the sun scare campaign
DESCRIPTION
See how producers of sun-protection lotions are increasing their sales by an invented fear of sunlight and tanning. A majority of the population has become Vitamin-D deficient by the fear of sunlight and thus have dramatically increased their risk for all types of cancers and Join the movement against the sun-scare here: www.tannersrights.comTRANSCRIPT
THE SUN-SCARE CAMPAIGN1988 --
How the Source of Life on Earth was turned into a Bringer of Death and
the Subject of FEAR
The Ideology
“By means of shrewd lies, unremittingly repeated, it is possible to make people believe that heaven is hell --and hell heaven. The greater the lie, the more readily it will be believed.”Adolf Hitler
The STRATEGY
Create a strong enough Fear
Make huge profit
Sell a
Solution
Skin
Cancer
SPF lotions
Create a Fear of DeathPay Dermatologists (“Skin doctors”) to provide flawed melanoma statistics
Feed this statistic to Oncologists (“Cancer doctors”) and health authorities
Pay cancer research centres and other lobbying bodies to support the fear
Use shrewd and ruthless PR- and marketing
Provide a
Solution
Make huge profit
Source: L’Oreal
The Executionand
Result
Step I: “The SCARE”(Inflated diagnoses of melanoma)
Source: Cancer Research UK
Melanoma diagnoses
Step II: “The Solution”(Sales of sun-protection (SPF) lotions)
Source: Cancer Research UK & Euromonitor
Melanoma diagnoses
Result I: “The Failure”(no change in melanoma mortality)
Source: Cancer Research UK & Euromonitor
Melanoma diagnoses
Melanoma mortality
Don’t blame me!
Result II: “The Tragedy”(sharp increase in common cancers due to deficit of
Vitamin-D)
Source: Cancer Research UK
Result III: “The Cost”
“….. The reduction in direct plus indirect economic burden of disease was based on increasing the level of vitamin D. For 2007, the reduction is estimated at €187 billion.”*)
*) February 11, 2009
Estimated benefit of increased vitamin D status in reducing the economic burden of disease in Western Europe
William B. Grant,1 Heide S. Cross,2 Cedric F. Garland,3 Edward D. Gorham,3 Johan Moan,4 Meinrad Peterlik,2 Alina C. Porojnicu,4 Jörg Reichrath,5 and Armin
Zittermann6 1Sunlight, Nutrition, and Health Research Center (SUNARC)http://www.sunarc.org/papers.htm#westerneurope
The Facts
Vitamin-D is created in the most natural way when your skin is exposed to UVB rays from the sun or from the lamps in a solarium. 10-30 minutes every day, depending on the source of UVB, is recommended to avoid Vitamin-D deficiency.Just be careful NOT to BURN your skin through too long exposure!
The Advice