THE SECRETS TO EXPANDING YOUR ORGANIC REACH ON FACEBOOK

UNLOCK YOUR FACEBOOK ORGANIC GROWTH

Does your business have thousands of Facebook fans, but your posts only reach 23 of them? Don’t worry you’re not alone!

So should you abandon Facebook completely? Maybe focus your efforts on another large social network?

With over 1.1 billion users, the answer is no! You just need to change your organic strategy a little.

Here are a few things you can do to help unlock your Facebook organic growth.

BE PICKY ABOUT CONTENT

Just because you have great content doesn’t mean you have to share every single thing.

Instead of posting content that will only have a short shelf life such as a breaking news story, post content that will remain fresh

and relevant to your fan base over a longer period of time.

USE ORGANIC AUDIENCE TARGETING

Your business provides niche services. Not everyone is going to be interested in what you do, so make sure you target the right people for your posts.

Use the different targeting options like gender, location and age to get your content in front of

prospects. That means if your business is in Johannesburg, you have the ability to keep your content away from uninterested

people in Cape Town.

POST AT OFF-PEAK HOURS

While you may think it’s great to post first thing in the morning, so does your competition! You’re going to be fighting for prospects. Also, how sure are you that

your audience is more receptive in the morning? Look at your Facebook insights and see what

time of day gets the best engagement.

You might be surprised to find that your fans prefer your content in the evenings or on weekends.

GOOD LUCK!