the soap shoppe branding manual

36
The Oregon, IL Corporate Brand Identity Manual

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Tis an assignment

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  • The

    Oregon, IL

    Corporate Brand Identity Manual

  • Forward

    This book was created as an assignment for Visual Com-munication Design 3. The owners of The Soap Shoppe of Oregon, IL is not truly associated with this project, nor were they informed that their company was the one was chosen for this assignment. All thats within this booklet is of the designers own design for educational and portfolio use only.

    This book is the detailed description of the symbol that was chosen by the designer to be associated with The Soap Shoppe of Oregon, IL. Please follow the rules within this book. Those who fail to follow the outlined design may be subjected to repercussions. These include, but is not limited to, a herd of geese being sent to your house, a baby dragon left in your care, and blue garden gnomes being left on the front step of your door every morning until the damage is fixed.

    Please enjoy and have fun.

  • MissionStatement

    From the Owner of the Soap Shoppe:The Oregon Soap Shoppe is located in Oregon, IL and

    Our shop carries over 200 varieties of fragrent handmade soaps, soaks, scrubs, unguents, and lip balms. Our soapmak-er has over 20 years experience in handcrafting soap. This experice manifests itself within the high quality handmade soap this is sold in the Oregon Soap Shoppe. We are located within a few hours of Chicago, IL.

    Our location is a great place f or anyone to stop in and learn more about the trade. Throughout history soapmaking has been a honored art form. Its relevance in American his-tory makes a trip to our shop an educational day for young and old alike. In addition to handmade soaps, we also have many great gifts and we offer free wrapping with the pur-chase of one!

    We make soap for every body

  • 111

    3

    5

    7

    9

    11

    13

    15

    17

    Table of Contents

    Logo

    Application

    Usage

    Stationary

    Misusage

    Envelopes

    Colors

    Uniforms

    Typography

    Vehicles

  • 21

    29

    21

    23

    25

    Promotion

    Acknowledgements

    Packaging

    Emperas

    Advertisements

  • The

    Oregon, IL

    1

    Logo

    The Soap Shoppe of Oregon, Illinois is a small store who pride themselves on making quality handcrafted soap, which can be used on the body, hair, and face. Theyve a variety of scents and specifically targeted soaps, such as soap that helps clear complexions. What is at-tempted through this new logo is to keep true to their old one, which had a sort of rustic look, giving it a homemade type of feel. The company also has class and using an elegant typeface shows that more than a simple illustration could.

  • 2

  • The

    Oregon, IL

    The

    Oregon, IL

    3

    By using this logo, the following are the allowed terms of usage. Please abide by these rules, for they are set to maintain and provide the greatest quality image and representation of The Soap Shoppe, located in Oregon, IL.

    Usage

    Primary LogoShoppe Blue C100 M91 Y15 K2Bubble Pink C36 M62 Y11 K3

    Primary Logo ReversedShoppe Blue C100 M91 Y15 K2Bubble Pink C36 M62 Y11 K3

    Secondary Logo, No LocationShoppe Blue C100 M91 Y15 K2Bubble Pink C36 M62 Y11 K3

  • The

    Oregon, IL

    The

    Oregon, IL

    The

    Oregon, IL

    The

    Oregon, IL

    The

    Oregon, IL

    The

    Oregon, IL

    4

    Secondary Logo, No IllustrationShoppe Blue C100 M91 Y15 K2Bubble Pink C36 M62 Y11 K3

    Primary Logo Color VariationSoap Red C7, M98, Y44, K33

    Tan Bar C0, M8, Y33, K10

    Secondary Logo Black, No Il-lustration

    Rich Black C40 M40 Y0 K100

    Primary Logo BlackRich Black C40 M40 Y0 K100

    Illustration Flushed LeftShoppe Blue C100 M91 Y15 K2Bubble Pink C36 M62 Y11 K3

    Primary Logo Black ReversedRich Black C40 M40 Y0 K100

  • The

    Oregon, IL

    The

    5

    By using this logo, it is agreed that the following is never done. This is due to the fact that the integrity of the design must be kept in tacked. Misusage of the logo is subjected to but not limited to the following. Please Ask if there be any other questions on the misusages of the logo or branding.

    Misusage

    Dont: Change the angle of the text within the illustration.

    Dont: Close the illustration and/or rid it of the text. This leaves it too open and empty. Always have something within the illustra-tion.

    Dont: Rearrange the text except with the approved usage.

