the specialty coffee association of america's (scaa) event newspaper, the morning cup - issue no. 3,...

2Your Daily Pick-Me-Up of SCAA Event News

TheMorningCup

April 26, 2014Seattle, Wash.

Issue No. 3

4

Thousands Pour into the Exhibit Hall for

Jorge Bolaos, green coffee producer for Guatemalan Coffees in Guatemala, shares, specialty coffee is energy.

Kristin Anderson, customer service and sales for Atlas Coffee Importers in Seattle, Wash., says specialty coffee is all about relationships.

Karen White, sales manager for Canada for Guittard Chocolate, based in Burlingame, Calif., believes specialty coffee is challengingnot easy.

Gaby Gonzalez Rodriguez, a commercial specialist for specialty coffees from Ecuador, in Beverly Hills, Calif., says specialty coffee in the United States is inspirational for Ecuador, and that specialty coffee is unity.

Chris Ryan, story editor for Sustainable Harvest in Portland, Ore., notes, Specialty coffee is an excellent way for people to connect.

Indeed, specialty coffee encompasses all of these things and much moreall clearly evident in the dynamic Exhibit Hall this week in Seattle at SCAAs Event. In fact, an

estimated 10,000 attendees are gathering to share, discover and learn all about specialty coffee and industry-wide excellence.

On Twitter, @banuhatfield said, So. Much. Coffee, speaking about #SCAA2014.

@2percentjazz shared, #SCAA2014 is big, big, big this year. Some great new products are out that I cant wait to get my hands on. Back at the hotel to rest. Phew!

Be sure to spend hours and hours in the Exhibit Hall today and tomorrow, the final days of The Event. Also, to make the most of your time, download the SCAA Event App (search SCAA2014 in Apple App or Google Play stores) to navigate all the exhibitors and happeningsplus more! Its a complete guide to the Event in the palm of your hand, and find out where you need to be right now in one click. Need help with the SCAA Event app? Look for the App Squad volunteers in blue shirts at the South Lobby Registration.

Saturday, April 26, 2014 | The MC 1

All ThingsSpecialty Coffee

2 The MC | Saturday, April 26, 2014

Peru

Attendees Speak out on The Event; One Says He Keeps Coming Back for the Coffee & Hugs

WCR, Peru Commit to Producer Livelihoods

World Coffee Research (WCR) and the Peruvian Ministry of Agriculture signed a Memorandum of Understanding (MoU) yesterday at SCAAs Event, just after the Exhibit Hall opening. The MoU recognizes the institutions intentions to work together on improving producer livelihoods through targeted agricultural research. The goal is to increase the volume of quality coffee in Peru. The first project will be a Multilocation Variety Trial, where WCR will import thirty of the worlds best-performing Arabica varieties, possessing high quality attributes and rust resistance, into Peru. These varieties will be transplanted as part of an experiment in three or four different locations within Peru.

With an official Exhibit Hall ribbon-cutting ceremony and a big crowd of coffee professionals, The SCAA Event kicked off with a bang yesterday morning.The Exhibit Hall was filled with excitement and expectation, and The Morning Cup roamed among the exhibitors, attendees and volunteers, getting their thoughts and feelings about what theyre looking forward to this week and what they love about The Event.Andreza Mazarao, sales and marketing manager for AC Caf, Brazil, shared, This is the most known and most effective event in coffee, not only in the United States but in other countries as well.Barb and Doug Garrett, Orphan Espresso of Troy, Idaho, were among the hundreds of exhibitors in the Exhibit Hall. Were here for our official debut of our first manufactured product, not hand-built by a guy in a shed, said Doug. And Barb commented, What keeps us coming back is seeing people that weve met in the industry, its really like a reunion for many people.Anthony Tellini, director of operations, Steven Smith Teamaker of Portland, Ore., said, Im excited to serve our product and see if we can get somebody thats drinking espresso to try Earl Grey.Mark Larsen, shift supervisor, Starbucks, Seattle, Wash, noted, Im volunteering here as part of the Green Team, directing people where to be sustainable. Im also going to be taking a sample roasting class, walking the floor and then a class about how to talk about roasting. I was hoping I could check out some of my friends as they were competing, but I was saving the Earth.Wolfgang Schaefer, co-head barista, Humboldt Cafe, Colectivo, Milwaukee, Wisc., explained, This is our first year as Colectivo, weve been coming for 20

