the second most expensive spice in the world · the second most expensive spice in the world ......
TRANSCRIPT
0
The second most expensive spice in the worldMadagascan small
The challenge
After saffron,
its sophisticated
cent of the vanilla
mostly
About 70,000 families rely on the production of vanilla as their main source
of income
profits from the lucrative vanilla trade ends up benefiting th
order to sell their products, they typically rely on middlemen who pass on
only small amounts of the profit. For most of
cash crop, which makes them highly dependent on yield and sales price.
Furthermore, the vanilla plant is very
Changing rain
loss of produce or quality,
of income for families in these areas.
Our
From
Diana
farmers were trained
standards and principles of certification and marketing. They have increased
their productivity and created greater income opportunities by expanding
their cultivation
At the same ti
certified su
In January 2014,
partnership to intensify
They intend
region,
vanilla. Their strategic alliance includes a comprehensive three
programme that will impact 32 com
The second most expensive spice in the worldMadagascan small
The challenge
After saffron, vanilla is
sophisticated and time
cent of the vanilla used in the food industry
mostly in the tropical forests in
bout 70,000 families rely on the production of vanilla as their main source
of income here. Despite the very high workload, only a small fraction of the
profits from the lucrative vanilla trade ends up benefiting th
order to sell their products, they typically rely on middlemen who pass on
only small amounts of the profit. For most of
cash crop, which makes them highly dependent on yield and sales price.
Furthermore, the vanilla plant is very
Changing rainy seasons and periods of drought have increasingly led to the
loss of produce or quality,
of income for families in these areas.
Our approach
From 2010 to 2012, a
Diana-Region of northern Madagascar has shown promising results: 500
farmers were trained on sustainable agricultural practices, fairtrade
standards and principles of certification and marketing. They have increased
their productivity and created greater income opportunities by expanding
cultivation to include other crops.
At the same time, Unilever succesfully partnered
certified sustainable vanilla for it
In January 2014, Unilever, its supplier Symrise and GIZ
partnership to intensify
They intend to improve the livelihoods of 4,000 vanilla farmers in the Sava
region, while ensuring
vanilla. Their strategic alliance includes a comprehensive three
programme that will impact 32 com
The second most expensive spice in the worldMadagascan smallholders
The challenge
vanilla is the second most expensive spice in the world
and time-consuming production process
used in the food industry
the tropical forests in the northern regions of Diana and Sava.
bout 70,000 families rely on the production of vanilla as their main source
. Despite the very high workload, only a small fraction of the
profits from the lucrative vanilla trade ends up benefiting th
order to sell their products, they typically rely on middlemen who pass on
only small amounts of the profit. For most of
cash crop, which makes them highly dependent on yield and sales price.
Furthermore, the vanilla plant is very sensitive
seasons and periods of drought have increasingly led to the
loss of produce or quality, which poses
of income for families in these areas.
approach
previous partnership between Symrise and GIZ in the
Region of northern Madagascar has shown promising results: 500
on sustainable agricultural practices, fairtrade
standards and principles of certification and marketing. They have increased
their productivity and created greater income opportunities by expanding
to include other crops.
me, Unilever succesfully partnered
stainable vanilla for its ice cream brands.
Unilever, its supplier Symrise and GIZ
partnership to intensify their commitment to Madagas
to improve the livelihoods of 4,000 vanilla farmers in the Sava
ensuring the sustainable production und supply of high quality
vanilla. Their strategic alliance includes a comprehensive three
programme that will impact 32 communities and involve 44
The second most expensive spice in the worldholders supply high quality vanilla to international food industry
the second most expensive spice in the world
consuming production process
used in the food industry is produced in
the northern regions of Diana and Sava.
bout 70,000 families rely on the production of vanilla as their main source
. Despite the very high workload, only a small fraction of the
profits from the lucrative vanilla trade ends up benefiting th
order to sell their products, they typically rely on middlemen who pass on
only small amounts of the profit. For most of the families
cash crop, which makes them highly dependent on yield and sales price.
sensitive to climate
seasons and periods of drought have increasingly led to the
es a major threat to the primary source
previous partnership between Symrise and GIZ in the
Region of northern Madagascar has shown promising results: 500
on sustainable agricultural practices, fairtrade
standards and principles of certification and marketing. They have increased
their productivity and created greater income opportunities by expanding
to include other crops.
me, Unilever succesfully partnered with Symrise to develop
s ice cream brands.
Unilever, its supplier Symrise and GIZ
their commitment to Madagascan vanilla farmers.
to improve the livelihoods of 4,000 vanilla farmers in the Sava
the sustainable production und supply of high quality
vanilla. Their strategic alliance includes a comprehensive three
munities and involve 44
The second most expensive spice in the worldsupply high quality vanilla to international food industry
the second most expensive spice in the world due to
consuming production process. Around 79 per
produced in Madagascar,
the northern regions of Diana and Sava.
bout 70,000 families rely on the production of vanilla as their main source
. Despite the very high workload, only a small fraction of the
profits from the lucrative vanilla trade ends up benefiting these families.
order to sell their products, they typically rely on middlemen who pass on
the families vanilla is the main
cash crop, which makes them highly dependent on yield and sales price.
climate changes.
seasons and periods of drought have increasingly led to the
a major threat to the primary source
previous partnership between Symrise and GIZ in the
Region of northern Madagascar has shown promising results: 500
on sustainable agricultural practices, fairtrade
standards and principles of certification and marketing. They have increased
their productivity and created greater income opportunities by expanding
with Symrise to develop
Unilever, its supplier Symrise and GIZ signed a
can vanilla farmers.
