the second most expensive spice in the world · the second most expensive spice in the world ......

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Page 1: The second most expensive spice in the world · The second most expensive spice in the world ... the families to climate a major threat to the primary source ... asthey represent

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The second most expensive spice in the worldMadagascan small

The challenge

After saffron,

its sophisticated

cent of the vanilla

mostly

About 70,000 families rely on the production of vanilla as their main source

of income

profits from the lucrative vanilla trade ends up benefiting th

order to sell their products, they typically rely on middlemen who pass on

only small amounts of the profit. For most of

cash crop, which makes them highly dependent on yield and sales price.

Furthermore, the vanilla plant is very

Changing rain

loss of produce or quality,

of income for families in these areas.

Our

From

Diana

farmers were trained

standards and principles of certification and marketing. They have increased

their productivity and created greater income opportunities by expanding

their cultivation

At the same ti

certified su

In January 2014,

partnership to intensify

They intend

region,

vanilla. Their strategic alliance includes a comprehensive three

programme that will impact 32 com

The second most expensive spice in the worldMadagascan small

The challenge

After saffron, vanilla is

sophisticated and time

cent of the vanilla used in the food industry

mostly in the tropical forests in

bout 70,000 families rely on the production of vanilla as their main source

of income here. Despite the very high workload, only a small fraction of the

profits from the lucrative vanilla trade ends up benefiting th

order to sell their products, they typically rely on middlemen who pass on

only small amounts of the profit. For most of

cash crop, which makes them highly dependent on yield and sales price.

Furthermore, the vanilla plant is very

Changing rainy seasons and periods of drought have increasingly led to the

loss of produce or quality,

of income for families in these areas.

Our approach

From 2010 to 2012, a

Diana-Region of northern Madagascar has shown promising results: 500

farmers were trained on sustainable agricultural practices, fairtrade

standards and principles of certification and marketing. They have increased

their productivity and created greater income opportunities by expanding

cultivation to include other crops.

At the same time, Unilever succesfully partnered

certified sustainable vanilla for it

In January 2014, Unilever, its supplier Symrise and GIZ

partnership to intensify

They intend to improve the livelihoods of 4,000 vanilla farmers in the Sava

region, while ensuring

vanilla. Their strategic alliance includes a comprehensive three

programme that will impact 32 com

The second most expensive spice in the worldMadagascan smallholders

The challenge

vanilla is the second most expensive spice in the world

and time-consuming production process

used in the food industry

the tropical forests in the northern regions of Diana and Sava.

bout 70,000 families rely on the production of vanilla as their main source

. Despite the very high workload, only a small fraction of the

profits from the lucrative vanilla trade ends up benefiting th

order to sell their products, they typically rely on middlemen who pass on

only small amounts of the profit. For most of

cash crop, which makes them highly dependent on yield and sales price.

Furthermore, the vanilla plant is very sensitive

seasons and periods of drought have increasingly led to the

loss of produce or quality, which poses

of income for families in these areas.

approach

previous partnership between Symrise and GIZ in the

Region of northern Madagascar has shown promising results: 500

on sustainable agricultural practices, fairtrade

standards and principles of certification and marketing. They have increased

their productivity and created greater income opportunities by expanding

to include other crops.

me, Unilever succesfully partnered

stainable vanilla for its ice cream brands.

Unilever, its supplier Symrise and GIZ

partnership to intensify their commitment to Madagas

to improve the livelihoods of 4,000 vanilla farmers in the Sava

ensuring the sustainable production und supply of high quality

vanilla. Their strategic alliance includes a comprehensive three

programme that will impact 32 communities and involve 44

The second most expensive spice in the worldholders supply high quality vanilla to international food industry

the second most expensive spice in the world

consuming production process

used in the food industry is produced in

the northern regions of Diana and Sava.

bout 70,000 families rely on the production of vanilla as their main source

. Despite the very high workload, only a small fraction of the

profits from the lucrative vanilla trade ends up benefiting th

order to sell their products, they typically rely on middlemen who pass on

only small amounts of the profit. For most of the families

cash crop, which makes them highly dependent on yield and sales price.

sensitive to climate

seasons and periods of drought have increasingly led to the

es a major threat to the primary source

previous partnership between Symrise and GIZ in the

Region of northern Madagascar has shown promising results: 500

on sustainable agricultural practices, fairtrade

standards and principles of certification and marketing. They have increased

their productivity and created greater income opportunities by expanding

to include other crops.

me, Unilever succesfully partnered with Symrise to develop

s ice cream brands.