years as Alteralast July we rebranded. Me personally, I was competing last year. I was cleaning dishes and hiding away, so I didnt get to see all the hooplathe circusthe way I wanted to. What keeps me coming back? Its gotta be the coffee, right? The hugs, really, are what Im here for.


Go Green at The Event

By 11 a.m. yesterday morning, competition was already in full swing in the U.S. Coffee Championships Arena.The U.S. Latte Art Championship, the United States Barista Championship and the Brewers Cup were all in early heats, as the crowd circulated from stage to stage and enjoyed the BGA Cafe.

Just to See This Stage, Which Represents the Focus Put on Quality Barista Service, Is Exciting,

Says One USCC Arena SpectatorThe Morning Cup spoke to representatives of all the Arena denizens for their thoughts on The Event as a whole: competitor, attendee and judge.George Burnett, Intelligentsia, Chicago, Ill, North Central Region Brewers Cup Champion, said, Im really excited about getting over to the trade floor and wandering around a little bit. I did a lot of comic conventions, thats kind of where I

come from. [The Event] is like the only place where you can see most of these [coffee] people, its like an extended family. We have a family back in Chicago of course, but this is where you can see everyone.Candice Madison, head roaster and QC manager at

Notes Coffee Roasters, London, U.K., a judge in the Arena: I do a lot of work with the WCE and they needed some help with their inaugural latte art competition, so Im here judging and helping train judges for that. I love the SCAA Events, theyre amazing! Theres so much education, so much opportunity to learn, everyone from around the world comes. Its awesome!Nathan Quillo, Quills Coffee, Louisville, Ky., an attendee who was exploring the Arena yesterday, said, Ive been to a lot of other similar events, but Ive never been to the SCAA. Being a roaster, being a shop owner, its neat for me to see this global perspective: roasters, farmers from around the planet being excited about coffee. Just to see this stage, which represents the focus put on quality barista service, is exciting. Regionals was fun, but this is a whole other game. Im excited to see people giving coffee its due in our whole food experience. Would I come back next year? The camaraderie, the excitement, its a well-put-together event, I would definitely come back.

Think Before You Throw:

Recycling and composting bins are in almost every corner of the convention center, so youll never have to go far to make a responsible choice about waste disposal. Ask the Go Green Team in green t-shirts, if you need help.

Offset Your Travel at the

Registration Booth: SCAA offers every attendee the option to support the greening initiatives implemented during the event through an additional $5 donated during the registration process.

Cut Down on Paper Use with

the SCAA App: The SCAA app is free to all attendees and offers the ability to easily navigate the entire Event with the ease of your smart phone or tablet. Search SCAA2014 in Apple App or Google Play stores.

Also of Note: Exhibitors, are you leading the way by incorporating or promoting sustainable choices at your booth? Take the go green pledge now and proudly display your badge. SCAAEvent.org/GoGreen.


Exhibitor, Sponsor & Industry News

Cleveland Organics Caffeine Crunch and Caffeine Crunch Frost Are the Perfect Addition to Any Cafe Cleveland Organics creates a unique blend of chocolate to pair with different coffee beans. Their Caffeine Crunch coffee beans are selected from Guatemala, where Owner Beth Cleveland has visited on mission trips for the past several years. The companys natural caramel, chocolate and fruit tones of the coffee are the perfect balance with the mix of organic chocolates theyve created.Cleveland Organics Caffeine Crunch Frost is a bolder and less acidic coffee paired with a decadent white chocolate. Caffeine Crunch and Caffeine Crunch Frost are upscale crunchy treats that leave every coffee lover delighted and craving for more!Email Beth Cleveland at [email protected] or give them a call at 478-825-3440 to find out how you can add their products to your stores. Visit Cleveland-Organics.com.

