THE SOCIAL REVOLUTION

How technology transforms the way individuals and organizations relate

BENEATH THE SURFACESOCIAL MEDIA

A NEW MODEL OF COMMUNICATIONDISRUPTION

ONE-TO-MANYBROADCAST

MANY-TO-ONEINTERACTIVE

MANY-TO-MANYCOMMUNITY

CONSUMERS TO CO-CREATORSNEW ROLES

PEER-TO-PEERTRUST

CONTROL TO COLLABORATENEW RELATIONSHIPS

PUSH-TO-PULLBRANDS

BRAND

PERSUASIONBROADCAST

BRAND

CONTRIBUTIONSOCIAL

BRAND

SOCIAL SYSTEMSBRAND GRAVITY