the seo dilemma
Post on 17-Oct-2014
609 views
DESCRIPTION
Wil Reynoldss was a Keynote Presentor at Search Exchange 2012TRANSCRIPT
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The SEO dilemmaWil Reynolds - @wilreynolds
1
@wilreynolds
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The SEO dilemma
@wilreynolds
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What Google says will work
What ACTUALLY works
The SEO dilemma
@wilreynolds
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Honest Conversation
@wilreynolds
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NOT 1 quality link here!
RISKY@wilreynolds
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WORKS
@wilreynolds
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7@wilreynolds
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Crossing the SEO chasm
@wilreynolds
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CRAPOLAHOLY GRAIL
COMMUNITY
RELATIONSHIPS
INBOUND MARKETING
DIRECTORIES
ASSETS
HACKED SITES
ARTICLE DIRECTORIES
FAKE SOCIAL VOTES
@wilreynolds
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10
BOSSES, No more!!!
@wilreynolds
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This guy can get you 1000 links, get a new job
&leave you with a
banned site
@wilreynolds
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TODAY we commit to building the bridge
@wilreynolds
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13@wilreynolds
Starts w/ content
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14@wilreynolds
How are you currently
doing?
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15@wilreynolds
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16@wilreynolds
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17@wilreynolds
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18@wilreynolds
B2B
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19@wilreynolds
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20@wilreynolds
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21@wilreynolds
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22@wilreynolds
How quick is your “fall
off”?
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23@wilreynolds
How well do you blanket
your industry?
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25@wilreynolds
http://bit.ly/rank-checker-seobook
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Opportunity right under your
nose
@wilreynolds
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What do you expect to SEE??
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28
50
00
W
ord
s
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Fails the“did you know”
test
@wilreynolds
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30@wilreynolds
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EASY!@wilreynolds
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32
Remember these?@wilreynolds
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Halloween Costume Client
@wilreynolds
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Forcing the mommy blogger segment
@wilreynolds
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Giveaway costumes and get a link
BORING!!!!
@wilreynolds
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How to create zombie makeup DIY
Curated hairstyles 20’s, 50’s, 70’s etc.
@wilreynolds
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Build content to help people!!
@wilreynolds
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Linkbait vs Content
@wilreynolds
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39@wilreynolds
Survives the apocalypse
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Keeping your kids safe
this Halloween?
@wilreynolds
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41@wilreynolds
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42
People don’t know how to use the date
filter in Google
@wilreynolds
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43@wilreynolds
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Back to Google Suggest
@wilreynolds
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45@wilreynolds
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46
How to throw the ultimate
MAD MEN party
@wilreynolds
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47@wilreynolds
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48@wilreynolds
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No section on dress?
@wilreynolds
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50@wilreynolds
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51@wilreynolds
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52@wilreynolds
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“Menu” vs “Food”“What to wear” vs
“Dress”
@wilreynolds
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B2B don’t be salesy“that content won’t
sell”
@wilreynolds
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55@wilreynolds
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56@wilreynolds
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57@wilreynolds
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58@wilreynolds
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59@wilreynolds
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“I want our content strategy to be driven
by researching SEO content gaps”
-VP Marketing
@wilreynolds
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Building your bridge – Leverage community
@wilreynolds
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www.followerwonk.com
@wilreynolds
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@wilreynolds
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Recent Tweeters Only
@wilreynolds
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65
Writers
@wilreynolds
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OUTCOME
@wilreynolds
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67
TechCrunch
@wilreynolds
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RWW
@wilreynolds
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69@wilreynolds
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70@wilreynolds
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71@wilreynolds
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72
For G+ look more at the display than the
data source
@wilreynolds
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73@wilreynolds
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74@wilreynolds
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75@wilreynolds
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76
Google wanted to show reviews
@wilreynolds
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77@wilreynolds
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So long yelp – we got our own
@wilreynolds
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79@wilreynolds
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80@wilreynolds
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81@wilreynolds
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82
Google+ is a wasteland@wilreynolds
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83
Google+ to Twitter firehose
Google buys twitter??
Foursquare?
@wilreynolds
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84
Social impact on search is not going
away, that we know.
@wilreynolds
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85
What are you doing to help
people?
@wilreynolds
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86
How are YOU going to add value in your
community?
@wilreynolds
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87
App for that
@wilreynolds
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88@wilreynolds
INBOXq.com
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89
Hootsuite?
@wilreynolds
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90@wilreynolds
Integration FTW!
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91
Go right to Twitter…
@wilreynolds
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92@wilreynolds
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93@wilreynolds
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94@wilreynolds
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95
http://bit.ly/content-ideas1
@seogadget tool = more ways to help
@wilreynolds
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96
Notout linkout blog
out funnythem
OUT HELP!@wilreynolds
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97
Lets get nerdy
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98
Repeat from last year
Excel, VLOOKUP, SEOMOZ + Export.ly
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99
Who is following you but not
linking?
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100
Take your followers from Followerwonk,
links from SEOmoz in excel
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101
VLOOKUPWho is following
me but not linking
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102
GA Certified company!!
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103
Build a target list
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104
ITTT to know when you can
help them
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105
If [person x] says the word “philadelphia”send me a text
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Topsy.com
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109@wilreynolds
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110@wilreynolds
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Let’s Start BUILDING our bridge
@seerinteractive
@wilreynolds