8:30 a.m. 11 a.m. Portola Coffee Lab 8:30 a.m. - 11 a.m. Verve Coffee Roasters 11 a.m. 2 p.m. Forty Weight Coffee Roasting Co. 11 a.m. 2 p.m. Temple Coffee 2 p.m. 5 p.m. Blue Bottle Coffee

See what's new.

scaa.org/chronicle

BGA Cafe Schedule for Today

JavaJog for a Cause Meets Its Fundraising

Goal for Women in the Congo

The Second annual Java Jog for a Cause was held Friday morning, April 25 in Seattles Lake Union Park. More than 200 runners#SCAA2014 attendeesbraved the early morning chill for the fun run that was created to raise money for the coffee women of eastern Congo. This years race brought in more than $34,000 for the cause, surpassing its $30,000 goal.Java Jog for a Cause was established early in 2013 by Kimberly Easson, Beth Ann Caspersen and Aimee Russillo. The Founders Run was held in Boston for the 2013 SCAA

Event; it had 15 runners and raised $7,500, which was donated to the womens committee of the Sopacdi farmers cooperative in South Kivu, DRC.We are excited to have surpassed our goal to raise $30,000 for women in coffee farming communities in the Democratic Republic of Congo, said Easson. While a much larger goal than last year, we wanted to set a goal that would allow us to raise more money for the cause. She added: There are eight farmer organizations in the regionSopacdi is just one. And by raising more money, we could help to link the groups together and invest in activities across the region, working together with local, community-based organizations.Runners in Fridays race raised money for the cause, both individually and as teams. The funds will be invested in womens coffee groups in Eastern Congo, South Lake Kivu region. The Coffee Quality Institute (CQI) is the U.S.-based 501c3 that is receiving the funds initially, and has agreed to pass-on the funds to the Congo organizations at no cost. The event is made possible through a network of volunteers as well as many generous sponsors. Platinum Sponsor for JavaJog 2014 included Westrock Coffee Company, which provides global export opportunities and purposeful employment to partners at origin. Equal Exchange, Baratza,

Equator Coffees & Teas and Schluter provided Bronze Level support, and Roast Magazine was the Media Sponsor. A number of product sponsors, including Theo Chocolate, Bonavita, and Espro, provided prizes for the winning runners and top fundraisers.For more information about this years race, visit JavaJog.org, or email [email protected] contributed by Laura Everage, a freelance writer and editor, who served on the organizing committee for JavaJog.


CaffeineCaffeine

The Anywhere, Any timeCoffee Break

An Upscale Crunchy Treat!

www.caffeinecrunch.com/(478)825-3440

Chocolate Covered

Espresso Bea

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twitter.com/SpecialtyCoffee#scaa2014

Join the Conversation.

@daveybeisbol: The sun is super bright in Seattle. #SCAA2014

@mightygood: Fired up. #SCAA2014

@HeyHeyUW: Doing dishes. #SCAA2014 #ENDLESS

@catleah: Super duper pumped & learning a lot. #Coffee culture people are fun, & smart! Great conference! #SCAA2014

Heard @SCAAs

@HookedontheBean: Did I say how Highly #caffeinated I am at #scaa2014 Buzzzzzzzz

@konacoffeeteaco: Were like a kid in a candy store in the exhibit hall of @SpecialtyCoffee

Hashtag Hub#sccaa2014 selfie.

Coffee friends everywhere!!!! #seattle #ninetypluscoffee #specialitycoffee

@costas_of_sweden

Thanks to all the family, friends and mortal enemies who supported me and my team and all the runners in the #JavaJog this morning! 10k and $34,000 and a banana costume to help women coffee farmes in the #Congo! #SCAA2014

Download the SCAA Event App (search SCAA2014 in Apple App or Google

Play stores) to navigate all the exhibitors and

happeningsplus more! Its a complete guide to

the Event in the palm of your hand, and you can

find out where you need to be right now in one

click. Need help with the SCAA Event app? Look

for the App Squad volunteers in blue shirts at

the South Lobby Registration.

