the startup communication strategy
TRANSCRIPT
The Startup Communication Strategy
Azendoo
From a TRADITIONAL communication
to
an INTERPERSONAL communication
I need to attract USERS.
I need to be HEARD and SEEN.
But I need to create a RELATIONSHIP with my audience.
I need to build a COMMUNITY a FAMILY.
« Traditional Marketing talks at people.
Content marketing talks with them. »
From Traditional Marketing to
Content Marketing
- Press Relations
From Traditional Marketing to
Content Marketing
- Press Relations News Jacking
« Rediscover Teamwork »
From Traditional Marketing to
Content Marketing
- Press Relations News Jacking - Blogging
From Traditional Marketing to
Content Marketing
- Press Relations News Jacking - Blogging Guest Blogging
Be an expert on other blogs
Invite experts on your blog
From Traditional Marketing to
Content Marketing
- Press Relations News Jacking - Blogging Guest Blogging - Events
Azendoo Meetups
Paris
Bordeaux
From Traditional Marketing to
Content Marketing
- Press Relations News Jacking - Blogging Guest Blogging - Events Speaker
Speak up at events
From Traditional Marketing to
Content Marketing
- Press Relations News Jacking - Blogging Guest Blogging - Events Speaker - Partnerships
From Traditional Marketing to
Content Marketing
- Press Relations News Jacking - Blogging Guest Blogging - Events Speaker - Partnerships Cross Com
From Traditional Marketing to
Content Marketing
- Press Relations News Jacking - Blogging Guest Blogging - Events Speaker - Partnerships Cross Com - Web Marketing
Adwords Campaigns
Promoted Content
From Traditional Marketing to
Content Marketing
- Press Relations News Jacking - Blogging Guest Blogging - Events Speaker - Partnerships Cross Com - Web Marketing Targeted offers
Azendoo For Education
To sum up
- Humanize your product with your communication
- Your team is your best communication tool - Influence - Create & develop unique relationships - Take the best of your tools
To go further
Develop an « enchanted » experience.
Azendoo Ambassadors
Use powerful 1 to 1 communication tools
