The Social Inbox Kenya

Download The Social Inbox Kenya

Post on 17-May-2015

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The Social Inbox presentation covers social media and email marketing and how they can be used to complement each other, instead of compete. This version of the original presentation includes statistics and context that's relevant to Kenya.

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<ul><li> 1. Website www.everlytic.co.ke@lombees |@everlytic |WiFi U/name:iHub 1 &amp;2 Pass: ihubnairobi#SocialInboxKEAddress Comworld Business Centre, Alfaways Centre 1st Floor, Opp Yaya Centre, Off Ring@TwitterAds | Confidential1</li></ul> <p> 2. www.everlytic.co.keThe social inbox: Commercial email in a multi-channel environmentwww.everlytic.co.ke | @everlytic | #SocialInboxKE 3. www.everlytic.co.ke | @everlytic | #SocialInboxKE 4. www.everlytic.co.kewww.everlytic.co.ke | @everlytic | #SocialInboxKE 5. www.everlytic.co.keHas social media fundamentally changed the way we communicate?www.everlytic.co.ke | @everlytic | #SocialInboxKE 6. www.everlytic.co.kewww.everlytic.co.ke | @everlytic | #SocialInboxKE 7. Internet Usage for Kenya16M+The number of Kenyans going online on a daily basisInternet Users Source: CCK, iHub Research, July 201341.6% Internet PenetrationThe portion of the Kenyan population that have access to the internet Source: CCK, iHub Research, July 20131.8M+ Facebook UsersKenya ranks 7th in Africa for Facebook usage. @TwitterAds | Confidential7Source: SocialBakers 8. @TwitterAds | Confidential8 9. Successful social marketing www.everlytic.co.ke Lay down the groundwork Get content shared from peer topeer. Refer a Friend Social Sweepstakes Flash Deal Find the right tools www.everlytic.co.ke | @everlytic | #SocialInboxKE 10. www.everlytic.co.kewww.everlytic.co.ke | @everlytic | #SocialInboxKE 11. www.everlytic.co.keWhats the first thing you do when going online? 70.00% 60.00% 50.00% 40.00% 30.00% 20.00% 10.00%0.00% EmailFacebookNewswww.everlytic.co.ke | @everlytic | #SocialInboxKEOther Social NetworkSearch EngineTwitter 12. www.everlytic.co.ke93%Use email to share information online56%Share information via Facebook40%Share information via SMSwww.everlytic.co.ke | @everlytic | #SocialInboxKE 13. www.everlytic.co.keSocial needs Emailwww.everlytic.co.ke | @everlytic | #SocialInboxKE 14. www.everlytic.co.keLet your digital paperboy hail in unison with your other broadcasters www.everlytic.co.ke | @everlytic | #SocialInboxKE 15. www.everlytic.co.keEmail + Social = Digital Kung Fuwww.everlytic.co.ke | @everlytic | #SocialInboxKE 16. www.everlytic.co.keImplement a social strategy in your email campaignswww.everlytic.co.ke | @everlytic | #SocialInboxKE 17. www.everlytic.co.kewww.everlytic.co.ke | @everlytic | #SocialInboxKE 18. www.everlytic.co.kewww.everlytic.co.ke | @everlytic | #SocialInboxKE 19. Fan to Customer modelwww.everlytic.co.ke | @everlytic | #SocialInboxKEwww.everlytic.co.ke 20. www.everlytic.co.kewww.everlytic.co.ke | @everlytic | #SocialInboxKE 21. www.everlytic.co.keNow lets see in it action!www.everlytic.co.ke | @everlytic | #SocialInboxKE 22. Email and Mobile: Match made for ROIwww.everlytic.co.ke | @everlytic | #SocialInboxKEwww.everlytic.co.ke 23. Mobile stats in Africa.www.everlytic.co.ke | @everlytic | #SocialInboxKEwww.everlytic.co.ke 24. Mobile users will do everything desktop users will do, provided its presented in a usable waywww.everlytic.co.ke | @everlytic | #SocialInboxKEwww.everlytic.co.ke 25. www.everlytic.co.ke | @everlytic | #SocialInboxKE 26. www.everlytic.co.kehttp://www.ihub.co.ke/blog/wp-content/uploads/2013/07/Mobile-use-infographic-edited1.pngwww.everlytic.co.ke | @everlytic | #SocialInboxKE 27. www.everlytic.co.keThe One-two punch effectwww.everlytic.co.ke | @everlytic | #SocialInboxKE 28. www.everlytic.co.keShort, time sensitive communicationswww.everlytic.co.ke | @everlytic | #SocialInboxKE 29. www.everlytic.co.ke90% of SMS Text Messages Are Read Within Minutes of Delivery.www.everlytic.co.ke | @everlytic | #SocialInboxKE 30. http://www.cellit.com/wp-content/themes/hyperion_bg/style/pdf/kfc_case_study.pdwww.everlytic.co.ke | @everlytic | #SocialInboxKE 31. www.everlytic.co.ke Social Media is an excellent magnet and amplifier for email. Let them compliment rather than compete. Leverage social channels to enhance list building efforts SMS has excellent open rate. Use it! Mobile is time sensitive, but effectivewww.everlytic.co.ke | @everlytic | #SocialInboxKE 32. www.everlytic.co.ke#Questions / #Comments / #ThatWasAwesome / #SeriouslyThatWasPrettyDarnAmazing / #CouldntKeepMyEyesOpen / #SomeoneTellwww.everlytic.co.ke | @everlytic | #SocialInboxKE</p>