Thank YouThe SCAA is proud to present the sponsors of

the 26th Annual SCAA Event! It is the goal of

the SCAA to work closely with our partners to

develop long-term relationships that support and

promote the specialty coffee industry. We would

like to thank this years sponsors for their high

level of dedication. It is with their help that the

SCAA is able to host the worlds largest gathering

of specialty coffee professionals on earth.to Our 2014 SCAA SponsorsStarbucks

Official Host Sponsor

PeruOfficial Portrait

Sponsor

Pacific FoodsWelcome Reception and

Event App SponsorEspresso Supply, Inc.

Official USBC Host

Keurig Green Mountain, Inc.

Platinum Sponsor

Lanyards

Monin

Roasting Workshop

Probat Burns

Roasters Guild Party

Roast Magazine

Pens

Gevalia

Smoothie Station

DaVinci Gourmet

Smoothie Station

Big Train

Technical Services

Espresso Partners

Satellite Caf

Slate Coffee Roasters

Silver Sponsors

Notepads

NJ Douek

Media Room

Nespresso

Cup

Dixie

Gold Sponsors

Satellite Caf

Kalita

Satellite Caf

La Marzocco

Sustainability

BUNN

Bronze SponsorsWater Filtration

Everpure

Attendee Lounge

Nimbus

Medallion SponsorsMembership Lounge

YRC

Coffee BreakSponsors

Decaf Coffee Swiss Water Decaf

Cups Dixie

Cookies Walker Shortbread

Tea Choice Organic Teas

Smoothies DaVinci GourmetBig Train

Water Global Customized Water

Syrups DaVinci Gourmet

Coffee SponsorsKeurig Green MountainStarbucks Coffee CompanyKnutsen

Cupping ExchangeBlendtecBUNNCurtisDixieEspresso PartnersGevaliaGlobal Customized WaterMahlkonig USANJ DouekUrnex

Skill BuildingWorkshop Sponsors

Brewing RoomBlendtecBUNNCurtisFETCOGlobal Customized WaterKeurig Green MountainEspresso PartnersDixieEspresso SupplyGevaliaNJ DouekUrnex

Cupping RoomBlendtecCurtisMahlkonig USAGlobal Customized WaterEspresso PartnersDixie NJ DouekUrnexGevaliaKeffa CoffeeGavia Gourmet CoffeeSwiss Water DecafCape HornMassimo ZanettiTonys Coffee

Espresso RoomBlendtecNuova SimonelliMahlkonig USAGlobal Customized WaterAnodyne Coffee Roasting Paradise Coffee RoastersAugies Coffee HouseSquare One CoffeeHidden House Coffee RoastersThrive Farmers CoffeePortola Coffee LabKlatch CoffeeSpyhouse Coffee Roasting Co.Melody Coffee Roasting Co.Slate Coffee RoastersOlympia Coffee Roasting Co.Temple Coffee RoastersTonys CoffeeEspresso PartnersNJ DouekGevalia DixieUrnex

Roasting BlendtecProbat BurnsUS Roaster CorpThe San Franciscan RoasterTaehwanMahlkonig USAGlobal Customized WaterCurtis Espresso PartnersDixie GevaliaNJ DouekUrnex

Sensory AnalysisBlendtecCurtis Mahlkonig USABUNNGlobal Customized WaterKeurig Green MountainEspresso PartnersDixie NJ DouekGevaliaUrnex

