SOCIAL MEDIA OPTIMIZATION

IN FIFA WORLD CUPWITH

GROWTH OF SOCIAL MEDIA IN WORLD

CUPS SO FAR World cup 2002: Social media had existence next to nil.

World cup 2006: Facebook came to fame with college and high-school students.

World cup 2010: The things never remain same. This cup marked the era of enormous rise in social media activities with tweets, online viewing on social media along with facebook and other web sites.

TOTAL TUNE IN OR LOG IN

About 74.2% of viewers will be on Social media while watching the matches.

43.4% are expected to post the updates on facebook;

34.1% may tweet about the beautiful game; 13% are expected to blog about the world cup.

47.3% may post about their favorite player/team

42.1% may post good ads 38.5% shall post about opposing team/

player’s performance

WHAT WOULD THE POSTS BE?

55.8% would support a brand; 53.7% would share ads with friends and

family; 31.7% would post to just show their

superior knowledge of the cup

WHY WOULD THEY POST?

Facebook : 65% Twitter : 17.6% Instagram : 6.1% Pintrest : 5% Vine : 2.9%

WHICH SOCIAL NETWORKS WOULD BE

PREFERRED

Nike with its “Winner stays” and “Risk everything” campaign has put aside the official FIFA sponsor adidas!

Nike ads have got more than 70 million youtube hits, 35 million Facebook page likes and 1.8 million twitter followers.

On the contradictory, Adidas has only got 17 million Facebook likes and 1 million Twitter

NIKE CAPITALIZES THE OPPORTUNITY

Pepsi has started its online worldcup campaign in about 130 countries, they are also said to have large content in the form of digital media, television and short films.

Coke shall not have an unchallenged world cup this time on Social media.

PEPSI SHALL NOT EVEN STAY QUIET

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