreover

Google and other social networking sites make all information quite

easy to find for anyone unless

Unless ndash yes unless you have done something or been doing something

which lsquoutilitiesrsquo dont do or are not expected of

One line no non-sense conclusion You are already useless Only

the behemoth and sloth ndash your large organization does

not know it yet

Sutra 11 Theory to practice Some unsettling and shocking gutter

level advice

Have you noted the most significant and most damaging (for you as a

plain telecom engineer) development in the history of telecom for last

30 years Here it is The incremental cost of carrying an additional bit

anywhere is approaching zero

What does this mean It means that all the processes of solely

transferring bits from one place to another can be priced lesser and

lesser Effect Price of International Call = Price of Local Call Free

You can still recline in your chair and take calls from Credit Card

agencies not because your marginal utility is high but because of the

fact that there are many new markets for your commodity What are

these markets Low telecom penetration areas and markets needing

upgradation ndash incremental Like increasing the speed of connectivity or

bandwidth capacity

One Line advice-list

a You are selling virtually commodities and hence your utility is

decreasing Think

b And act Your thinking will keep you afloat but action will save

you

c Dont fall into the lsquotoo big to failrsquo trap Remember Dynasuars are

extinct They were very big and had a monoploy of the planetary

market for millions of years

d The interest of your teachers the interest of your company the

interest of the future customers and your own ndash all are different

Harmonize

Sutra 12 Are you bored in your officework

If the answer is yes You are an honest person and you have great

promise

If the answer is no You have myopia

If the answer is lsquoI dont knowrsquo You need immediate EEG followed by a

vacation of 3 months

There was downsizing going on my company4 and a 20 year

experienced telecom engineer was shown the marching door

He pulled out his experience of 20 years and the reply was 1

year 20 times

Who is right Both

You have to convince yourself that there is a crtical level of size and

scope of an organization beyond which it starts producing boredom No

management skills can prevent that Just like pregnancy produces many

uncomfortable symptoms organizations beyond a certain point

produce discomfort boredom and joylessness

Only Knowledge and a ready mind will save you from boredom

Why is this so please read the next sutra where I will explain the

response of top-management to fight the most important boredom

for the organization boredom of customers with the company

What about you The employee of the compnay

4 Please see my own boredom while working in Indian Telecom here at The Wordsmith Book of Business

It does not matter Itrsquos pathetic nay tragic You as

an employee do not matter

In order for you to matter you need to know the inner working of any

large organization and I am sure your teachers in engineering schools

never told you so Rather they had no chance to know

Sutra 13 How companies react when customers get bored with the

company

Focus your attention The moment customers get bored with the

company following events happens in succession or parellely and same

for your large company also

1 Cash Flow gets affected Immediate response becomes to lower

prices Mind you customers got bored not because of price only

2 This does not work naturally for long term as competitors do the

same

3 Then the company tries some very dirty tricks It tries to take

unfair but not illegal means like making customers a debtor

making switching cost higher Consider 12 month contract for

some providers

4 Technological threat and compatibility issues are brought in

Regulators are browbeaten or cajoled The market gets more and

more closed and vested interests run roost

5 At this stage people who had appointed CEO and top team start

notice and ask to do something

6 CEO and his team imemdiately go downsizing ie

sacking people and immediately the balance sheet

looks very good The customer boredom has not

decreased at all

7 In return for this very innovative and cutting-edge management

exercise appointers of CEO (the Bankers) now route more money

ndash via sharemarket and debt and media is given money for the

lsquospinrsquo

8 Customers are bored now very much They tell their friends

their disgust Revenue (ie what comes from customers in the

form of hard cash) goes low and there seems to be not much in

future

9 CEO and top management teach employees that

Times have become very tough and some sacrifice

will earn you (the employee) great glory In other

words Some utilities are not needed anymore In the

evening they dump their stock options and continue trying to be

in the pecking order of the Bankers

10 Either at this point or later a competitor takes over or the

company goes to Taxpayer (ie Boss of the Government) with a

bucket to get it rescued

11 In other scenario situation goes one for decades In India

that was the norm since 1960s Only in the late nineties this

changed

In the next sutra I would touch a kind of strategy large corporations

are coming up with to offset the fatal drift but this is also not

working well One of the reasons Internet and user behaviour

Sutra 14 My experience of customer behaviour being Founder and

CEO of an online business

One line summary of this sutra Customers now expect that

Head of Operations Head of Accounts Head of Delivery

ndash all remain present while he does business with you ndash

anytime anywhere Dont believe me

Just remember how you did an online transaction at 2200 hours where

the company was based in US the accounts in Edinburgh the Merchant

Bank in London and the Customer support in India

Large Corporations understood this well enough They were getting

sleepless by this new behaviour paradigm of customers5

As usual for a Large Company their strategy was to put in more and

more people at the lowest end ndash they came cheap and hence needed

very little expertise

The result Middle Managers were replaced by automation

centralization no-paper office globally automated supply chain and at

their expense an army of faceless stateless mercenary army of

Customer Support and Sales team

This army of Call Centres Back Offices resembled in a

resricted sense the spam of Internet based mails

5 Just 10 years back people in India used to go to a bank and return back only to find that desk clerk was on leave

and money could not be withdrawn People now consider an ATM to be there even if they are in Moon