Gold Roasting Workshop & Technical Service

Probat Burns

Roasters Guild Party

Title Sponsor Roast Magazine

Roasters Guild Party UTZ

Espresso Supply

Roaster Partners RGC Coffee

Espresso Supply

Rattleware

Roasters Guild Retreat Probat Burns

Roasters Guild Sponsors

Barista Guild Party

Title Dalla Corte

Thrive Farmers Coffee

Thursday-Night Throwdown

Dalla Corte

Mahlkonig USA

Espresso Parts

Gavia

Pacific Natural Foods Barista Series

BGA Sponsors

USBC Sponsors

Official HostEspresso Supply, Inc

Official Origin Trip Caf Imports

Official Travel DaVinci Gourmet

BGA Caf Sponsors

Official Espresso Machine Nuova Simonelli

Official Grinder Mahlkonig USA

Official Smallwares Rattleware

Blender Vitamix

Official Cleaning Products Urnex/Puro

Silver Thrive Farmers Coffee

Bronze Ghirardelli

Prize Baratza

Trophy Reg Barber Enterprises

Water Filtration Global Customized Water

National VST, Inc.

Website Seamonster Studios

TM

Official Espresso Machine Nuova Simonelli

Official Grinder Mahlkonig USA

Equipment BUNN

Smallwares Rattleware

Espresso Tonys CoffeeThrive Farmers CoffeeVerve Coffee RoastersSpyhouse Coffee Roasting Co

Ritual RoastersPortola Coffee LabForty Weight Coffee RoastersSquare One CoffeeHidden House Coffee Roasters

National Curtis

National BUNN

National Thrive Farmers Coffee

National TruBru

Brewers Cup Sponsors

Coffee Counter Culture

Coffee

Title Bonavita

Equipment BUNN

Grinder Mahlkonig

USA

Trophy Reg Barber

Prize Baratza

Grinder Mahlkonig USA

TM

Trophy Reg Barber

Prize Baratza

TM

Equipment Curtis

Chemex

U.S. Latte Art Sponsors Roasters Choice Sponsors

Title Cafetto

Espresso Machine

Dalla Corte

Porcelain Espresso Parts

Prize UTZ Certified

Title Coffee Gavia

Grinder Mahlkonig USA

US Cup Tasters Sponsors


Meet Indonesias First-ever World Barista Championship Sensory Judge @ Remarkable Indonesia Pavilion

Born and raised in the capital city of Indonesia, Jakarta, Mira Yudhawati has been passionately involved in the coffee industry since 2004. In 2009, Yudhawati successfully became a Certified Q Graderby the Coffee Quality Instituteand a Certified World Coffee Event Judge, which gives her the honor to be one of the sensory judges at the World Barista Championship (WBC). Yudhawati has had the chance to judge barista championships in Bangkok, Singapore, and the Philippines, and will be in Italy this June for the 2014 WBC. She is here at The SCAA Event under the Fellowship Program of the SCAA Symposium. Indonesia is very proud of her accomplishments and involvement in strengthening the coffee industry around the world.According to Yudhawati, Indonesian coffee has many different characteristics. From every region, it has different acidity, body, spice, flavor and aroma. So when you want to taste different types of coffee, Indonesia has it all!With the complexity and variety of coffee, Indonesia continues to be the worlds top coffee producer. In 2013, Indonesia was the third biggest producer, exporting close to 300,000 tons of coffee to the world. In terms of the sustainability of coffee in Indonesia, things have been growing the past several years. Private companies have started to prioritize growing sustainably produced coffee, mostly in Sumatra. Together with the local and central government, Indonesia continues to improve and strengthen the sustainability system in every region.Attendees are invited to stop by the Remarkable Indonesia Pavilion, booth No. 12135. The booth will display impeccable coffees from Sumatra, Java, Sulawesi, Bali and Papua coffee. A cupping session will be held today, April 26 from 5:30 - 7:15 p.m. at the Washington State Convention Center in room No. 219. For more information, please contact: Commercial Attach of Indonesia at [email protected] or Indonesian Trade Promotion Center Los Angeles at [email protected]. Phone 213-387-7041.

located in the registration area.

TheStore.We have the stuff you need to be successful.

