The Social Sale:

six successful

takeaways from 2013

#1 Hashtags Work

Participating in Twitter discussions during conferences (#HIMSS13, #AHIMACon13) or tweet chats (#HITchicks, #homehealthchat) draws our brands into new dialogues and exposes them to new and influential followers.

#2 Timely & Creative Content Works

Content that is creative and timely - especially photos and infographics - tends to be socially shared more quickly by more people.

#3 Don’t Neglect LinkedIn

This B2B social network continues to be a top platform when it comes to quality engagement and the social selling cycle.

#4 Social is More Important than Ever to the Sales Cycle

Social networking is now vital to sales and marketing initiatives. We’ve seen consistent spikes in social visits and conversions around coordinated social and traditional marketing campaigns.

#5 Quality, Timely Content is Key to Earned Media

Keeping up with healthcare trends via social is half the battle in creating newsworthy content.

#6 Strong Partnerships are a Must for Social Sharing

Customers, business partners, media partners, etc., have become essential to helping spread the word about our tweet chats, new reports, blogs and white papers.

Questions? Comments?

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