the storyteller in all of us
TRANSCRIPT
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The Storyteller in All of Us
Zach KingFilmmaker, YouTube & Vine Personality
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First Semester 2008 - Biola University Film School!
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Creating !Contagious Content !
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FinalCutKing Tutorials!
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Started making YouTube Vids!
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Creation of a Video!
Curiosity (does it inspire sense of wonder?)!
Clean (can everyone watch it?)!
Contagious (is it cool enough to share? Relatable? Would i share this if I saw it?)!
Voice of our Videos!
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Contagious Content !
Not Necessarily Viral!
Easily Sharable !
Relatable !
Adds Value !
a Story / Has a Voice !
Leaves desire for more !
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Zach & Aaron!
Los Angeles Studio (AKA the Garage)!
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6 Second Stories!
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Creation of a Video! Before I create a video, it has to have fit within
the Zach King Universe and my Voice. !
Story Concept is Real life with a magical twist !
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Creating Nike Videos!
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Creating Nike Videos!
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Add Larry King HERE!
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Contagious Content is!At the right place at the right time !
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Who is your audience?!
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15 Second Story Arch!
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Rough Storyboards"
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Final Storyboards"
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Where our Ideas Come From !
?!?!
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Writing the Videos!
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Growing a large audience means!appealing to universal themes!
Our Videos have no language barrier!
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FEARS!Where our Ideas Come From !
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Where our Ideas Come From !
WISHES!
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Where our Ideas Come From !
INVENTIONS!
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Where our Ideas Come From !
ILLUSIONS!
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Content should be relatable/timeless (Products will change but stories can last). !
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Creation of a Video!
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Creation of a Video!
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Creation of a Video!
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Shell We Move! Dumb Ways to Die!
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building a healthy audience! give - what value are you contributing to the internet? a
story, a feeling, information, technology? No Strings Attached!!
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building a healthy audience! give - what value are you contributing to the internet? a
story, a feeling, information, technology? No Strings Attached!!
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building a healthy audience! give - what value are you contributing to the internet? a
story, a feeling, information, technology? No Strings Attached!!
gather - find the right platforms for you and the audience to consume it. Learn the heartbeat of audience.!
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building a healthy audience! give - what value are you contributing to the internet? a
story, a feeling, information, technology? No Strings Attached!!
grow - Nurture your audience. Teach patterns of viewing. Go deeper vs going viral!
gather - find the right platforms for you and the audience to consume it. Learn the heartbeat of audience.!
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Viral vs Vital Content!
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Viral vs Vital Content!
Vital Content - Consistently adds value or entertainment!
Viral - Spreads your content quickly but is only 15 mins of fame!
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Viral vs Vital Content!
Vital Content - Consistently adds value or entertainment!
Viral - Spreads your content quickly but is only 15 mins of fame!
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why I create!
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USA roadtrip!
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why I create!