  • The

    Oregon, IL

    The

    Oregon, IL

    The

    Oregon, IL

    The

    Oregon, IL

    6

    Dont: Move the illustration outside the allowed placements. It becomes too busy and difficult to read.

    Dont: Change the colors of the text except the ones that are al-ready varied. Also keep the dark colors dark and the light ones light.

    Dont: Move the text out of the illustration. This creates a sense of disconnection.

    Keep the logo proportionate both vertically and horizontally. This prevents distortion.

  • 7To keep the logo and representation of the of the company the same, the following colors are to be used. There are also a set of alternative colors that may be used should the need arise. Please do not stray from these colors. If there are any other questions on colors, consult the color wheel.

    Colors

    Primary

    Shoppe Blue:C100, M91, Y15, K2

    Shoppe Blue Web:R51, B153, G51

    Bubble Pink:C36, M62, Y11, K3

    Bubble Pink Web:R153, B153, G102

  • 8Alternatives

    Pantone 7420C7, M98, Y44, K33

    Rich Black:C40, M40, Y0, K100

    Pantone 7444C28, M20, Y0, K0

    Pantone 7540C40, M30, Y22, K60

    Pantone 7502C0, M8, Y33, K10

  • 9Typography

    The following text is the approved usage of font families. The elegance of Zapfino Lino-type One and the rustic look of Blackadder IM are to be used for logos and headings. For sta-tionary and body text, serif font should be used. This gives the letter a formal look. Footlight MT Light, Georgia, and Times New Roman are the approved fonts for this purpose.

    Body Text:GeorgiaRegular -Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0

    Italic -Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0

  • 10

    Bold -Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0

    Footlight MT LightRegular -Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0

    Italic -Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0

    Bold -Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0

    Times New RomanRegular -Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0

    Italic -Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0

    Bold -Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0

  • The

    Oregon, IL

    The Soap Shoppe91c Daysville RoadOregon, IL 61061(866) [email protected]

    5 March 2012

    To whom it may concern:

    Sincerely,

    Lynnel CamlingStore Owner

    Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum cursus facilisis ligula, at pretium erat pretium in. Mauris purus massa, tempor quis convallis id, sodales ac sem. Vestibulum pretium mattis aliquet. Pellentesque sit amet quam nisl. Ut nec eros tellus, eget fringilla sem. Etiam vehicula elit ut est congue nec tincidunt nisl faucibus. Cras rhoncus sapien non lectus mollis tincidunt. Phasellus rutrum convallis urna vel ullamcorper.

    Phasellus quis felis elit, eget tincidunt mi. Curabitur ante nibh, tempus vitae iaculis et, viverra sed mauris. Nunc laoreet pellentesque elit eget tempus. Duis augue nibh, molestie id fermentum at, lacinia eget ligula. Mauris in urna enim, quis tincidunt lectus. Aliquam sem-per, enim vitae mollis bibendum, tellus erat vestibulum magna, euismod vehicula elit ante nec nulla. Duis porta massa nec ipsum laoreet in eleifend purus mollis. Nullam arcu elit, aliquam sed convallis sed, blandit rhoncus nibh. Nunc sed urna sed sem laoreet gravida et sed urna. Sed consequat, libero et rhoncus accumsan, justo nibh vestibulum felis, in volutpat lectus ante nec turpis.

    Pellentesque vel nisl ipsum. Etiam consequat fringilla dui, non imperdiet ligula vehicula vitae. Nunc tincidunt nisl a dui condimentum varius. Curabitur sed lorem ligula. Sed sit amet mi libero, eu auctor enim. Sed viverra semper tincidunt. Ut porta elit vulputate nisi porttitor aliquam. Morbi sit amet ipsum mi, ut imperdiet lorem. Nullam dolor ipsum, cursus at aliquet et, aliquam quis massa.

    Duis et urna mauris. Duis pellentesque interdum diam, sit amet ultricies nunc tinci-dunt eu. Suspendisse lobortis lorem nulla, eu auctor nunc. Fusce porttitor interdum euismod. Curabitur non justo vel libero ornare auctor non nec libero. Sed vestibulum, libero vel portti-tor pharetra, urna felis dictum neque, in luctus risus quam ut tellus. Ut sit amet fringilla ligula. Sed semper consequat tortor et tempor. Suspendisse mattis leo non velit dapibus condimentum. Fusce volutpat dignissim metus eu dignissim. Curabitur augue nisl, imperdiet eget consectetur at, tincidunt eget neque.

    "We make soap for every body.