Let me sharpen and contextualize my definition of spam A ubiquitous

available irriating but not completely useless piece of facility that loses

its value for anyone considering his time valuable

Have you called a Mobile Operator Call Centre Recently Press1 Press

2Press9 You hold to hear till deaths that you are valuable then ndash

you need Wordsmith Communiucation6 to know what is being asked

from you

The cash-flow looked good Everybody was happy Some Consultants

and Professors were given Chairs with unlimited money authority and

prestige

6 This is a Language Translation and Cross Cultural Consulting Agency

The Cross-Over and Cross Talk Sutra

This sutra belongs a bridge between what is being told so far and what

will be told next

Telecom Companies are in a cross-road Either they start delighting

their customers or remain in the backwater of being a utility company

Like elecricity gas or water company Or they need to discover

something like Internet or Google Or into transportation technologies

perhaps

At best what they can do is to put more high capacity digital pipes for

each user in the planet Just like our governments of emerging

economies were talking about bijli for each village But that is not a

glamourous job and investors would not be very liberal with their

purse This is 2009 not 2001

Or they might float many dubious and freedom-destroying innovation-

killing idea of network neutrality where those providers would remain

as gatekeepers to the content What they are saying is this I had

transferred all the bits where you told me to do Now people read those

bits and pay you I want a part of this

Then I say All these are not written by you nor you have done anything

except working as a carrier You have absolutely no investment here ndash

in my work

No I dont want to understand all this I had worked for last 200 years to

lay all these cable network and I want it now I want that chocolate I

want it [goes on nagging ]