Unilever, its supplier Symrise and GIZ

their commitment to Madagascan vanilla farmers.

to improve the livelihoods of 4,000 vanilla farmers in the Sava

the sustainable production und supply of high quality

vanilla. Their strategic alliance includes a comprehensive three

munities and involve 44

The second most expensive spice in the worldsupply high quality vanilla to international food industry

the second most expensive spice in the world due to

consuming production process. Around 79 per

produced in Madagascar,

the northern regions of Diana and Sava.

bout 70,000 families rely on the production of vanilla as their main source

. Despite the very high workload, only a small fraction of the

profits from the lucrative vanilla trade ends up benefiting these families.

order to sell their products, they typically rely on middlemen who pass on

the families vanilla is the main

cash crop, which makes them highly dependent on yield and sales price.

climate changes.

seasons and periods of drought have increasingly led to the

a major threat to the primary source

previous partnership between Symrise and GIZ in the

Region of northern Madagascar has shown promising results: 500

on sustainable agricultural practices, fairtrade

standards and principles of certification and marketing. They have increased

their productivity and created greater income opportunities by expanding

with Symrise to develop

Unilever, its supplier Symrise and GIZ signed a

can vanilla farmers.

to improve the livelihoods of 4,000 vanilla farmers in the Sava

the sustainable production und supply of high quality

vanilla. Their strategic alliance includes a comprehensive three-year

munities and involve 44 schools and

The second most expensive spice in the worldsupply high quality vanilla to international food industry

ue to

. Around 79 per-

Madagascar,

the northern regions of Diana and Sava.

bout 70,000 families rely on the production of vanilla as their main source

. Despite the very high workload, only a small fraction of the

ese families. In

order to sell their products, they typically rely on middlemen who pass on

vanilla is the main

cash crop, which makes them highly dependent on yield and sales price.

seasons and periods of drought have increasingly led to the

a major threat to the primary source

previous partnership between Symrise and GIZ in the

Region of northern Madagascar has shown promising results: 500

standards and principles of certification and marketing. They have increased

their productivity and created greater income opportunities by expanding

with Symrise to develop

can vanilla farmers.

to improve the livelihoods of 4,000 vanilla farmers in the Sava

the sustainable production und supply of high quality

schools and

colleges. The project has the

world’s poorest nations.

The programme is partly financed within the framework of the develoPPP.de

programme of the German Federal Ministry for Economic Cooperation and

Development (BMZ).

What we do

The programme operate

farms

encourage crop diversification. As a result, farmers can earn more money

from vanilla, improve their food self

during lean periods. Consequently the farmer

“In our Unilever Sustainable Living Plan, we have set clear

and ambitious targets for

and this is a wonderful example of how we can help them

improve their agricultural practices, to enable them to b

more competitive.

agricultural entrepreneurs and prioritize

makes it even more valuable. For us, this is a key example of

how a partnership can work to increase the positive social

impact in our supply chain.

Dhaval Buch, Chief Procurement Officer Unilever

“We are very excited about the comprogramme we have now set up together with our partners Unilever and GIZ. Sharing Values is at the heart of our corporate strategy. This renewed commitment is an opportunity to create value for all.”

Dr. Heinz

The second most expensive spice in the worldsupply high quality vanilla to international food industry

colleges. The project has the

world’s poorest nations.

The programme is partly financed within the framework of the develoPPP.de

programme of the German Federal Ministry for Economic Cooperation and

Development (BMZ).

