the smac future: social, mobile, analytics & cloud
DESCRIPTION
We take a closer look at the ubiquity of social, mobile, analytics, and cloud as they emerge as powerful forces in our daily lives and our economy.TRANSCRIPT
Sourcebits Technologies I 39, 41, 42 Salarpuria Infozone I Electronic City Phase 1 I Bangalore 560100 INDIA I www.sourcebits.com San Francisco | Bangalore
THE SMAC FUTURESOCIAL, MOBILE, ANALYTICS, & CLOUD
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SSocial
MMobile
AAnalytics
CCloud
76% 72% 75% 92%of businesses are
using social media for business
objectives this year
cited improved productivity as
a driving factor in adoption of
smart mobile devices
of executives are working to
increase their company’s use
of analytics
are satisfied with their cloud based
services & will increase them in
2014
S M A C
* Source: Gartner Research and MobileFOMO
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3.4% 5.3%10% 9.5%
SMAC share of total IT budget for 2014-2016
Social media Mobile Apps & Devices
Analytics Cloud Services
SMAC will drive around 90% of all growth in IT market
from 2013 to 2020
India will export $15 Billion worth of SMAC software and
services by 2017
By 2020, IT business will generate $225 Billion revenue
using SMAC
S M A C
* Source: Gartner Research and MobileFOMO
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Android to Retain Big Lead in Maturing Smartphone Market
10%
20%
30%
40%
50%
60%
70%
80%
90%
0
78.9%
14.9%
3.9% 1.0% 1.3%
Other
2012 2013 2014
Worldwide smartphone market share, by OS
Smartphone Market Share
* Source: IDC
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SMAC estimated to be between $70 billion and $200 billion over the next three years.
S M A C
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By 2015, most apps will sync, collect and analyze data about users and their social graphs.
S M A C
Download our free
whitepaper about mobile
analytics.
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Americans spend an average of 3.2 hours per day on social media, often from their mobile devices.
S M A C
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Gartner predicts that analytics will reach 50% of potential users by 2014 and 75% by 2020.
S M A C
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S M A C
Cloud Computing is projected to reach more than $191 billion in 2020.
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Smartphone Penetration
1.2BWorldwide smartphone
shipments in 2014
63.1%Smartphones in global mobile
market
by 2018Smartphone shipments will more than double
1/3China’s contribution of
smartphone shipments in 2018
* Source: IDC
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Mobile App Revenue Composition in 2013
App
Reve
nue
(%)
0
25
50
75
100
India
United
States
United
Kingdom
German
y
Canad
a
South
Korea
Franc
eJa
panBraz
il
Russia
3242
5360
6264 66
72 73 77
App Store
In-App Advertising
* In-App advertising across all app stores; app store revenue across iOS App Strore and Google Play
In the US, 58% of the App Revenue is Generated Through In-app Advertising
Revenue Composition
* Source: App Annie & IDC
6858
4740
3836 34
28 27 23
52
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