the techba program process to develop hi-tech companies
TRANSCRIPT
The TechBA program
a process to develop hi-tech companies
Jorge Zavala
TechBA Silicon Valley
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• A Program from the Minister of Economy operated by The US Mexico Fundation for Science
• Focus in developing international high tech companies
• Providing a fast ecosystem to develop the commercial capabilities of the participant companies
What is TechBA
• México, D.F. •Edo. México
• México, D.F.
Network of Acceleration in Mexico
29 Accelerator in 11 States and 3 countries: 1,364 empresas
• México, D.F. • Puebla• Baja California• Chiapas
•Guanajuato• Jalisco • Aguascalientes
• México, D.F.• Michoacán • Nuevo León
• México, D.F.• Aguascalientes• Jalisco
• Nuevo León
• México, D.F.• Jalisco• Puebla
• Puebla• San Luis Potosí• Edo. México
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AUSTIN
MONTRAL
SILICON VALLEY
DETROIT
PHOENIX
MADRID
History of TechBA Program• TechBA-Silicon Valley
– Open in February 2005– 168 companies at December 2008– Strategic Alliance: The Enterprise Network
• TechBA-Austin– Open in Decembre 2005– 58 companies at December 2008– Strategic Alliance: ATI/IC2
• TechBA-Montreal– Open in: June 2006– 25 companies at December 2005– Strategic Alliance: INNO-CENTRE
• TechBA-Madrid– Open in: November 2006– 30 companies at December 2008– Strategic Alliance: Parque Científico de Madrid
• TechBA-Michigan – November 2008• TechBA-Phoenix – January2009
Michigan 09/08
Madrid 11/06
Montreal 06/06
Arizona 12/08Austin 12/05
Silicon Valley 02/05
Multimedia, Aerospace
BiotecnologyTI and CommunicationsTurism
TI,BPO, Medical devices
TI,Outsourcing
43,600,000
470,300,000
336,800,000
TechBA EcoSystem
1,300,000,000
eTechBA – The TechBA echosystem
InnovativeGlobal
Company
Pre-Acceleration
Acceleration
New product development
LocalIncubation
New Customer
adquisition
Local
Operation
Transformation
Perfoming
In the global
environment
Awareness
SaaS
Medical Devs
Call Centers
PipelineBuilder
Explore
Market Opportunity
SWOT Analysis
Competitive Analysis
Define
ValueProposition
Business Goal Settting
Budget and Financials
Develop
Marketing Materials
Sales Plan
GoTo Market Strategy
Validate
Seeking first customers
Customer Interviews
Evaluate the results
Induction• Information gathering
TechBA PreAcceleration Stages
Closing
Innovation
The Silicon Valley
Culture
TechBA Acceleration
Model
Innovation at glance
Marketing
Business Intelligence
Value Proposition
Selling in the USA
Planning
Strategy
Marketing
Financials
Legal Issues and
Funding
Creating a company
Investment and funding
Intellectual Property
Doing Business
Industry Specifics
Alliances
Getting ready to go
TechBA Induction Week
Selling
The killer presentation
Best presentation
practices
Facing to the
customer
Rehearsing
Performing
Product
Develop
Program Management
Project Management
Open for a new future
Learning from the customer
Decision for the future
Go for the big
time
Focus on sales
Evaluate the results
TechBA Closing Week
What is provided by TechBA
Landing
Legal Support
Inmigration
Accounting
Patents, Licencing and Trademark
Market Research
Business
Intelligence
Technical analysis
Benchmarking.
Company
Formation
Legal support.
