1. Copyright 2014 Real Estate Dynamics. All rights reserved

2. Copyright 2014 Real Estate Dynamics. All rights reserved 2 3. Only48%#WhoDoYouTrust? Edelmen Trust Barometer 2013www.edelman.com3of people trust business Copyright 2014 Real Estate Dynamics. All rights reserved 4. 451% of people believe POSITIVE information about acompany after hearing it 1 or 2 times.57% of people believe NEGATIVE information about acompany after hearing it 1 or 2 times.#WhoDoYouTrust? Copyright 2014 Real Estate Dynamics. All rights reservedWHEN TRUSTEDWHEN DISTRUSTEDEdelmen Trust Barometer 2013www.edelman.com 5. Image of Professions Survey 2014The bottom 6 rankings:#25: State MPs#26: Federal MPs#27: Union Leaders#28: Real Estate Agents#29: Advertising People#30 Car SalesmenImage of Professions Survey 2014www.roymorgan.com Copyright 2014 Real Estate Dynamics. All rights reserved 5 6. 6Property Management Mystery Shop2013by Real Estate DynamicsWhat did we measure?1. Knowledge of Best Practice and Compliance2. Customer Service3. Fees & Charges4. Willingness to HELP people5. What do you do differently to any other Agency?#measuringup Copyright 2014 Real Estate Dynamics. All rights reserved 7. 7Property Management Mystery Shop 2013by Real Estate Dynamics 6.5% asked basic qualifying questions (ie: Where did you hear aboutus? Why are you changing Property Managers?) 86.5% agreed to cut their commission 100% said they had an Agency Prospectus to send, but only 67% sentone#measuringup Copyright 2014 Real Estate Dynamics. All rights reserved 8. 8Property Management Mystery Shop 2013by Real Estate Dynamics Only 1 Agency followed up on the initial enquiry Only 1 Agency asked for a phone number#measuringup Copyright 2014 Real Estate Dynamics. All rights reserved 9. 9Family&Friends#WhoDoYouTrust Copyright 2014 Real Estate Dynamics. All rights reserved 10. 10Customers today in every business want toknow more than they did before Social Mediacame along. You can't just preach to the themanymore. You have to engage them, be social,so they can build that trust with you. Thesame way we do with our family and friends.Joel Yashinsky, CMO, McDonalds Canada Copyright 2014 Real Estate Dynamics. All rights reserved 11. Attributes of The Social Property ManagerBe a Friend Copyright 2014 Real Estate Dynamics. All rights reserved 11 12. Copyright 2014 Real Estate Dynamics. All rights reserved 12 13. 13@hiltonsuggests Copyright 2014 Real Estate Dynamics. All rights reserved 14. Copyright 2014 Real Estate Dynamics. All rights reserved 14 15. Attributes of The Social Property ManagerEmbrace Transparency Copyright 2014 Real Estate Dynamics. All rights reserved 15 16. Copyright 2014 Real Estate Dynamics. All rights reserved 16 17. Copyright 2014 Real Estate Dynamics. All rights reserved 17 18. 18 19. Attributes of The Social Property ManagerBe Human Copyright 2014 Real Estate Dynamics. All rights reserved 19 20. Attributes of The Social Property ManagerBe a FriendEmbrace TransparencyBe Human Copyright 2014 Real Estate Dynamics. All rights reserved 20 21. Image of Professions Survey 2014The top 6 rankings:#1: Nurses#2: Pharmacists#3: Doctors#4: High Court Judges#5: Dentists#6: School TeachersImage of Professions Survey 2014www.roymorgan.com Copyright 2014 Real Estate Dynamics. All rights reserved 21 22. Marketing is hard too!Our personal and professional worlds haveconverged Copyright 2014 Real Estate Dynamics. All rights reserved 22 23. Copyright 2014 Real Estate Dynamics. All rights reserved 23 24. Copyright 2014 Real Estate Dynamics. All rights reserved 24 25. You dont have to be better atmarketing than other PropertyManagement companies. You have to be more interestingto me than my own wife Copyright 2014 Real Estate Dynamics. All rights reserved 25 26. Copyright 2014 Real Estate Dynamics. All rights reserved 26 27. Copyright 2014 Real Estate Dynamics. All rights reserved 27 28. Copyright 2014 Real Estate Dynamics. All rights reserved 28