THE SOUTH SPARKSWorlds fastest news paper

VISION AND MISSION

Vision: To become the no one news paper

in english in TAMIL NADU by delivering the truth, quality, business news to delivered our customers with 100% of your satisfaction.

Mission: We delivered our most updated

news paper in rural and urban areas providing with all information in and around the world with your higher satisfaction .

BUSINESS PLACES We want to operate whole india but now we concentrated

only in TAMILNADU. Our business places are started with twelve major cities are

following: 1Chennai 2Coimbatore 3Madurai 4Tiruchirappalli 5Salem 6Tirunelveli 7Tirupur 8Erode 9Vellore 10Thoothukudi 11Dindigul[1]

12 NAGAPPATTINAM

SEGMENTATION

A segmentation strategy based on life stage demographics has its

advantages. The segments are intuitive and easy to understand and

communicate. Advertisers use similar metrics in their decision-making.

Also, Cohen said, life stage segmentation “can still be insightful for the

needs-based approach to innovation.”

A consumer’s age, the presence of children living at home, and their

income are key indicators of how consumers spend their time and money.

Grouped into life stages, these segments of the population behave

similarly.

so we segment our consumers by our additionals. Now we look up daily

additionals in our news paper.

SEGMENTATION

MONDAY - WE PROVIDE SOME POLITICAL NEWSES AND SOME OTHER GOVERNMENT FINANCIAL NEWSES AND SOME OTHER CRIME STORIES.

TUESDAY - WE PROVIDE SOME EDUCATION NEWS TO YOUNG STERS

WEDNESDAY – WE PROVIDE SOME KITCHEN STRATEGIES TO HOME MAKERS.

THURSDAY - WE PROVIDE SOME TELEVISON NEWS AND SHOPPING NEWS IN AND AROUND THE CITY

SEGMENTATION

FRIDAY – WE DELIVERED SPIRITUAL NEWS TO OUR CUSTOMERS.

SATURDAY- CHILDRENS STORIES AND SOME

OTHER MIND GAMES TO CHILDREN. SUNDAY – WE PROVIDE INVESMENT

IDEAS AND SOME SPIRTUAL NEWSES AND SOME EMPLOYMENT ADDVERTISEMENTS TO DELIVERED CUSTOMERS.

POSITIONINGNewspaper KiosksNewspaper businesses can establish kiosks in well-traveled areas like shopping malls, post offices or train stations as a marketing strategy. Kiosks can sell current copies of the newspaper, but also provide customer services, such as subscription renewals, address changes and classified ad sales. Marketing tactic can include selling branded goods including canvas bags, hats or coffee cups emblazoned with the newspaper logo.

Social NetworkingNewspapers can use social networking to market the energy of the newsroom by creating accounts for individual reporters, photographers and editors to post story developments before the story appears in the newspaper, according to the International Newsmedia Marketing Association. Readers may become interested in not only the story and news content, but also their newfound ability to peek into the mysterious world of newspaper newsrooms to learn more about how stories are researched and handled before reaching the public. Allowing readers to post comments and questions for your newsroom employees to respond to, boosts interactivity and creates relationships between the public and your newspaper.

Real Readers“Ways to Market Your Newspaper” recommends using real readers for in-house newspaper ads marketing the ways local residents use their trusted newspaper. For example, a real estate agent could be featured alongside a description of how her recent newspaper ad helped her close additional sales last month. Or, a father could be featured with his children alongside a description of how the newspaper’s event calendar helps him locate fun activities to enjoy with his family. This marketing strategy has the appeal of being real and readers may even develop the habit of examining new ads to identify familiar faces.

Contests and FreebiesPairing contests with free copies of the newspaper is another useful marketing idea. Solicit current advertisers to sponsor contests for readers, providing ample recognition of their efforts in materials related to the contest, including contest guidelines printed in the newspaper and their logos featured on the contest webpage of your company site. Boost readership by soliciting essay submissions--for example, true courtship stories around Valentine’s Day or scary story submissions near Halloween--and then publishing the stories on random days to encourage people to buy newspapers. Winners can receive free subscriptions for a certain period of time.

Go OutsideNewspapers can market themselves by stepping outside the business world and extending a goodwill gesture to the community, with effects that resonate back to the office. For example, Kim Gordon, writing for Entrepreneur.com in an article entitled, “Fresh Ideas for Innovative Marketing,” recommends purchasing the naming rights of a community hiking trail. Other ideas might include sponsoring a park bench, local beach break or scenic viewpoint. Periodically publish a newspaper story about your “adopted” location, such as its history or ecological challenges.

SOME OTHER STRATEGY

We will give our news paper to our customers is Rs 2.00 .

We also conduct some competition in schools and giving prices to that students.

We also give some discount coupons and some other free items to our customer.

We also conduct trade fare and exhibition its helped to increase our market share.

CONCLUSION

We are providing all news to our customers with high quality and low price.

We are delivered our news paper not to maximize our wealth our main aim is maximize our consumers knowledge.