the social website

The Social WebsiteSeth Giammanco, Minds on Design Lab@mindsondesign

Debra Askanase, FirstGiving@askdebra

About the presenters

Community Engagement Manager, FirstGivingBlogger: www.communityorganizer20.comTwitter: @askdebra

Almost 20 years of experience in nonprofit work, 2 years as a social media consultant

Principal - Technology, Minds On Design LabWebsite: mod-lab.comTwitter: @mindsondesign

Over 10 years of experience in strategy and development of web technology

http://www.communityorganizer20.com/

http://www.communityorganizer20.com/

We’ll Explore TogetherSocial Media

• Definition• Properties• Segments

The Social Website• Goals of social media + website integration• Categories of Integration• Resources

Putting It All Together: • Scenarios and website integration exercise

The Social WebsiteThe Discovery Process

Goals(Why)

Implementation(What)

Resources(How)

Defining Social Media

Social Media is the democratization of information, transforming people from content readers into publishers.

It is the shift from a broadcast mechanism, one-to-many, to a many-to-many model, rooted in conversations between authors, people, and peers.

http://www.briansolis.com/2010/01/defining-social-media-the-saga-continues/

Defining Social Media

Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.*

*wikipedia, of course

http://en.wikipedia.org/wiki/Social_media

What is Social Media?

Properties:

• Reach• Accessibility• Usability• Recency• Impermanence/Permanence

Reviews and Opinions

Entertainement

Multimedia

Collaboration

Communication

Think about goals

Five Primary Goals

• Build followers in social media spaces• Create on-site engagement• Develop a sense of community• Raise funds• Call to action

Think about implementation

Six Categories

• Show

• Share

• Interact

• Co-Create

• Authenticate

• “Open Source”

ExamplesCategories Examples

Show Recent Tweets, Likes, comments

Share Like & Tweet Button, E-Card, Fwd to Friend

Interact FB Live Stream, Hashtag (Tweet Chat), Comments

Co-Create Shared Content: Mapping, Mosaic, Wiki, Links, Games

Authenticate FB Login, Twitter OAuth

“Open Source” API

Social WebsitesReviewing Examples Using Goals & Implementation Categories

http://liveunited.org

United Way

http://diabeteshandsfoundation.org/Diabetes_Hands_Foundation/Diabetes_Hands_Foundation.html

Diabetes Hands Foundation

Epic Change: To Mama With Love

http://www.tomamawithlove.org/

Follow the Leader: Get HandsOn #2

http://community.handsonnetwork.org/

Think about resources

Resource Intensity

ShareShow Interact

Co-CreateAuthentication“Open Source”

Level I Level II Level III•Tweet/Like Buttons•Facebook Activity Widget

•Comments•Geo Mapped Content

•Facebook Login•API

Social WebsitesCollaborative Review

http://whyshouldigive.org/

Why Should I Give: American Red Cross

Tweetsgiving 2010: Epic Change

http://epicthanks.org/

Epic Thanks: Tweetsgiving 2010

http://epicthanks.org/

America’s Sunday Supper: HandsOn Network

http://www.livestream.com/handsonmlk

Healthcare Stories: MomsRising.org

http://www.momsrising.org/blog/stories-map/?topic=healthcare

Digital Death: Keep a Child Alive

http://buylife.org/

Community: Foursquare: Brooklyn Museum

http://www.brooklynmuseum.org/community/foursquare/

API: Brooklyn Museum

http://www.brooklynmuseum.org/opencollection/api/

Discovery AppliedBreakout Session

Goal: Build FollowersCategories Examples

Show

Share

Interact

Co-Create

Authenticate

“Open Source”

Report Backs

Get Social – tell us about your website

Thank You!http://getsocial.mod-lab.com

Seth Giammanco, Minds on Design Lab@[email protected]

Debra Askanase, FirstGiving@askdebra

[email protected]