the social inbox

Download The Social Inbox

Post on 17-May-2015

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The Social Inbox presentation covers social media and email marketing and how they can be used to complement each other, instead of compete.

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  • 1. The social inbox: Commercial email in a multi-channel environment @Everlytic @WarrenJHB #SocialInboxJHB

2. www.everlytic.co.za | @everlytic |#SocialInboxJHB 3. www.everlytic.co.za | @everlytic | #SocialInboxJHB 4. Has social media fundamentally changed the way we communicate?www.everlytic.co.za | @everlytic | #SocialInboxJHB 5. www.everlytic.co.za | @everlytic | #SocialInboxJHB 6. www.everlytic.co.za | @everlytic | #SocialInboxJHB 7. www.everlytic.co.za | @everlytic | #SocialInboxJHB 8. Whats the first thing you do when going online? 70.00% 60.00% 50.00% 40.00% 30.00% 20.00% 10.00%0.00% EmailFacebookNewswww.everlytic.co.za | @everlytic | #SocialInboxJHBOther Social NetworkSearch EngineTwitter 9. 93%Use email to share information online56%Share information via Facebook40%Share information via SMSwww.everlytic.co.za | @everlytic | #SocialInboxJHB 10. Social needs Emailwww.everlytic.co.za | @everlytic | #SocialInboxJHB 11. Email + Social = Digital Kung Fuwww.everlytic.co.za | @everlytic | #SocialInboxJHB 12. Implement a social strategy in your email campaignswww.everlytic.co.za | @everlytic | #SocialInboxJHB 13. www.everlytic.co.za | @everlytic | #SocialInboxJHB 14. www.everlytic.co.za | @everlytic | #SocialInboxJHB 15. www.everlytic.co.za | @everlytic | #SocialInboxJHB 16. Fan to Customer modelwww.everlytic.co.za | @everlytic | #SocialInboxJHB 17. Now lets see in it action!www.everlytic.co.za | @everlytic | #SocialInboxJHB 18. Email and Mobile: Match made for ROIwww.everlytic.co.za | @everlytic | #SocialInboxJHBwww.everlytic.co.za 19. Mobile stats in Africa.www.everlytic.co.za | @everlytic | #SocialInboxJHB 20. Mobile users will do everything desktop users will do, provided its presented in a usable waywww.everlytic.co.za | @everlytic | #SocialInboxJHB 21. http://devicelab.co.za/mobile-statistics.phpwww.everlytic.co.za | @everlytic | #SocialInboxJHB 22. www.everlytic.co.za | @everlytic | #SocialInboxJHB 23. 90% of SMS Text Messages Are Read Within Minutes of Delivery.www.everlytic.co.za | @everlytic | #SocialInboxJHB 24. Short, time sensitive communicationswww.everlytic.co.za | @everlytic | #SocialInboxJHB 25. The One-two punch effectwww.everlytic.co.za | @everlytic | #SocialInboxJHB 26. http://www.cellit.com/wp-content/themes/hyperion_bg/style/pdf/kfc_case_study.pdwww.everlytic.co.za | @everlytic | #SocialInboxJHB 27. Social Media is an excellent magnet and amplifier for email. Let them compliment rather than compete. Leverage social channels to enhance list building efforts SMS has excellent open rate. Use it! Mobile is time sensitive, but effectivewww.everlytic.co.za | @everlytic | #SocialInboxJHB 28. Questionswww.everlytic.co.za | @everlytic | #SocialInboxJHB