History neither listens to nagging nor to retrospective accounting

systems

As an employee this historical aspect of Telecom Companyrsquos fate

touches you as well

In order to understand that this threat is based on evidence and

observations you need to cross over to the next section where it is

explained as how large corporations actually function what are the

priroities and where you as an employee fit in

The Next Sutras are not for those who have simple curiosity You will

be dissapointed no you will be devastated Proceed further only if

you feel that there is some resonance inside you what is told and

how you faintly feel that in your skin

The sanctum sanctorum of a Contemporary Telecom

Corporation of Large Size

Sutra 14 The metabolistic engine of a corporation

Language never lies while at the hand of a true wordsmith Hence

ancients venerated poets so much Just pause Corporation comes from

Latin Corporeal French Coeur all mean body sentinent beings You are

also a corporeal being and hence you have an internal engine breath

and food and water Stop supplying any of them to a body for

sometime the body becomes non-corporeal ie dead

What are the core ingredients of the metabolistic engine of our

Contemporary Corporation

Fund Loan Cash Promise of Fund ndash This is the alpha and

omega of any corporation we are examining They have got

names like revenue profit equity debentures debt and much

other esoteric financial stuff Essentially all is about cash

People who would provide this continuously in is entire Life Cycle

- This is called Cash Flow

Group of people who would manage this continuity of cash

flow by providing products and services to the customers to

ensure continuity of Cash Flow They are called Employee and

headed by a person called a CEO

For large corporations CEO does not own the Corporation ndash

instead he is a labour-component brought from the market at a

price

He is neither answerable to the employee nor to the customers but

only to them who has appointed him

Who appoints him

You will not find this answer anywhere at least not in your

textbooks Banks Very powerful group of people called

Large Banks

Sutra 15 The Banking Crisis of 2008 and learn the lesson

The shortest sutra but the centre of all sutras Comprehend this very

carefully

Many companies went bankrupt during Banking Crisis Now all

remained same Employees were ready to work CEO was experienced

and competent in some companies People needed products and

services It is not that suddenly all people got aged 40 years and went

into ventilliation Sun shone Birds sang rivers flew their course Tide

and ebb was as regular Eclipses came and gone The whole cosmic

structure did not have any change

But people lost job and killed their children by shot-guns People

committed suicide

For many the crisis was no less than losing the very lust of Life

They found their metebolistic engine going off

Why

Sutra 16 Largest Corporations are the most indebted entities of the

world

Sri Sri Ravi Shankar Founder of Art of Living Foundation had captured

this irony in a poignant sentence What he essentially says that a

company prides himself on being some $ 2 billion corporation with $ 3

billion of debt Now who is richer Someone with $ 100 worth with no

debt or the corporation above

Telecom companies were no exception and during the 2001-2003 era

there were a series of bankruptcies in the sector simply because of this

debt-taking in the name of huge projects undersea cable mobile dot-

com boom and so on

From where does the debt come One comes from share market and

another comes from large banks or Consortium of Banks

In a zero-interest rate market debts dont make much of a difference in

short run But with interest rate being non-zero debt matters a lot It is

the only matter finally for some organization

Who controls interest rate

Central Banks

Sutra 17 The short-circuit of organizational process Financialization

Refer to Sutra 13 It can be quickly seen that if an organization can

somehow maintain cash flow continuity it does not matter whether it

actually sells products and services Actually it may not need to sell any

product or sevices at all GM during its last days was earning more

money by lending loans to buy its vehicle rather the selling cars Cash

does not need to come from customers What was important was

continuity of cash flow Briefly following were done

a Creative Accounting

b Compromising Management and Regulators

c Making a ponzi-scheme where market discovery process is

continously shifted to another demographic Remember

frequency hopping You use the same frequency in another area

just to prevent interference

d Buying the prime agents of market discovery process Media

This process is called Financialization and there are many dubious

names in the list when the process imploded ndash one is a telecom giant

MCI-Worldcom in the heady days We have also added an Indian name

in that list albeit more current Satyam

What is very tragic and mark of our age is this Most of the

employees of these organizations were completely in the

dark They had no idea that such processes are

underway

Why Because They loved the status-quo and were in great comfort

Sutra 18 What all these have to do with me

It keeps you prepared and provokes you It just opens another window

in your mind which had not seen anything other than equipments and

technical books LEDs and racks Towers and excels sheets PFAs and

cubicles These all are at the very low end of the organizational

structure They are imporant but not decisive

Here is some outline of the industry where you are now

a In great irony of history the so called mage telecom

corporations will become cost-factory ndash a keeper of status

quo whereas true innovation will happend elsewhere ndash in

smaller units in small groups in an individual ie You

b Please understand this fact A country or a region does not

become great because it has all Fortune 500 companies These

companies came or were born rather for an attitude a way of life

a value-system In the same way a company does not become

great because it has brought the most fashionable CEO from the

market

c Since you are young you have the greatest advantage with you

Time You have more metabolistic propellant Use that judicously

d Penetrate Your top management and many entities would try to

put a veil of occult or esoteric in the way organizations work Dont

be hynotized by the priesthood

e Be in knowledge learn with discrimination and remain alert

f Dont be in debt Debt has ruined men and nations Only borrow

for three things whose value increase over time house getting

proper education and business Rest all are value-reducer

g You have to make the choice Do you want to be a utility a

manwoman to respect a counsellor to your organization and

the larger world

The choice is yours The effort is yours

BOOK II

This book is from the current Telecomwallah This Book is more

detailed step-by-step and bases its strength on the varied experience

of the author in the nuts and bolts of current Indian Telecom Sector

Essential reading for those who are fresh graduates and going to enter

telecom sector

Real Business Model of Telecom

What is in the Office

Now we will take you through the technology the know-how about the business

Systems various Departments and how they work in conjunction

This will help you to choose proper departmentposition where you can think

about putting yourself in the ring

Indian TelecomITSupport industry is pretty enormous and divided into several

parts Before sinking into it let us first understand the business which we call

telecom and how it is run by and how profit is generated

The telecom network in India is the fifth largest network in the world Presently

the Indian telecom industry is currently slated to an estimated contribution of

nearly 1 to Indiarsquos GDP

What is it

Telecom is a transmission over a distance for the purpose of communication As

on today 2009 the modes of communication and business verticals are

Voice (Telephone (Wireless and Wire line))

Data ((Internet GPRS (through your mobile phone))

Any other officebusiness communication including database

transaction mail Voice Over Internet or VoIP)

OutsourcingConsulting business

VOICE and DATA through your voice line

Voice business in India has already surprised the world due to its sheer number of

consumers and it has already attracted competition across the world Now let us

examine what exactly is voice business and what type of companies are drawn

into it

Definition Communication by word of mouth carried over long distance using

communication technology In telecom business Voice communication is again

separated in two modes -wireline and wireless

Wireline

Wireline in its good old days In simple term it is our very popular landline

phone available in every home This service was provided by BSNLMTNL across

India And look at India 15 years back it was the only mode of voice

communication in India

How (The Technical Know how)

The Service Provider connects their nearest exchange to your phone through

cable (there are many connection and distribution point from exchange to your

home) And then different exchanges are connected to each other in parent child

mode (Child exchange connects to parent and parent to their parent) And based

on the numbering plan allotted to each line the traffic from one number to

another number is routed from exchange to exchange

Magnified Picture

From the viewpoint of home user all cable connects to the nearest exchange

Gradually all exchanges connect to its parent exchange Its something like water

from different pipe is put into a bigger pipe and sent to destination and then

again redistributed to different small pipes In technical terms it is called mux-ing

and demux-ing The equipments used in this take all calls and route the same

through one pipe( having similar characteristics and in the same way from taking

all call out of the same pipe and route to different destination And voice switches

(used for routing the call) and Policy configured in switches (identification of

destination path based on the number dialled) In a broad sense these are the

boxesequipments used for wireline communication Hardware of these boxes

service provide donrsquot develop by themselves neither they have the expertise to

maintain (this maintenance is not the day to day activity of regular configuration

in the boxes this is maintenance of hardware fault)