The Third Wave of Fair TradeWhile theres a coffee Third Wave, theres also a fair trade Third Wavea revolution, breaking paradigms, turning things upside down. Do you want to surf this new wave? Learn more about the Small Producers Symbol.The Small Producers Symbol (SPP) is the first and only fair trade system in the world created and directed by the small organized producers themselves. This initiative has succeeded in opening its own space, voice and face to conscious consumers, with support from fair trade, caring and sustainable companies and organizations.This seals freshens up fair trade, to focus exclusively on small producersdemocratically and organizedand an alternative market, where there is no law of the strongest, but room for everyone.The SPP promotes quality and tasty, healthy, supportive products. It is guaranteed by independent certification bodies.Visit the SPP booth, No. 12128, to get involved in this great movement, supported by the Organized Small Producers Foundation (FUNDEPPO).


Mira Yudhawati

See Remarkable Indonesia Pavilion, booth No. 12135.


Your Daily

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Continue Your Exploration of the Best Coffee in the World at Host 2015Do you want to get in tune with the state of coffee in Italy? Then dont miss Host 2015, the International Hospitality Exhibition (visit booth No. 18086 while at SCAA in Seattle, to learn more about the event).Host 2015 takes place in the year of Expo Milano 2015 (a worlds fair thats being held in Italy from May 1 to Oct. 31). And during that timeframe, a great deal of attention will focus on coffee. Of course, Host 2015 will be on the leading edge of showcasing the coffee industry, as it takes place just before the close of Expo Milano 2015.As an international benchmark for the coffee world, Host 2015 will be staged at Fieramilano in Rho, Italy from Friday, Oct. 23 to Tuesday, Oct. 27, 2015.

Host 2015 is planning to make the most of its synergies with Expo Milano 2015, where the main theme is food and Feeding the Planet, Energy for Life, and where coffee will be one of the nine cluster themes (clusters will be organized around specific food chains or specific themes of interests).Another important feature of Host 2015 is its partnership with the Specialty Coffee Association of Europe (SCAE). SCAEs presence at Host 2013 saw the participation of hundreds of baristas from all over the world, including longstanding coffee-drinking countries like Italy, Austria, the UK, Switzerland, Germany, France, Belgium and Spain, but also other interesting markets like South Korea, China, Ireland, Qatar, Turkey, Greece, Malaysia and Russia.Host 2013 also featured the World Barista Championship (WBC) AllStars Event (including Pete Licata, Michael Phillips, Gwilym Davies and James Hoffman), organized by World Coffee Events. The WBC AllStars involved demonstrations, performances, challenges and interviews.

Another important feature at Host 2013 was Lo Bevo Caff di Qualit (I Drink Top-Quality Coffee), conducted by coffee expert Andrej Godina and reigning Italian coffee-making champion at the time, finalist in the World Baristas Championship, Francesco Sanapo.Knowing how to recognize top-quality coffee and how to combine it with food were just two of the insightful topics covered in the sessions at Host 2013, and Host 2015 plans to present an even more exciting line-up of speakers and sessions.At Host 2015, the worlds best players in the coffee sector will converge, companies like Kimbo, Moka Sirs, Caf Novell, Caff Vergnano, Covim, Gruppo Cimbali, Nuova Simonelli, Rancilio Group, Sanremo and Wegaall of which will interpret the key industry trends and topics.Hosts expertise in coffee will be further highlighted by complimentary and business-enhancing macro areas at the exhibition, including tea, coffee bars and equipment/machines, and gelato and pastries, to create new business opportunities.For more information on attending, exhibiting or sponsoring, see Host.Fieramilano.it (@host2013 #host2015). To learn more while at SCAA in Seattle, visit booth No. 18086.

