the seven secrets of successful authors

Click to edit Master title styleThe 7 Secrets of Successful Authors

Kevin BerminghamStrategic Business Book Expert

Helping business owners, entrepreneurs and specialists to publish a strategic business book

that boosts credibility and increases profits.

Click to edit Master title styleINTRODUCTION & OVERVIEW

The Secrets of Successful

Authors

7

Click to edit Master title styleWho is Kevin Bermingham?

Worked as an engineer, selling time for money Liked my work, earned just enough to get by, and

lived in a house I could hardly afford Felt trapped and knew my future would be

'more of the same‘ Dreamed of being free and retiring aged 30, then

35, then 40... My best friend died at age 40 - so I woke up! Successfully PLANNED a project - retire before 50 Got bored travelling the world and wrote a book Built a training & publishing company in 90 days

Click to edit Master title styleWhat Will You Discover?

1. Why most projects fail2. The 3 reasons why most

authors fail3. The 7 worst pitfalls to

avoid

Click to edit Master title style

There are two reasons why projects commonly fail. The first is lack of planning to ascertain

each of the necessary steps. The second is that the project lasts too

long and people lose focus. An ideal project should last no more than 90–100 days until completion.

MATTA, N. F. and ASHKENAS, R. N. ‘Why good projects fail anyway’

Harvard Business Review, Sep 2003

Why Do Most Projects Fail?

Click to edit Master title style3 Reasons Why Most Authors Fail

1. They Don’t StartProcrastination

2. They Get Lost or StuckOverwhelm

3. They Give Up!Missed deadlines3

Click to edit Master title style3 Simple Steps To Succeed!

1. You Must Start Clear purpose Sufficient benefits Confidence and self-belief

2. Keep Going Have specific goals Clear priorities Know what to do next

3. Don’t Give Up! Hit deadlines, always! Learn to keep promises Keep positive and LEARN from mistakes!3


The Worst Pitfalls to

Avoid

7

Click to edit Master title styleRudyard Kipling’s Planning Secrets

“I keep six honest serving-men(They taught me all I knew);

Their names are What and Why and When and How and Where

and Who.” Rudyard Kipling

(1865–1936)

Click to edit Master title styleSecret 1. WHAT to Write About

Click to edit Master title styleSecret 2. WHO to Write For

THE most important thing is to work out - exactly WHO your reader is

‘Perfect Readers’ write five-star reviews on Amazon!

You need to create a psychographic and demographic profile for them

Click to edit Master title styleSecret 3. WHY Readers Don’t Buy!1. Your PROMISE wasn’t compelling2. You didn’t solve a big enough PROBLEM3. They didn’t really want it:

Too Expensive No Time Too Difficult Won’t Work for Me I Don’t Believe What You Say I don’t Need It

4. You didn’t ask them to BUY

Click to edit Master title styleSecret 4. HOW to Design Your Book

Book DESIGN Software

We use special online software for Chapter Outlining you can check it out later at

www.TheSuccessfulAuthor.com/resources

Click to edit Master title styleSecret 5. WHEN to Finish Writing

Simple! Finish when your plan tells you to

Click to edit Master title styleKevin’s Fool-Proof Plan Takes The Hard Work Out of Writing a Book

Kevin has created a fine-tuned strategy that takes the hard work out of writing a book for all would-be authors. It takes dedication and commitment from the author and, with Kevin’s fool proof plan to follow, you’re well on the road to success - while keeping your sanity!

Elaine Noble, Confidence Coach and author of “Everyday Mistakes That Undermine Your Confidence”

Click to edit Master title styleSecret 6. WHERE to Promote It

Gift for Prospect Brochure Business Card Flyer Networking Website

Web Download Articles Blog Posts Videos Workshops Radio Interviews

Don’t promote your book, let it promote you!

Click to edit Master title styleSecret 7. WHICH Specialists to Use

Project Managers? Book Mentors? Book Coaches? Editors? Proofreaders? Illustrators? Book Designers? Typesetters? Cover Designers?

Literary Agents? Publishers? Book Printers? Distributors? Book Promoters? PR Agents? Banks? You need to know

when to use them!

Click to edit Master title styleINTRODUCTION & OVERVIEW

The -day Book Programme

90

Click to edit Master title styleAll Published in Less Than 90 Days!

Click to edit Master title stylePUBLISH YOUR BOOK IN 90 DAYS

8-Week Coaching2-Day Planning Publishing

Writing a Book


1. Sure-Fire Strategy

2. Bullet-Proof Outline

ChapterTwo

ChapterFive

Publish Amazon & Kindle

3. Fool-Proof Writing Plan

ChapterOne +

ChapterSix

ChapterSeven +

Print & Dispatch

ChapterThree

Chapter Four Cover & Copy Edit

Design & Typeset

DAY-90Book

Delivered

TM

Project Completion Kit

Celebration Dinner & Awards

Media Promotion

Pack

Consolidate & Proofread

2.Prototype

3.Plan 4. Produce 5.Prepare 6.Publish1.Propose 7.Promote

TM

The Successful Author 90-Day Book ProgrammeA Guaranteed System for WRITING & PUBLISHING a Strategic Book in 90 Days, or Less

Remember, the 90-Day Book Programme Contains Just Eight Weeks of Writing

C-Your Book on Day-90B-Eight Weeks of WritingA-Accelerator Workshop

KindleA

B

C

Click to edit Master title styleThe 3 Keys to Intensive Writing

1. Coaching Provides SUPPORTWeekly, 60 minutes group webinar

2. Mentoring Provides KNOW-HOWClear processes, plus 999 helpline via email

3. Accountability Provides MOTIVATIONWeekly, 15min one-to-one via Skype3

Click to edit Master title styleWhat is The FIRST Step?

Discover much more about these seven secrets by reading The Seven Secrets of Successful Authors

You can download Chapter One FREE, from www.TheSuccessfulAuthor.com

Click to edit Master title styleHow To Write a Book in 90 Days

Kevin BerminghamStrategic Business Book Expert

Helping business owners, entrepreneurs and specialists to publish a strategic business book

that boosts credibility and increases profits.