the tasty doughnut syndrome
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19.04.12The Tasty Doughnut Syndrome
What, according to you, is the biggest challenge adopting/implementing digital ideas?
Don’t understand itThere’s so much to learn
No time reallyNo specialist resources
I am tech phobic!Its not part of my JD
That’s why we are here idiot!
Assumption is the _____of all ____ups!
Key take - outs for me
1
"Digital and traditional for the ordinary person is all the same thing. It's all things they consume. It means
nothing to them. In agencies and client organizations, people still don't
understand this."
2
" The modern agency has two products: stories and software."
3
" You don't have to build everything yourself."
4
" We need to play more games."
5
" There are different kinds of creativity. Respect it"
6
" You are what you make."
7
" We have to work even harder at collaboration."
8
" Brand gardening makes everything accountable."
9
" Its about spotting the architect in your organisation."
10
" Its not the clients fault."
11
" If you are not having fun, you are just not doing it right."
Stop making really tasty doughnuts
5 action steps
Make a techie friend
Collaborate
(The shared thought - starter)
D.I.Y culture
(own an idea/blog/community)
Own ideas/never give up
(Pin it on the ideas board)
Stay hungry, Stay foolish