Photos by Amanda Wilson


BEST NEW PRODUCT

Ghirardelli Expands Its Frapp LineStop by the Ghirardelli Booth to Try Tasty Beverage Creations and to Win Fun PrizesGhirardelli has expanded its frapp line into two coffee-based flavors, Mocha and White Mocha, as well as a decadent Frozen Hot Cocoa. Each flavor contains premium ingredients, like real Colombian coffee and Ghirardelli cocoa powder. And each version is available in a convenient three-pound counter top canister, as well as bulk cases.The Mocha flavors offer an excellent option for cafes looking to provide a premium real coffee frapp that is both simple and cost effective to make. Both flavors deliver on the decadent flavor consumers expect from the Ghirardelli brand.The Frozen Hot Cocoa is an exceptional product that combines the rich flavor of premium cocoa powder with the creamy, cool taste of an iced blended drink. These new flavors build on Classic White and Double Chocolate, the two base frappe mixes already offered by Ghirardelli.Both flavors provide an excellent foundation for adding fruit or other flavorings to create your own signature beverage. All flavors contain real dairy and will not separate after blending. In addition to Frapp mixes, Ghirardelli has a full line of sauces and chips that can be added to any frapp to create a wide range of drinks.From caramel and chocolate sauces to high quality chocolate chips, Ghirardelli has all the ingredients necessary to create countless decadent drink options.For more information on Ghirardellis products, recipes and latte art videos, check out Ghirardelli.com/foodservice.

Be sure to stop by the Ghirardelli booth, No. 15115, to try tasty beverage creations and to win fun prizes.

When It Comes to Your Coffee Insurance, the Sky Is Rarely the LimitBy Logan Portmann, Rekerdres & Sons InsuranceOver the past year, the coffee industry has seen prices riseand riseand rise. Regardless of the many possible reasons, the upward price trend should prompt coffee traders and logistic managers to review their coffee insurance limits for shipments and storage. Quickdo you know if you have a limit per truck, building, warehouse, vessel or container?At Rekerdres & Sons, we believe the current price volatility is unlikely to settle down any time soon. Accordingly, we have the tools to help track the market to stay within your limits. Then, you can focus more on making margin calls, rather than making insurance calls.Managers should also be aware of the effect of shipment roll. Whether by labor strikes or ship convenience, the net effect of coffee building up, awaiting vessel load, could double your values per shipment or port warehouseand also push you outside your policy limits.It is likely that we are watching the same coffee market screen as many merchants, with an eye on staying ahead of rapid upticks. Quickwhat is the movement limit in the current trading month? If limits really become an issue, we can work together to find alternatives. Remember, when it comes to your coffee insurance, the sky is rarely the limit.Logan Portmann is auditor and account executive at Rekerdres & Sons Insurance Agency in Dallas, Texas, for coffee shippers, call 214-520-2345 or visit Reksons.com.


Check out the ColorFlex EZ Coffee and the D25 NC in the Exhibit HallTake a sample and see just how easy and accurate they measureHunterLab is introducing two new instruments, the ColorFlex EZ Coffee andD25 NC, to the coffee world at this years SCAA Event.The ColorFlex EZ Coffee is designed specifically for use by coffee roasters,

providing accurate color measurement of ground roast coffee, including freeze-dried granules and instant coffee powders. A compact unit, with a footprint smaller than a shoebox, the ColorFlex EZ Coffee is ruggedly built and designed to handle the rigors of a harsh production environment.Both the ColorFlex EZ and the D25 NC have built into their firmware essential coffee-specific color scales, the SCAA Number, the SCAA Roast Classification and the HCCI, or HunterLab Coffee Color Index.While the SCCA Number and Roast Classification data provides industry conforming documentation, the HCCI has been developed by HunterLab, the worlds most experienced color measurement company, to accurately and tightly measure ground roast coffee at the 640 nm wavelength. This has long been known to roasters as the point in the wavelength spectrum where the most change occurs to the ground roast coffee. The HCCI number, with its tighter tolerances, can be utilized to provide greater lot-to-lot and batch-to-batch consistency within a manufacturing process.One has to see the D25 NC in action to fully grasp its unique, revolutionary features. It provides non-contact measurement, among other things, and this means the sensor stays out of harms way and clean. To achieve a more accurate measurement of samples with irregular shape, size hue, one must measure more samples to average out the inaccuracies. The D25 NC achieves this by providing automated rotary measurement, measuring up to five times per second per five second measurement cycle, a minimal measured area of 490 cm2! No other color measurement instrument currently on the market can measure this amount of sample or as rapidly as the D25 NC. As well, the D25 NC is adjustable to accommodate sample dishes ranging from 6 to 12 in diameter.Stop by the HunterLab booth, No. 13144, to see both the ColorFlex EZ Coffee and D25 NC in action. Take a sample and see just how easy and accurate they measure.