Boxes are ordered from Vendors who manufacture the hardware few names

MUXDEMUX Marconi Tejas

Switches Alcatel-Lucent Ericsson ZTE Huweai (We will designate these

companies as vendor)

Once Service providers have bought these boxes one has to configure and

maintain the same

As a thumb rule one time configuration is done by vendor and the add-on will be

done by the service provider or by the vendor itself for which they charge the SP

(Service provider)

The hardware maintenance of these instruments in case of hardware fault or

outages intimation is sent to the Vendor for replacement or rectification of same

Vendor ships the faulty cardhardware to manufacturing realm and gets replaced

in agreed TAT (Turn Around Time) with the service provider This practice is called

AMC (Annual Maintenance Contract)

Teams involved

Letrsquos appreciate the different types of team that are by and large built to run the

Voice Business in service provider standpoint

Field team for maintaining the connectivity from the exchange to

your home

The NOC team monitors connectivity and triggers field team for any

link failure and check equipment health and update vendor about

outages

The decision makingplanning team plans and prepare

documentation in case of a green field project end to end monitor

for add-on to existing deployment

The product team who selects vendor based on pricing and other

parameters based on the received requirements from planning team

and coordinate with them

Billing team generates bill for customer based on your plan (they call

it) after the data is received from the billing system and sent to

customer for payment Though it is not of much interest but still

thought about sharing the node used for charging is called ldquoHLRrdquo

HLR means Home Location Register is a reference node for all Billing

Tracking and ownership issues

Salemarketing and Presale team Service provider also needs to sell

their product so this team is pretty important from companyrsquos

perspective

All of these teams work in sync and this model get change based on company to

company and time to time

This practice always creates insecurity and dread among employees ()-) and top

management happily calls it restructuring

Previosuly the same line was used for voice as well as data communication

When the cable is connected to the handset the communication mode is Voice

and when to Modem the mode shifted to data

Elaboration The Cable is connected to your modem which in turn inserted to PC

and then the consumer dials a particular number provided by service provider

After dialling and handshaking process once the customer is authenticated you

are connected and ready to use your supported applications like browsingmailing

from your supported node (your Personal Computer) So the gist is that the

service provider needs to have another setup which supports data

communication In this case the setup is your personal computer And how to

identify which call is made through the end box is for voice purpose and which

one is for data purpose Same is already shared and it is the number service

provider allocates to data users These numbers are connected to the box which

is capable of understanding data packet

There are a lot of devices used for successful end-to-end data communication to

name a few RAS (where the dial-in numbers are terminated at service provider

end) radius (Authentication or access to data network) DNS (used for browsing)

Server (use to keep customer information in terms of billing and login details)

switch (node used for connecting different devices) router (used for traffic

distribution)

Here also the same concept of vendor and service provider applies which we have

already discussed Now letrsquos glimpse on the teams that are mixed up in service

provider for Data communication

The NOC(Network operation centre) team which monitors

connectivity and triggers field team for any link failure and check

equipment health and update vendor about outages



for add on to existing deployment

The product team who select vendor based on pricing and other

parameters based on the requirements received from planning team


Billing team who generates bill for customer based on your plan

(they call it) after the data is received from the billing system and

send it to customer for payment

SalePresale team

These teams can further be drilled down to smaller team and have their individual

vertical which works with each other in tune(Is it refer to the first half of our

discussion)

This is all about Wireline voice communication as of Service provider standpoint

and this model was happily flourishing in India till 2002-3

It is obvious you might be wondering what happens to the vendor company be

patient we will take you through their model as well

Vendors

You have already understood that vendorrsquos job is to supply equipments for new

requirement and replacesrectifies in case hardware failure of already deployed

boxes in live network Thatrsquos it no they do lot more than that let us explore

The Vendor Service model (VoiceData)

In Indian market during 2002-3 the service providers were

mainly the government operator the slow moving rule bound

organisation where things are certainly not clear For any new

requirement Vendors used to bid in terms of their equipment

scalability features pricing Immense competition is inevitable

among vendors Vendors had their Product presales and sales

team coordinate with operatorrsquos product they call it RFP This is

around 400-500 pages document asking for the requirement

and then vendor gives the acceptance about all the features

asked by operator as RFP Response as compliant or not And

based on the RFP response pricing is done These team -

members participating in RFP are generally big in norsquos and they

are normally high compensated more often than not they are

the product team who work on the RFP

Planning team who will plan in location for deployment and

deployment team who will go to the site and installintegrate

node

The next step is to make it live

Then maintenance team vendor need to have the technical

team who will coordinate with operator on fault update

received from NOC team

Then the team for tracking the replacement for faulty material

and ensuring despatch of new or rectified node

Have you thought that each and every node requires software

to operate (operation prudence) Vendors do have their

software team to code As the hardware model keep on

upgrading hence the software model also need to keep up

These companies have their software centre built in India (India

is good in it) and outside India as well

The team who identify the up gradationmodification required

hardwaresoftware based on the demand from customer(here

operatorrsquos are the customer for vendor) and developtest the

same in the LAB are called RampD team The RampD centre is

normally outside India

Once the RampD is identified the correct hardwaresoftware same

need to be built in hardware centre You know the country that

is good at hardware So all goes to them

This is the vendor setup as on 2002-3 in India Now letrsquos survey current scenario in

