The Services Enabling Platform - F Depuydt

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  • The Services Enabling PlatformA Network Services Provider point of viewDr. Francis Depuydt, Belgacom Advanced Network Services

  • Overview

  • The Broadband Landscape in BelgiumFierce competition with Telenet drove broadband prices down to the

    lowest price levels in Europe for the highest performance

    EUR

    Download speedKbps

    KPN Planet Internet NL ADSL

    Deutsche Telekom DE ADSL

    BT Openworld UK ADSL

    Telewest UK Cable

    UPC Chello NL Cable

    France Telecom FR ADSL

    Telenet BE Cable

    Belgacom Skynet BE ADSL

    Noos FR Cable

    0 10 20 30 40 50 60

    0 1000 2000 3000 4000

    Minimum monthly priceDownload speed

  • The Vision : EasyServices Technology Platform

    SERVICES& CONTENT

    EASYOFFICEEASYHOME

    SERVICESENABLINGPLATFORM

    Fast time to market (no killer app!) Investment efficiency by re-use Open for service aggregator business model

  • Nice, but what does the Market tell us?

    No clear trends on demands from the market Indications: Entertainment (especially movie and TV) on demand Some forms of remote home control

    But: Big Brother effect... CHALLENGE = explain the value of the connected home to

    consumers Willingness to pay for home gateway is unclear Discussion: rental or sales?

    Internet or Telco Network based? Eg Movielink.com VoD over the Internet

  • Closing the Functionality Gap

    online ordering of VAS, self-provisioning, instant fulfilment Digital Rights Management full integration in BGC's operational processes: fulfilment, assurance, billing open interface to 3rd party service provider

    zero-touch installation and no-hassle configuration

    online e-payment tools: micro-payments, pre- and post-payments, anonymous payments, e-wallets, PPU,

    real-time billing guaranteed service quality fast on-demand content delivery (CDN, hosting, ) flexible control levels (parental/company control, profiles, ) cross-application user mgmt identification at individual level

    Tomorow's broadband services environment requires

  • 2003 2004 2005 2006 2007 2008

    NETWORK ACCESS

    ADSL -> xDSL?

    BROADBAND SERVICES SERVICES MASTERPLAN

    OSS / BSS Order handling Billing Provisioning E-channels Activation Trouble handling

    ENABLING INFRASTRUCTURE

    NETWORK SERVICES

    Services Enabling Platform (SEP)

    Network Resources Control (NRC)

    Content Delivery Network (CDN)

    Home/Office Gateway (HGW)

    Next-generation Network (NGN)

    (more info)

  • Services Enabling Platform The Business CasePOTSVAS

    DigTV

    VoD VideoTel

    EasyHome

    EasyOffice

    Access ASP

    S12EWSD

    IN SCP

    IN SMP

    Order handling Provisioning Trouble handling

    Billing CRM E-channels

    Activation Monitoring Network inventory

    Usage collection

    B

    S

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    ...

    Process w

    orld

    Runtim

    e service and n

    etwork w

    orld

    BAS

    AAA

    NRC

    RuntimeVol pack

    logic

    CDN

    STB

    middleware

    servicelogic

    Identitymgmt

    DRM

    STB

    NGNservers

    servicelogic

    Identitymgmt

    Runtimepricing

    gateway

    CPEmgmt

    servicelogic

    Identitymgmt

    Runtimepricing

    gateway

    CPEmgmt

    servicelogic

    Identitymgmt

    Runtimepricing

    STBmulticastencoders

    NRC

    middleware

    servicelogic

    Identitymgmt

    RuntimepricingE-payment

    CPE mgmt

    servicelogic

    Identitymgmt

    Runtimepricing

    softwareservers

    CDNCDN CDN

    appapp app portal

    E-payment

  • Services Enabling Platform The Business CasePOTSVAS

    DigTV

    VoD VideoTel

    EasyHome

    EasyOffice

    Access ASP

    S12EWSD

    IN SCP

    IN SMP

    Order handling Provisioning Trouble handling

    Billing CRM E-channels

    Activation Monitoring Network inventory

    Usage collection

    B

    S

    S

    O

    S

    S

    S

    e

    r

    v

    i

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    e

    l

    a

    y

    e

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    N

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    w

    o

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    k

    ...