Market Research
Business Plan
Product Localization
Lead Generation
Commercial
Development
Tech
nic
al A
ssis
tan
t
Techn
ical Assistan
t
Networking
TechBA
Consulting
Support
Regional Organisms
Lawyers
Goverment Relationship
Universities
Financials
Local Companies
Mexican Support
Professional
Associations
Chambers of Commerce
National Organizations
Go To market strategy
First Sales
Channel Development
Lead Generation
Program
Customer searching
Marketing Campaing
Sales Coaching
Sales Consultant
Channel development
Sales Development
Sales Training
Sales Process Deployment
Acceleration focus in Sales
Industries
Success Cases
IT technologies
– Prefixa
– Zoe
– Nearsoft
– Echopixel
– Annectere
– Aprentix
Food and other industries
– Grupo Delicias
– Sinaloa Seafields
– Bioderpac
Different flavors of technology
• A professor from INAOE
• Initially developed a technology for vision system for mechanical quality inspection
• Created a company: Prefixa
• Developed a prototype
• The company was invited to be part of the TechBA portfolio in 2006
• Business Development in the USA
• A first prototype is sold in 2008
• Signed contract with leading semiconductor equipment company in Silicon Valley
Prefixa
• A company based en Tijuana
• Offices in Guadalajara, Mexico City, Monterrey and San Jose
• Full complain with international government regulations
• Change the Bussiness Model to expand in SaaS
• Full time Business Development team in the USA
ZOE
• A company based in Hermosillo
• Offices with full time operations in San Jose and Phoenix
• Software Product Development for medical devices, manufacturing and startups
• Recurring customer base with multiple projects running concurrently
• The company was invited to be part of the TechBA portfolio in 2006
• 2008 Sales estimated up to Q3: $ 750,000 US
Nearsoft
• Sergio Aguirre started to develop 3D image processing software in college
• Later Sergio, working with a MBA student, exploited the 3D technology in the gaming industry – and build a company in an incubator in Monterrey
• In the process of defining a business plan for the new Co, Sergio analyzed several business opportunities in various industries such as gaming, entertainment and medicine. Finally they found an opportunity in medical applications thru a reference in Landes BioScience Magazine.
• Echopixel was invited in 2006 to be part of TechBA
• In developing their business, Echopixel brougth a variety of tecnologies from various disciplines: software,electronic hardaware and life science
• The company will be doing clinical trials in Cornel, New York
Echopixel
• BluDNA was founded in 2005, development of a Bluetooth Protocol Stack was its main objective.
• In 2008 Annectere is founded, maintaining BluDNA as a subsidiary and R&D lab.
• Annectere now has achieved the certification for its Bluetooth Protocol Stack; 1 of 5 companies worldwide
• Our technology has been adapted in order to be integrated into Bluetooth headsets, USB cable replacements, wireless audio solutions and proximity marketing access points and Personal Computers
• Today they are integrating a complete solution for Bluetooth headsets geared towards ‘at home healthcare’
Annectere
• An IT company from Puebla that manages and supports online information systems for universities and colleges
• In 2006, they adapted their software to manage a not-for-profit organization in the US
• Aprentix was invited to be part of theTechBA Portfolio in 2008
• Their customization of software for a NY non-profit organization was leveraged to build a product for a niche market in the Management Support Software for not-for-profit organizations
• Their product is currently in Beta testing by US Foundations
Aprentix
• Has over 15 years of R&D in US and Mexico developing revolutionary technology that brings faster harvesting cycles and substantially higher biomass outputs
• The company incorporates research in Iowa, Davis and Sinaloa to elaborate their own patented process
• The Aonori product completed its first production cycle in Sinaloa
• The process is under way to test its faster cycles and high scale production conditions in third party facilities.
Sinaloa Seafields
• A milk producer from Aguascalientes searching for new ways to sell milk, by transforming the current commodity business into high value products like snack bars, beverages, etc. that are not only healthy but also quite delicious.
• They hired a public university to develop the underneath technology for these products.
• Dairy a Day (the new name of the company) integrated a Board of Advisor with top leaders from the US Food Industry.
• A leader food product developer company design new products based on the original ideas, perform initial market test and provide the guidelines for producing the full product line
• Dairy a Day is ready to launch the first production batch to sell in the US
Grupo Delicias, now Dairy a Day
A spin off from the research by the Technological Institute of
Sonora in conjunction with local entrepeneurs.
8 years of research and development and active cooperation
among the parties involved.
Bioderpac was established as a company late 2006.
The company’s propietary technology unlocks mass production
of the biopolymer “chitin”, free L-amino acids and astaxanthine.
Biological production provides standarized quality, solving the
market’s top pain.
Bioderpac’s products have a wide variety of applications, a
problem.
Bioderpac begins the TechBA program in late 2007, market
targets and paths defined.
September 2008 Bioderpac is ready and approaching its first sale in the U.S.
Bioderpac