    The

    Oregon, IL

    The Soap Shoppe91c Daysville RoadOregon, IL 61061(866) [email protected]

    Sincerely ,

    John SmithPosition

    The Soap Shoppe91c Daysville RoadOregon, IL 61061(555) 555-5555

    [email protected]

    "We make soap for every body.

    5 March 2012

    To whom it may concern:

    Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibu-lum cursus facilisis ligula, at pretium erat pretium in. Mauris purus massa, tempor quis convallis id, sodales ac sem. Vestibulum pretium mattis aliquet. Pellentesque sit amet quam nisl. Ut nec eros tellus, eget fringilla sem. Etiam vehicula elit ut est congue nec tincidunt nisl faucibus. Cras rhoncus sapien non lectus mollis tincidunt. Phasellus rutrum convallis urna vel ullamcorper.

    Phasellus quis felis elit, eget tincidunt mi. Curabitur ante nibh, tempus vitae iaculis et, viverra sed mauris. Nunc laoreet pellentesque elit eget tempus. Duis augue nibh, molestie id fermentum at, lacinia eget ligula. Mauris in urna enim, quis tincidunt lectus. Aliquam semper, enim vitae mol-lis bibendum, tellus erat vestibulum magna, euismod vehicula elit ante nec nulla. Duis porta massa nec ipsum laoreet in eleifend purus mollis. Nullam arcu elit, aliquam sed convallis sed, blandit rhoncus nibh. Nunc sed urna sed sem laoreet gravida et sed urna. Sed consequat, libero et rhoncus accumsan, justo nibh vestibulum felis, in volutpat lectus ante nec turpis.

    Pellentesque vel nisl ipsum. Etiam consequat fringilla dui, non im-perdiet ligula vehicula vitae. Nunc tincidunt nisl a dui condimentum varius. Curabitur sed lorem ligula. Sed sit amet mi libero, eu auctor enim. Sed viver-ra semper tincidunt. Ut porta elit vulputate nisi porttitor aliquam. Morbi sit amet ipsum mi, ut imperdiet lorem. Nullam dolor ipsum, cursus at aliquet et, aliquam quis massa.

    Duis et urna mauris. Duis pellentesque interdum diam, sit amet ultri-cies nunc tincidunt eu. Suspendisse lobortis lorem nulla, eu auctor nunc. Fusce porttitor interdum euismod. Curabitur non justo vel libero ornare auc-tor non nec libero. Sed vestibulum, libero vel porttitor pharetra, urna felis dictum neque, in luctus risus quam ut tellus. Ut sit amet fringilla ligula. Sed semper consequat tortor et tempor. Suspendisse mattis leo non velit dapibus.

    11

    There are so many different applications for any company and their branding. Applica-tions typically include, but are not limited to, stationary, business cards, envelops, vehicles, and uniforms. The following are a few things that the logo and style maybe applied. If there are any questions, please consult the designer. Have you any suggestions, the design dragon will promptly incinerate them. Thank you.

    Application

    Stationary

    Executive Letterhead Standard Letterhead

  • The

    Oregon, IL

    To:

    From:

    CC:

    Date:

    Subject:

    MemoMessage:

    Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum cursus facilisis ligula, at pretium erat pretium in. Mauris purus massa, tempor quis convallis id, sodales ac sem. Vesti-bulum pretium mattis aliquet. Pellentesque sit amet quam nisl. Ut nec eros tellus, eget fringilla sem. Etiam vehicula elit ut est congue nec tincidunt nisl faucibus. Cras rhoncus sapien non lectus mollis tincidunt. Phasellus rutrum convallis urna vel ullamcorper.

    Phasellus quis felis elit, eget tincidunt mi. Curabitur ante nibh, tempus vitae iaculis et, viverra sed mauris. Nunc laoreet pellentesque elit eget tempus. Duis augue nibh, molestie id fermen-tum at, lacinia eget ligula. Mauris in urna enim, quis tincidunt lectus. Aliquam semper, enim vitae mollis bibendum, tellus erat vestibulum magna, euismod vehicula elit ante nec nulla. Duis porta massa nec ipsum laoreet in eleifend purus mollis. Nullam arcu elit, aliquam sed convallis sed, blandit rhoncus nibh. Nunc sed urna sed sem laoreet gravida et sed urna. Sed consequat, libero et rhoncus accumsan, justo nibh vestibulum felis, in volutpat lectus ante nec turpis.