wireline Business

WIRELINE BUSINESS

Not many changes have been incorporated in wireline business model due to its

downward demand among customer Customer needs more now the base

requirement of transferring 4 KHz across wire had become very common It is

available for granted Face value is now the feature set given with the product

attractive plans browsing bandwidth SMS caller tune are the main focus Hence

the data services have become strong New nodes are introduced for making the

above features available to consumer The only problem in wireline is absence of

one of the very important features which leads to evolution of another business -

Wireless Business Model

Thatrsquos it all for Wireline business

As we discussed earlier the telecom business model is consisting of a) Voice

(Telephone (Wireline and Wireless)) Data (Internet GPRS (through your mobile

phone) other data Services) We have only completed the wireline part Letrsquos

cruise through the rest of business model

Wireless Business

This is very popular model as on date in Indian economy - players (Service

providers) are healthy in terms of profit margin even at the time of writing this

when market is traumatized with the hit of so called recession this market is

untouched and profit is there for everybody And analysts still believe this will

persist for at least 20 years This market is yet to mature

Service providers (eg Airtel Vodafone Aircel Reliance Idea Tata Indicom etc)

who have the license from India government to provide mobile services to

consumers And the setup is that customers use mobile with the SIM card This

card is unique for each and every service provider The phone connects to nearest

base Station for that service provider this is called BTS these BTS are again

concentrated to BSC and then many BSC are uplinked to MSC and MGW These

MGW and MSCrsquos are interconnected for carrying call form one location to

another In this model most of the service providers have outsourced the entire

business processes to Vendor ( eg Ericsson Alcatel-Lucent Nokia-Siemens

Networkhellip) The hardware of all nodes supplied by vendor the connectivity is

maintained by vendor safeguarding is done by vendor backend support given by

this vendor

What does the service provider do

They keep track of vendor Really this is the business model and

this is very popular believe it or not When I only discussed the 3-4

types of node this is only to give a broad picture of connectivity Actually the type

of equipments used for end to end call establishment is numerous in numbers

There are so many feature we need to support in your mobile the roaming all

across world policies to be maintained authenticating customers based on

different planbalance availability data features like GPRS mobile bill pay

balance check banks services mailing SMS MMS mobile chatting etc There is

no end to it Broadly it is basic voice services and data services

Team involved in these services in Vendor side Sales and presales team to get the

order from operator Same like wireline service

Planning team who will plan in location for deployment and deployment

team who will go to the site and installintegrate node The next step is to

make it live

Then maintenance team vendor needs to have the technical team who will

coordinate with operator on fault update received from NOC team

Then the team for tracking the replacement for faulty material and

ensuring smooth despatch of new or rectified node

Have you thought that each and every node needs software to operate

(operation prudence) Vendor does have their software team to code these

As the hardware model keeps on upgrading hence the software model also

needs to keep up These companies have their software centre built in India

(India is good in it) and outside India as well

The team that identifies the modification required hardwaresoftware

based on the demand from customer (here operatorrsquos are the customer for

vendor) and developtest the same in the LAB are called RampD team The

RampD centre is normally outside India

Once the RampD is identified the correct hardwaresoftware same need to be

built in hardware centre

Entire setup is outsourced to Vendor

The only division which is still with operator is customer service where

all different types of customer complaint land And the call is forwarded

to different department in Vendor based on the nature of complaint

And thus they can track the service standard provided by vendor

whether same is as per the Service Level Agreement (SLA) Penalty is

imposed on Vendor if the SLA breach occurs

The coordinationconnectivity between different operators is based on policy

circulated by telecom ministry

This model of business is very popular considering the roadmap of introduction of

3G in private operator and their demand among consumers they are eagerly

looking forward to it 3G is popular due to its support of many features triple play

services and availability of enormous bandwidth to each handset

Data Communication

The next type of telecom business admired across country is Data It is electronic