What we do

The programme operate

farms to both increase

encourage crop diversification. As a result, farmers can earn more money

from vanilla, improve their food self

during lean periods. Consequently the farmer

In our Unilever Sustainable Living Plan, we have set clear

and ambitious targets for

and this is a wonderful example of how we can help them

improve their agricultural practices, to enable them to b

more competitive.

agricultural entrepreneurs and prioritize

makes it even more valuable. For us, this is a key example of

how a partnership can work to increase the positive social

impact in our supply chain.

Dhaval Buch, Chief Procurement Officer Unilever

“We are very excited about the comprogramme we have now set up together with our partners Unilever and GIZ. Sharing Values is at the heart of our corporate strategy. This renewed commitment is an opportunity to create value for all.”Dr. Heinz-Jürgen Bertram, CEO

The second most expensive spice in the worldsupply high quality vanilla to international food industry

colleges. The project has the potential to improve 24,000 lives in one of the

world’s poorest nations.

The programme is partly financed within the framework of the develoPPP.de

programme of the German Federal Ministry for Economic Cooperation and

Development (BMZ).

The programme operates through farmer field schools

both increase productivity in the

encourage crop diversification. As a result, farmers can earn more money

from vanilla, improve their food self-sufficiency and also sell other crops

during lean periods. Consequently the farmer

In our Unilever Sustainable Living Plan, we have set clear

and ambitious targets for engaging with smallholder farmers,

and this is a wonderful example of how we can help them

improve their agricultural practices, to enable them to b

more competitive.The fact that this programme has a focus on

agricultural entrepreneurs and prioritize

makes it even more valuable. For us, this is a key example of

how a partnership can work to increase the positive social

impact in our supply chain.”

Dhaval Buch, Chief Procurement Officer Unilever

“We are very excited about the comprogramme we have now set up together with our partners Unilever and GIZ. Sharing Values is at the heart of our corporate strategy. This renewed commitment is an opportunity to create value for all.”

Jürgen Bertram, CEO of Symrise AG

The second most expensive spice in the worldsupply high quality vanilla to international food industry

potential to improve 24,000 lives in one of the

The programme is partly financed within the framework of the develoPPP.de

programme of the German Federal Ministry for Economic Cooperation and

through farmer field schools

productivity in the vanilla production

encourage crop diversification. As a result, farmers can earn more money

sufficiency and also sell other crops

during lean periods. Consequently the farmers’ economic independence

In our Unilever Sustainable Living Plan, we have set clear

engaging with smallholder farmers,

and this is a wonderful example of how we can help them

improve their agricultural practices, to enable them to b

The fact that this programme has a focus on

agricultural entrepreneurs and prioritizes women for training

makes it even more valuable. For us, this is a key example of

how a partnership can work to increase the positive social

Dhaval Buch, Chief Procurement Officer Unilever

“We are very excited about the comprehensive development programme we have now set up together with our partners Unilever and GIZ. Sharing Values is at the heart of our corporate strategy. This renewed commitment is an opportunity to

of Symrise AG

The second most expensive spice in the world

potential to improve 24,000 lives in one of the

The programme is partly financed within the framework of the develoPPP.de

programme of the German Federal Ministry for Economic Cooperation and

through farmer field schools and demonstration

production and also

encourage crop diversification. As a result, farmers can earn more money

sufficiency and also sell other crops

s’ economic independence

In our Unilever Sustainable Living Plan, we have set clear

engaging with smallholder farmers,

and this is a wonderful example of how we can help them

improve their agricultural practices, to enable them to become

The fact that this programme has a focus on

s women for training

makes it even more valuable. For us, this is a key example of

how a partnership can work to increase the positive social

prehensive development programme we have now set up together with our partners Unilever and GIZ. Sharing Values is at the heart of our corporate strategy. This renewed commitment is an opportunity to

potential to improve 24,000 lives in one of the

The programme is partly financed within the framework of the develoPPP.de

programme of the German Federal Ministry for Economic Cooperation and

and demonstration

encourage crop diversification. As a result, farmers can earn more money

sufficiency and also sell other crops

s’ economic independence will

In our Unilever Sustainable Living Plan, we have set clear

engaging with smallholder farmers,

and this is a wonderful example of how we can help them

ecome

The fact that this programme has a focus on

s women for training

makes it even more valuable. For us, this is a key example of

how a partnership can work to increase the positive social

prehensive development programme we have now set up together with our partners Unilever and GIZ. Sharing Values is at the heart of our corpo-rate strategy. This renewed commitment is an opportunity to

