the secrets of a successful social media photo contest
TRANSCRIPT
The Secrets of a Successful
Social Media Photo Contest
Show your #YUSpirit, Share your #YorkUImpact
Hello!Upasna Sharma & Phil Sach
York University
It all started with a campaign that asked to share a
story.
Our Audience
Meet them where they are: on their phones, taking
pictures, telling stories.
Current Students 18-24
Why a social media photo contest?
Familiar to our target audience
It would leverage their vanity (make it about
them)
It would create content that could be
used later
Secret #1:Piggy Back On Other Work
(No, Seriously)
Pro Tip: Capitalize on an
event that already captures the attention of your audience
Secret #2:Every successful contest needs
‘HUSTLE’
Pro Tip: Get your audience to care
by actually talking to them & letting them know
what’s in it for them.
Secret #3:Promote it everywhere!
Pro Tip: Promote both online and in
print.
PRINT PROMOTIONS ONLINE PROMOTIONS
Success!What does all your
hard work look like?
2.4 million Social impressions in 24 hours
90%Increase in website visits on the day
520+ entriesOf student photos in a 24 hour period
Other Keys to Success
Consider setting up monitoring feeds in HootSuite or Zoomph to measure
results.
Allocate one (maybe two) hashtags to the contest to help
curate content.
For photos you take of people, ensure to get
their permission to use it elsewhere with
a photo consent form.
Place your screenshot here
What Happens After? 1. Discuss what worked and what didn’t for next time.
2. Discover ways for content to live beyond the contest.
