REFERRAL MARKETINGBENCHMARK DATA 2016

A look at how customers are using, sharing and generating business with refer-a-friend campaigns.

People love to share things they like, especially when they can get a reward.

And when it’s your brand they’re talking about, well, that’s more than

just a feather in your cap — that’s money in the bank.

of customers who visit a referral page take an action.

HUZZAH!

I LOVE my shoes. Get a deal if I

tell Sarah? I’m in!

Once Jessica discovers a great deal, she can choose how

she wants to spread the word.

78.1% 17.3% 3.9% 0.7%COPY/PASTE EMAIL FACEBOOK TWITTER

REFERRAL DEAL SHARING BY CHANNEL

COMMAND C, obviously! I’ll send this to Sarah

and Joe now!

In a fascinating twist, copy/paste is both the favorite

method of sharing a deal, and also results in the highest

conversions by far!

79.3% 18.1% 2.1% 0.5%COPY/PASTE EMAIL FACEBOOK TWITTER

REFERRAL DEAL CONVERSIONS BY CHANNEL

I’m a little bit psychic.

Jess, it’s almostlike you knew.

Jessica sends her super awesome shoe deal to a few friends.

Turns out, her recommendation carries a helluva lot of weight.

If it’s good enough for Jess, it’s good

enough for us!

Thanks to Jessica, The Golden Dolla Shoe Co. now has 3 new customers!

2.68FRIENDS

ARE REFERRED BY ENGAGED CUSTOMERS

Sharing is a natural instinct, and that’s why refer-a-friend marketing remains one of the

top-performing strategies for B2B and B2C businesses today. Turn your happy customers into even happier influencers - who drive dolla bills to your doorstep.

*Source Data: Data happily generated by Referral SaaSquatch’s Data Science team using one month’s 2016 data from a cohort of mid-size companies in B2C.

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