the soft grid 2014 opening remarks

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Now in its third year, The Soft Grid: Data, Analytics and Software-Defined Utility provides a two-day forum to understand the software layers of the grid modernization and how consumer evolution trends will shape the electric utility industry in the years to come. Greentech Media Co-Founder and President, Rick Thompson, sets the stage for the event's series of presentations and panels.

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Page 1: The Soft Grid 2014 Opening Remarks
Page 2: The Soft Grid 2014 Opening Remarks

• ~240 attendees from all segments of the market, representing vendors, utilities, regulators and more

• Over 40 hand-picked speakers from the newest startups to the industry’s bellweathers

• Sessions curated specific to the industry’s most pressing topics of the ‘soft grid’

• Special presentations from OPOWER and Nest

• Afternoon Keynote from Elisabeth Brinton, PG&E’s VP of Corporate Strategy

Page 3: The Soft Grid 2014 Opening Remarks

Host Utility

Silver Sponsors

Supporting Organizations

Gold Sponsors

Supporting Utilities

Platinum Sponsor

Page 4: The Soft Grid 2014 Opening Remarks
Page 5: The Soft Grid 2014 Opening Remarks

2013 2014 2015 2016 2017 2018 2019$0

$200,000,000

$400,000,000

$600,000,000

$800,000,000

$1,000,000,000

$1,200,000,000

Base Case High Case

Page 6: The Soft Grid 2014 Opening Remarks

2013 2014 2015 2016 2017 2018 2019 2020$0

$100,000,000

$200,000,000

$300,000,000

$400,000,000

$500,000,000

$600,000,000

$700,000,000

Consumer Analytics Grid Analytics

Enterprise Analytics Energy Portfolio Planning Analytics

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Page 7: The Soft Grid 2014 Opening Remarks

The Grid Edge Executive Council

Page 8: The Soft Grid 2014 Opening Remarks

Upcoming from Greentech Media & GTM Research

• Next-Generation Utility: Grid Edge Executive Council Mtg., Dec. 11

• New Research: DERMS, Advanced DR, Intelligent Storage Mgmt.

• 2015 Grid Executive Council Calendar

• Expanded news coverage and online marketing opportunities

• New mobile web experience from GTM

• Grid Edge Live 2015: June, San Diego