transmission of information that has been encoded digitally (as for storage and

processing by computers) It is mainly the high speed data exchange Even your

very popular internet browsing is one type of data communication

Example Your yahoo mail box is stored in form of data in yahoo server

(computers with high storage and processing power) and internet is the

communication mode through which same is made available to you in your

personal computer And once it reaches your PC we use different application to

make it fit to be seen using IEMozilla Firefox

Technology

The model of Internet is decentralized by design There are so many protocol

which support this communication TCPIP UDP and many other type of

application for decapsulation of same in end node eg http https ftp tftp etc are

very popular

Data Communication for corporatebusiness

Now most of the companies want to transact data among their different offices

which are very critical to their business and some are sensitive information and

they need safe transaction They donrsquot want to merge their data with common

internet They need dedicated line

But to have something dedicated will surely cost the consumer (In this case the

companies) and they donrsquot want to do that as well They use something called

Virtual Private network (VPN) Dedicated but running on shared media

VPN are again of different type There are so many types of it overlay point to

point dedicated shared etc The service providers in India for data

communication are Tata Communication Reliance Bharti Sify BSNLMTNL

(Government Operator) etc The market shares are by and large distributed

among them Here also again the same model vendor provides all the Hardware

and AMC but mostly the monitoring team stays with Service provider in Data

Communication And obviously customer service

These service providers have divided their business focus for two types of

customers Corporate (Who take big pipe of Bandwidth from service provider

across country for their different offices for internal communication (VPN) and

Internet) and Retail (Home users) For home users the setup is same as voice

business the ldquoTriple Ardquo model (Authentication Authorization and Accounting)

The Data teams in Service Provider end are


connectivity and trigger field team for any link failure and check

equipments health and update vendor about outages

The decision makingplanning team which plans and prepare

documentation in case of a green field project

Project managers for tracking the project

Customer service retails and corporate

Field maintenance team



Billing team who generates bill for customer based on your plan(they

call it) after the data is received from the billing system and send it

to customer for payment

Sale and presale team for picking order from market

Here we have not gone into the details of hardware and technology and we donrsquot

require this as of now

The Vendor model is already discussed itrsquos the same out here in data Business as

well When we call it data itrsquos the 0 and 1 which can be transmitted over wire It

can be anything even itrsquos your video applications convert it to 0 and 1

transmitted over wire and again the conversion takes place to make it to visible

and audible application Only thing you have to ensure is quality of service

minimize the effect of delay and jitter which is predestined while using the

shared media Thatrsquos all right todayrsquos hardware are well capable of it

Some of the big corporate have their own data team mainly the centralized

team These teams coordinate with service providers to ensure speedy resolution

of outages and maintain quality of service to their end users The same team is

also responsible for internal network maintenance and setup


The last model of our discussion

Definition Consulting Advisory services to help companies improve the

effectiveness of business model in data communication process or operations by

assessing business needs and reviewing business functions plans and directions

Definition Outsourcing Outsourcing is subcontracting a process to a third-party

company

In todayrsquos world communication is a must need criterion for each and every

company irrespective of the business model they are in But they have expertise

in their own field and not in communication technologies And rightfully why

should they bother about what sort of equipment is required in communication

what is the hardware communication mode (VPN or plain vanilla Internet) and

their maintenance But someone needs to answer this Answer comes from those

companies who are into these business models They are called consulting

company They provide expertise they plan they install configure monitor the

network maintain hardware Only thing Mother Company has to bother is for

payment Companies like HCL Wipro Accenture MBT Infosys and TCS etc are

best examples of those who pursue this kind of business models

Teams involved in these models are

Sale and Presale Team to pick order

Planning Plan the model of network based on requirement

Installation team Site installation and configuration

NOC Network monitoring and maintenance

AMC back to back AMC with vendor

This model is popular across the world and India has her engineers outsourced to

these world giants

This is all about telecom business so many types of business models so many

companies so many teams among them Itrsquos tough to recall lets summarize in

form of flow for easy visualization

Fig I Telecom Business Model Summary and One glance View

Welcome and Wishes

After all these discussion you have got fair enough idea of these model company

and departmentsection You know the sutras to handle office conflict and stay

smart and you know the model which exactly fit to your choice

So all set

Best of luck and Welcome to Telecom Industry

Appendix ndash I FEEDBACK AND PRE-PUBLISHING DISCUSSIONS

While we thought of writing the book we thought of asking the feedback of some

of the telecom professionals with regards to the content architecture and

relevance of the book Many professionals obliged Below is an excerpt from one

of them which is representative as well as comprehensive

Feedback from Ms Rashmin Vyawahare Rashmin can be contacted at

rashmin_vhotmailcom

While I completely subscribe to the central theme put forth in the E-book about lack of relevant

business dynamics and knowledge a telecom engineer possess when he enters a professional

organization I think this problem is not unique to the Telecom sector but is a problem in all

other professional domains in India

I think the root cause for this problem is two fold

Systemic

Disconnect between academics and the professional world Some surveys indicate that only