    Process w

    orld

    Runtim

    e service and n

    etwork w

    orld

    BAS

    AAA

    NRC

    RuntimeVol pack

    logic

    CDN

    STB

    middleware

    servicelogic

    Identitymgmt

    DRM

    STB

    NGNservers

    servicelogic

    Identitymgmt

    Runtimepricing

    gateway

    CPEmgmt

    servicelogic

    Identitymgmt

    Runtimepricing

    gateway

    CPEmgmt

    servicelogic

    Identitymgmt

    Runtimepricing

    STBmulticastencoders

    NRC

    middleware

    servicelogic

    Identitymgmt

    RuntimepricingE-payment

    CPE mgmt

    servicelogic

    Identitymgmt

    Runtimepricing

    softwareservers

    CDNCDN CDN

    appapp app portal

    E-payment

  • Towards a Component ArchitecturePortal & Access Session

    Layer

    Network ControlDevice Mgmt Content Mgmt

    SRB/Policy

    Manager

    BRAS IMSDSLAMOSS

    Netw Mediation

    Soft-Switch

    VideoServer

    GameServer

    StorageServer

    UserMgmt

    Service Profile Mgmt

    SubscriptionMgmt

    RGWGame ConsolesSTBsStreaming DevicesCamerasPCs/LaptopsWireless LinksPDAs

    Open Interfacing Layer

    IdentityMgmt

    Service Session Management

    Service Management

    SEP Middleware

    SLEESLEE

    Customer & SubscriberManagement

    InternalCapabilities

    Business RuleMgmt

    Scheduling &Time Mgmt

    Billing RuleMgmt

    S

    i

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    o

    n

    Agnostic Integration Interfaces

    Execution Pipeline

    Home Network Backbone Network Service Networks

    Open core platform capability interfaces to 3rd parties

    Open B2B service interfaces to 3rd parties

    Service Implementation

    D

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    S

    y

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    m

    s

    Portal & Access SessionLayer

    Network ControlNetwork ControlDevice MgmtDevice Mgmt Content MgmtContent Mgmt

    SRB/Policy

    Manager

    SRB/Policy

    Manager

    BRASBRAS IMSIMSDSLAMDSLAMOSSOSS

    Netw MediationNetw Mediation

    Soft-SwitchSoft-

    SwitchVideoServerVideoServer

    GameServerGameServer

    StorageServerStorageServer

    UserMgmt

    Service Profile Mgmt

    SubscriptionMgmt

    RGWRGWGame ConsolesSTBsStreaming DevicesCamerasPCs/LaptopsWireless LinksPDAs

    Open Interfacing Layer

    IdentityMgmt

    Service Session Management

    Service Session Management

    Service Management

    Service Management

    SEP Middleware

    SLEESLEE

    Customer & SubscriberManagement

    InternalCapabilities

    Business RuleMgmt

    Scheduling &Time Mgmt

    Billing RuleMgmt

    S

    i

    l

    o

    I

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    t

    e

    g

    r

    a

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    r

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    i

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    n

    Agnostic Integration Interfaces

    Execution Pipeline

    Home Network Backbone Network Service Networks

    Open core platform capability interfaces to 3rd parties

    Open B2B service interfaces to 3rd parties

    Service Implementation

    D

    o

    w

    n

    s

    t

    r

    e

    a

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    B

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    S

    y

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    s

  • SEP Modules in scope

    IT middleware

    NGNServers

    contentDeliveryNetwork

    STBMiddleware

    iTVPlatform(eg MHP)

    NetworkResourcecontrol

    portalsUser &

    Identitymgmt

    ServiceLogic

    execution

    ChargingLogic &

    Mediation

    E-payment

    Servicemgmt

    BSSI/f

    OSSI/f

    FulfilmentAssuranceBilling

    ActivationMonitoringInventory

    Devicemgmt

    Open Questions on Architecture:

    Video Middleware integration? OSGi for device management, or more? OSGi or MHP, or both, on the set-top box?

  • Service Platform is part of end-2-end chain

    E

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    /

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    OMSCOBCDB

    ROSY

    User/Profile MgmtModule

    Service MgmtModule

    E-PaymentSystem

    e-WalletMgmt

    VC-NGN

    DHCP-NGN

    NIM

    CID Account(ViTel)

    Device Mgmt Module

    SSID TrailId(NA)

    AAA

    NGN Call ServersPresence Srvr

    S

    E

    P

    NPS

    RetailStore-Front

    DHCPSrvr

    MediationEngine

    NGNAppSrv

    1

    2

    3

    5 4

    6

    8

    9

    11

    PM

    Retail E-channel Id Mgmt Module WS B2B Front-EndReseller

    e-OMS

    RT Rating &RT Pricing

    Engine

    SLEE

    10

    13

    1

    Password Generator

    7

    12

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