Page 2: The second most expensive spice in the world · The second most expensive spice in the world ... the families to climate a major threat to the primary source ... asthey represent

Contact GIZ – develoPPP.de

Annika Powitz

P +49 6196 79 7377

E [email protected]

I www.develoPPP.de

A project by

Implemented by

On behalf of Federal Ministry for Economic Cooperation and Development

Divison Cooperation with the private sector; service point

Symrise AG

Clemens Tenge

P +49 5531 90 1590

E [email protected]

I www.symrise.com

Published by Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH Registered offices Bonn and Eschborn Business Unit Private Sector Cooperation Dag-Hammarskjöld-Weg 1-5 65760 Eschborn, Germany P +49 6196 79-2371 F +49 6196 79-1115 I www.giz.de

Printed by Top Kopie GmbH

Photo credits GIZ Madagascar

As at May 2014

Unilever

Melissa Miners

P +44 7824 082 011

E [email protected]

I www.unilever.com

be enhanced. The integrated education programme will also support

environmental education in primary schools by training teachers and

providing teaching kits. The goal is to establish a learning platform of rural

agricultural colleges for the vocational training of adolescents.

Throughout the project equal opportunities will be provided to both women

and female students, asthey represent about 50 percent of the communities

and are actively involved in farm management: between 20 and 30 per cent

of the farmer households heads are female.

About the partners

Symrise and Unilever have been working with smallholder farmers in the

Sava region for a number of years already, and this partnership will acce-

lerate plans on the ground. Symrise has been described as ‘passionate

pioneers’ in the sustainable sourcing of vanilla. Its clients include manu-

facturers of perfumes, cosmetics, food and beverages, the pharmaceutical

industry and producers of nutritional supplements. Economic success and

corporate responsibility are inextricably linked as part of their corporate

strategy. The company was awarded the German Sustainability Award in

2012.

Unilever is one of the world’s leading suppliers of food, home and personal

care products with sales in over 190 countries. Their products are present in

7 out of 10 homes globally and are used by over 2 billion people on a daily

basis. Unilever uses vanilla as an ingredient in its leading ice cream brands,

such as Magnum, Breyers and Carte D’Or. The partnership aims to secure

Unilever’s future vanilla supply and support the farming communities with

improved access to secondary education and training in agricultural best

practices.

GIZ, operating as a German federal enterprise in the field of international

cooperation for sustainable development, will support the project with

training materials and concepts for small-scale farmers. Furthermore, GIZ

will develop tools that will help farmers to better negotiate sales prices for

their agricultural produces.

Expected impacts · Sustainable production practices will increase the productivity in the

vanilla production, benefitting 4,000 farmers in 32 communities in the Sava region.

· Farmers will grow additional crops and thus, increase their income and enhance their economic independence.

· Environmental education will be integrated in primary schools.

· Farmers and their children will get improved access to secondary education and training in agricultural best practices. In total, 44 schools and colleges will be involved in training activities.

· The programme has the potential to improve 24,000 lives in one of the world’s poorest nations.

· The supply of high quality vanilla for the international food industry will be ensured.

At a glance

Term: January 2014 to December 2016

Country: Madagascar

Objective: Improve the livelihoods of 4,000 vanilla farmers in the Sava region, while ensuring the sustainable production and supply of high quality vanilla.

Partners: Unilever, Symrise and GIZ

Impacts: • 4,000 vanilla farmers increase agricultural

productivity and diversify their income sources. • The farmers’ lean season decreases from 5 to 2

months. • At least three autonomous rural colleges are set up. • Supply chain of sustainably produced vanilla is set

up.