40 of the engineering graduates in India are employable This is proven with the fact that

most IT players in India have training programs designed for 6-8 months for fresh graduates

same is true with the BPO KPO and Airline industry

However no such thing exists in the telecom sector except for the 2-3 days of induction training

which happens in most organizations

My sense is there is an urgent need for an institution like a finishing school in the Telecom

sector which bridges the gap between the academic and professional worlds [May be this is a

good business opportunity] and helps fresh graduates understand their personal

preferences and aptitude in the telecom vertical and get them the right placements [I know i

sound very idealistic as for most graduates the key factors while accepting an offer letter is the

monetary benefit and care a damn to check if they have an aptitude for the offered job] Again I

am trying to drive home the point that people tend to look at the short-term gains vis-a-vis

looking at the long-term picture

Socio-cultural

I mean no offence to particular communities in India but certain sections of the society do not

inculcate the idea of entrepreneurship as a socially acceptable practice and hence curb the risk

taking ability of an individual The individual mind is not tuned to look at the big picture This in

my opinion hugely restricts ones ability to grasp the business aspects of a particular job profile

in the organization

To a large extent I believe that we are now addressing the above phenomena by having

entrepreneurship cells in institutes like IIMs and IITs as well role models of first generation

entrepreneurs like Mr Narayan Murthy

I personally do not think the Sutras mentioned by the author would have drastically changed

my approach in my career had it been published before however I think they may act as good

guidelines for a fresh school graduate

Personaly I am a strong believer in the theory of mean reversion and I have tried my best to put

that in practice Let me elaborate [I may sound like a stock analyst] but this is true with for an

individual as well

The theory of mean reversion suggests that in a free market prices tend to eventually move

back towards their historical means or averages [You will always have periods of

underperformance and exuberance to give an analogy there will always be periods in which

asset bubbles are created whether its real estate stocks commodities etc due to supply-

demand constraints but over a long term the prices tend to move towards the historical mean]

I believe that for an individual to succeed professionally one needs to have a skill [the skill can

be soft as well] which is short in supply and hence you are able to outperform the historical

mean of the broader peer group competition in monetary as well as knowledge terms

The question is how does one crystallize or narrow down on ones ability or USP which will help

the individual to differentiate him from the competition My sense is that an individual hungry

for success and knowledge will always find a way out to realise his or her potential

Review by a non-industry observer and writer Reviewer Sucharita is an alumnus

of Presidency College Calcutta and a teacher mother writer and reviewed the

pre-published text for Pentasect Sucharita can be contacted at

sarkarsucharitagmailcom

The title of the book immediately intrigues with its incongruity Telecom being a modern industry and

the ancient wisdom of the lsquosutrasrsquo do not seem to belong together In fact these forcibly juxtaposed

words seem as mismatched as the author seemed to be in the telecom sector This incongruity is further

reinforced when we are first taken through a PPM (Pre processing Module) a distinctly modern

management terminology before plunging into the ancient traditional world of the lsquosutrasrsquo

The fact that the author declares the e-book to be lsquoin provisorsquo seems to be a tongue-in-cheek metaphor

for the always-in-progress-but-never-completed nature of the Indian telecom industry

Major portions of the book seem to be written with tongue firmly in cheek The writer himself confesses

that he has been ldquosarcasticrdquo and his dry wit is directed towards dissecting the employer-employee

relationship

This relationship is based on attrition and not affection The writer cautions the employee from feeling

any sort of reassuring smugness in his chosen career because as his analyses and experiences show

the employer is always ready to exploit the employee much as the galaxy overshadows individual stars

To avoid annihilation and exploitation by this monolithic behemoth the writer offers his prescription to

the employee

He offers an age-old solution how the cobra outwits the elephant If the giant telecom company is like

the elephant the telecom engineeremployee must be like the snake ndash and have lsquothe serpent powerrsquo of

patience adaptability and ability to lsquoprotect his reputationrsquo

Told through a series of meandering serpent-shaped sutras the lsquogutter-level advicersquo (as the author

terms it in Sutra 11) highlights innovativeness and a willingness to learn adapt and take onersquos chances

The relevance of this advice is not limited to the telecom sector alone it is applicable as a survival guide

in any corporate jungle

And the author offers himself as the best proof of the validity of his sutras As he says in Sutra 5 ten

years after his telecom stint he is the CEO of his own company He has stopped being an assembly-line

lsquoutility itemrsquo and has carved his own niche When such experience speaks we feel bound to listen

In this e-book the author also shares his experience about customers in the Telecom sector As he says

in Sutra 3 it is very important to lsquounderstand peoplersquos behaviourrsquo and this may be done by observing

the Company-customer dynamics This is examined with wit and incisive humour as when the author

in the PPM reveals the lsquoalphabet-souprsquo gibberish which managers use to impress and befuddle the

complaining customer

The customer-Company dynamics is exposed in greater detail in Sutra 13 and 14 where the author

exposes the panic-measures taken by the company to deal with customer boredom and how the

expectations of the customers are frustrated in the call-centre experience Again the validity of the

exposure is not limited to the telecom industry alone but to the entire corporate sector as a whole

As the author focuses on innovativeness throughout the book it is only appropriate that the structure

of the Sutras would also have some innovation This comes in the form of a bridge ndash a ldquocrossover or

cross-talk sutrardquo between Sutras 13 and 14

Thereafter the author analyses the modern recessionary crises (ldquoThe Banking Crisis of 2008rdquo ndash Sutra