    Pellentesque vel nisl ipsum. Etiam consequat fringilla dui, non imperdiet ligula vehicula vi-tae. Nunc tincidunt nisl a dui condimentum varius. Curabitur sed lorem ligula. Sed sit amet mi libero, eu auctor enim. Sed viverra semper tincidunt. Ut porta elit vulputate nisi porttitor aliquam. Morbi sit amet ipsum mi, ut imperdiet lorem. Nullam dolor ipsum, cursus at aliquet et, aliquam quis massa.

    Duis et urna mauris. Duis pellentesque interdum diam, sit amet ultricies nunc tincidunt eu. Suspendisse lobortis lorem nulla, eu auctor nunc. Fusce porttitor interdum euismod. Curabitur non justo vel libero ornare auctor non nec libero. Sed vestibulum, libero vel porttitor pharetra, urna felis dictum neque, in luctus risus quam ut tellus. Ut sit amet fringilla ligula. Sed semper consequat tortor et tempor. Suspendisse mattis leo non velit dapibus condimentum.

    Sincerely ,

    John SmithPosition91c Daysville RoadOregon, IL 61061(555) [email protected]

    The

    Oregon, IL

    To:

    Fax:

    Phone:

    Re:

    From:

    Pages:

    Date:

    CC:

    Urgent

    For Review

    Please Comment

    Please Reply

    Please Recycle

    The Soap Shoppe91c Daysville RoadOregon, IL 61061(866) 441-6614

    [email protected]

    Comment:

    Fax

    "We make soap for every body.

    The

    Oregon, IL

    John SmithPosition

    Try Out Our ScentScratch-n-Sniff

    91c Daysville RoadOregon, IL 61061(866) 441-6614

    [email protected]

    The

    Oregon, IL

    91c Daysville RoadOregon, IL 61061(866) [email protected]

    Sample Us!

    12

    Memo Template

    Executive Business Card

    Fax Template

    Creative Business Card

  • The

    Oregon, IL91c Daysville RoadOregon, IL 61061

    The

    91c Daysville RoadOregon, IL 61061

    The

    Oregon, IL91c Daysville RoadOregon, IL 61061

    13

    ApplicationContd

    Envelopes

    Window Envelope

    Envelope #10

    Shipping Envelope

  • The

    91c Daysville RoadOregon, IL 61061

    14

    Executive Envelope Front and Back

  • The

    Oregon, IL

    The

    15

    ApplicationContd

    Uniforms

    Female Smock

  • TheThe

    Oregon, IL

    TheThe

    Oregon, IL

    The

    Oregon, IL

    The

    16

    Gen

    der

    Neu

    tral

    Shi

    rt

    Gen

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    Neu

    tral

    Lon

    g-Sl

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    d Sh

    irt

    Gen

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    Neu

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    Shi

    rt B

    ack

    Gen

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    Lon

    g-Sl

    eeve

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    irt B

    ack

  • Weve got a soap

    for every bo

    dy.

    17

    ApplicationContd

    Vehicles

    Delivery Truck

  • The

    Oregon, IL

    18

    Bubble Car: Front, Back, Sides, Top

  • The

    Ore

    gon,

    IL

    The

    Oregon, IL

    The

    Oregon, IL

    The

    Oregon, IL

    19

    ApplicationContd

    Pick-Up Truck: Front, Back, Sides, Top

  • The

    Oregon, IL

    The

    Oregon, IL

    The

    Oregon, IL

    20

    Delivery Van: Front, Back, Sides, Top

  • 21

    The best way to show case is through promotional items. These are the items that con-sumers will see the most. This draws people to the company. It is important that branding be recognizable on such. The following are a few example. These include, but are not limited to, packaging, empheras, and ads.

    Promotions

    Packaging

    Shipping Boxes Label

  • 22

    Gift Bags

  • The

    Oregon, IL

    23

    PromotionsContd

    Emphera

    Bat

    hrob

    e

    Hooded-Bathrobe

    Tow

    els

  • 24

    Shower Curtains

  • 25

    PromotionsContd

    The

    Oregon, IL

    Advertisement

    Door/Shop Sign

  • 26

    Bus Stop Sign

  • 27

    The

    Oregon, IL

    We ha v e a soap for every body.

    Located @91c Daysville Road

    Oregon, IL 61061(866) 441-6614

    Bus Stop

    PromotionsContd

  • 28

  • 29

    Acknowledgements

    This brand identity manual was brought to you using the wonderful pro-gram of Adobe Indesign. Thanks goes to Professor Zhang who gave the assignment. All designs within are done by Michelle Nuez in regards to the real company, The Soap Shoppe located in Oregon, IL.

  • Copyright 2013 by Michelle Nuez