Monin Announces New Dulche De Leche Sauce

Monin Gourmet Flavorings, the worlds leading provider of premium syrups and flavoring products, introduces a new flavor to their indulgent sauce line upDulce de Leche.Monin Dulce de Leche Sauce is the perfect creamy, dairy-rich caramel flavor for crafting specialty coffee beverages, and it can also be used as a decadent garnish.Why this flavor?

Research shows that Latin American and other global influences are driving the hottest flavor trends and influencing preferences in the United States.Additionally, a Monin-proprietary national online survey and taste tests prove that there is a high consumer intent to order this Monin flavor in chain restaurants and coffeehouses.New Dulce de Leche Sauce is made with the finest ingredients and natural flavors. Along with Monin Dark Chocolate, Caramel, White Chocolate and Sugar Free Dark Chocolate, Dulce de Leche Sauce is Kosher and Gluten Free. All sauces are available in a 64 oz. bottle or 12 oz. squeeze bottle. Monin offers over 200 specialty syrup, sauce, pure and smoothie products designed to add flavor and profit to specialty beverages.Founded in 1912 in Bourges, France and family-owned for three generations, Monin is the premier provider of flavoring products for creating specialty beverages. With manufacturing facilities in three continents and distribution to more than 100 countries, Monin is recognized as the global flavor leader.For more information on any Monin product, call 800-966-5225 or visit Monin.com for hundreds or flavorful recipes. Visit SCAA booth No. 12101.

Meet the Hawaiians, Savor Their CoffeeMeet Hawaiian coffee growers, a native Hawaiian chief roaster, and listen to the sweet sounds of Hawaiian music by famed musician Wailau, all representing Kaù Coffee Mill from the Big Island of Hawaiìs remote Kaù District.Meet Kalikoweo Keolanui, who will share her manaò (knowledge) on roasting Kaù Coffee grown on the slopes of Mauna Loa Volcano.Talk story with Bull and Jamie Kailiawa, who have ranked among the top in Coffee of the Year competitions, for their handpicked Kaù Coffee beans grown in upland Moaùla of Kaù. Meet Kea Keolanui from award-winning Rainbow Falls Hilo Coffee Farm. She will invite you to come to Hawaiì to visit coffee lands. Listen to Wailau, who tours with Hawaiian music in Japan, the mainland and throughout Hawaiì. Witness hula by Jamie Kailiawa.

Learn about many community projects of Kaù Coffee Mill, Edmund C. Olson and his Edmund C. Olson Trust. They include a hydroelectric plant to fire up the coffee mill and adjacent macadamia operations and to provide additional water for native gardens, with a companion effort to bring back a centurys old water system for improved irrigation for diversified farming.Taste the brew and see Kaù Coffee Mills new products, including Kaù Coffee Singles for Keurig coffee brewers, plus a full line of specialty roasts. Meet founder Edmund C. Olson and farmer Sammy Stanbro and managers John Cross and Louis Daniele. See Julia Neal and Kea Keolanui for coffee origin tour arrangements to the Big Island.Visit Kaù Coffee Mill booth No. 6041 and visit KauCoffeeMill.com.

Visit Monin at booth No. 12101.


For samples or information on using the Made with Ghirardelli logo, call 1.800.877.9338 or visit www.ghirardelli.com/foodservice

the specialty coffee association of america's (scaa) event newspaper, the morning cup - issue no. 3,...

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