16) which was caused in part by the huge un-repayable loans taken by companies from banks From this

he draws a conclusion that even small individual entrepreneurs should not get into debts This is indeed

valuable advice

In Sutra 12 the author pertinently asks ldquoAre you bored in your officeworkrdquo This is the type of person

who will find this book full of interesting suggestions and benefit most from them To use boredom as a

launch-pad for self-improvement and self-enterprise ndash that is what The Telecom Sutras is essentially all

about

Appendix II Acknowldgement and Thanksgiving

Our thanks to many telecom organizations too numerous to mention from

where we earned our livelihood sometime or other

Special Thanks to Reshmin and Sucharita for their time and effort to give a

feedback which we think is more of a part of the book rather than anything else

Hence we have included in toto the same

To Koel previous colleague of both of us who had been involved with the project

since its begining and she had been instrumental in making the feedback process

happen We stand grateful

Wordsmith Communication and Pentasect Team for their support in making all

these texts coming in some structured format

Gobinda - telecomwallah colleague and presently Founder and Chief Mentor of

Lakshya Foundation for giving me those quality adda-hours where many part of

the books were written and re-written

Indrani a software professional working in Microsoft for listening to the

manscript for hours and delighting me by telling that many parallels in the

software sector do exist

Subhadeep a content writer in Oneindiain for educating me on SEO Google

Analytics and other arcane issues that writers and publishers should know

nowadays

To Chandrani my wife who had provided me with the environment conducive for

a task like writing a book

Copyrighted to

Pritam Bhattacharyya and Sumit Roy 2009

First Published

E-book Renedition November 2009

Special IPO Clause This e-book can be freely distributed with an acknowledgment

and credit to the authors with mention of their conact Email

Publishing Support wwwpentasectcom

Proofing and Typset Mr Pannalal Bhattacharjee Head (Ops) Wordsmith

Communication and his team

Pentasect provides Print-On-Demand Services and if you need a Printed version

of the book please contact editorpentasectcom




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changed
































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world









com boom and so on







Central Banks























underway


















market












the larger world


BOOK II





telecom sector













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Data Communication










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very popular























































company



















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Welcome and Wishes




So all set








rashmin_vhotmailcom






Systemic















Socio-cultural





in the organization









individual as well

























relationship





the employee


























valuable advice




about




















nowadays











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yourself






made grey













forget It persists































unique achievment











reputation


















































whats coming next
















































not know it yet


level advice













bandwidth capacity



decreasing Think


you






Harmonize



promise







year 20 times

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company







same




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decreased at all




lsquospinrsquo




future












changed
































from you



prestige




will be told next





perhaps













in my work





systems


touches you as well
































price



Who appoints him



Large Banks



carefully









committed suicide



Why


world









com boom and so on







Central Banks























underway


















market












the larger world


BOOK II





telecom sector













What is it












into it




Wireline












Magnified Picture



















maintain the same



(Service provider)






Teams involved




your home



outages















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distribution)
















SalePresale team



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nowadays



WIRELINE BUSINESS















Wireless Business

















this vendor















make it live





























Data Communication










Technology




very popular























































company



















these world giants





Welcome and Wishes




So all set








rashmin_vhotmailcom






Systemic















Socio-cultural





in the organization









individual as well

























relationship





the employee


























valuable advice




about




















nowadays






this vendor















make it live





























Data Communication










Technology




very popular























































company



















these world giants





Welcome and Wishes




So all set








rashmin_vhotmailcom






Systemic















Socio-cultural





in the organization









individual as well

























relationship





the employee


























valuable advice




about




















nowadays






















Data Communication










Technology




very popular























































company



















these world giants





Welcome and Wishes




So all set








rashmin_vhotmailcom






Systemic















Socio-cultural





in the organization









individual as well

























relationship





the employee


























valuable advice




about




















nowadays





Technology




very popular























































company



















these world giants





Welcome and Wishes




So all set








rashmin_vhotmailcom






Systemic















Socio-cultural





in the organization









individual as well

























relationship





the employee


























valuable advice




about




















nowadays





































company



















these world giants





Welcome and Wishes




So all set








rashmin_vhotmailcom






Systemic















Socio-cultural





in the organization









individual as well

























relationship





the employee


























valuable advice




about




















nowadays




these world giants





Welcome and Wishes




So all set








rashmin_vhotmailcom






Systemic















Socio-cultural





in the organization









individual as well

























relationship





the employee


























valuable advice




about




















nowadays



Welcome and Wishes




So all set








rashmin_vhotmailcom






Systemic















Socio-cultural





in the organization









individual as well

























relationship





the employee


























valuable advice




about




















nowadays









rashmin_vhotmailcom






Systemic















Socio-cultural





in the organization









individual as well

























relationship





the employee


























valuable advice




about




















nowadays



Socio-cultural





in the organization









individual as well

























relationship





the employee


























valuable advice




about




















nowadays
















relationship





the employee


























valuable advice




about




















nowadays













valuable advice




about




















nowadays






















nowadays



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