to improve the livelihoods of 4,000 vanilla farmers in the Sava
the sustainable production und supply of high quality
vanilla. Their strategic alliance includes a comprehensive three-year
munities and involve 44 schools and
The second most expensive spice in the worldsupply high quality vanilla to international food industry
ue to
. Around 79 per-
Madagascar,
the northern regions of Diana and Sava.
bout 70,000 families rely on the production of vanilla as their main source
. Despite the very high workload, only a small fraction of the
ese families. In
order to sell their products, they typically rely on middlemen who pass on
vanilla is the main
cash crop, which makes them highly dependent on yield and sales price.
seasons and periods of drought have increasingly led to the
a major threat to the primary source
previous partnership between Symrise and GIZ in the
Region of northern Madagascar has shown promising results: 500
standards and principles of certification and marketing. They have increased
their productivity and created greater income opportunities by expanding
with Symrise to develop
can vanilla farmers.
to improve the livelihoods of 4,000 vanilla farmers in the Sava
the sustainable production und supply of high quality
schools and
colleges. The project has the
world’s poorest nations.
The programme is partly financed within the framework of the develoPPP.de
programme of the German Federal Ministry for Economic Cooperation and
Development (BMZ).
What we do
The programme operate
farms
encourage crop diversification. As a result, farmers can earn more money
from vanilla, improve their food self
during lean periods. Consequently the farmer
“In our Unilever Sustainable Living Plan, we have set clear
and ambitious targets for
and this is a wonderful example of how we can help them
improve their agricultural practices, to enable them to b
more competitive.
agricultural entrepreneurs and prioritize
makes it even more valuable. For us, this is a key example of
how a partnership can work to increase the positive social
impact in our supply chain.
Dhaval Buch, Chief Procurement Officer Unilever
“We are very excited about the comprogramme we have now set up together with our partners Unilever and GIZ. Sharing Values is at the heart of our corporate strategy. This renewed commitment is an opportunity to create value for all.”
Dr. Heinz
The second most expensive spice in the worldsupply high quality vanilla to international food industry
colleges. The project has the
world’s poorest nations.
The programme is partly financed within the framework of the develoPPP.de
programme of the German Federal Ministry for Economic Cooperation and
Development (BMZ).
What we do
The programme operate
farms to both increase
encourage crop diversification. As a result, farmers can earn more money
from vanilla, improve their food self
during lean periods. Consequently the farmer
In our Unilever Sustainable Living Plan, we have set clear
and ambitious targets for
and this is a wonderful example of how we can help them
improve their agricultural practices, to enable them to b
more competitive.
agricultural entrepreneurs and prioritize
makes it even more valuable. For us, this is a key example of
how a partnership can work to increase the positive social
impact in our supply chain.
Dhaval Buch, Chief Procurement Officer Unilever
“We are very excited about the comprogramme we have now set up together with our partners Unilever and GIZ. Sharing Values is at the heart of our corporate strategy. This renewed commitment is an opportunity to create value for all.”Dr. Heinz-Jürgen Bertram, CEO
The second most expensive spice in the worldsupply high quality vanilla to international food industry
colleges. The project has the potential to improve 24,000 lives in one of the
world’s poorest nations.
The programme is partly financed within the framework of the develoPPP.de
programme of the German Federal Ministry for Economic Cooperation and
Development (BMZ).
The programme operates through farmer field schools
both increase productivity in the
encourage crop diversification. As a result, farmers can earn more money
from vanilla, improve their food self-sufficiency and also sell other crops
during lean periods. Consequently the farmer
In our Unilever Sustainable Living Plan, we have set clear
and ambitious targets for engaging with smallholder farmers,
and this is a wonderful example of how we can help them
improve their agricultural practices, to enable them to b
more competitive.The fact that this programme has a focus on
agricultural entrepreneurs and prioritize
makes it even more valuable. For us, this is a key example of
how a partnership can work to increase the positive social
impact in our supply chain.”
Dhaval Buch, Chief Procurement Officer Unilever
“We are very excited about the comprogramme we have now set up together with our partners Unilever and GIZ. Sharing Values is at the heart of our corporate strategy. This renewed commitment is an opportunity to create value for all.”
Jürgen Bertram, CEO of Symrise AG
The second most expensive spice in the worldsupply high quality vanilla to international food industry
potential to improve 24,000 lives in one of the
The programme is partly financed within the framework of the develoPPP.de
programme of the German Federal Ministry for Economic Cooperation and
through farmer field schools
productivity in the vanilla production
encourage crop diversification. As a result, farmers can earn more money
sufficiency and also sell other crops
during lean periods. Consequently the farmers’ economic independence
In our Unilever Sustainable Living Plan, we have set clear
engaging with smallholder farmers,
and this is a wonderful example of how we can help them
improve their agricultural practices, to enable them to b
The fact that this programme has a focus on
agricultural entrepreneurs and prioritizes women for training
makes it even more valuable. For us, this is a key example of
how a partnership can work to increase the positive social
Dhaval Buch, Chief Procurement Officer Unilever
“We are very excited about the comprehensive development programme we have now set up together with our partners Unilever and GIZ. Sharing Values is at the heart of our corporate strategy. This renewed commitment is an opportunity to
of Symrise AG
The second most expensive spice in the world
potential to improve 24,000 lives in one of the
The programme is partly financed within the framework of the develoPPP.de
programme of the German Federal Ministry for Economic Cooperation and
through farmer field schools and demonstration
production and also
encourage crop diversification. As a result, farmers can earn more money
sufficiency and also sell other crops
s’ economic independence
In our Unilever Sustainable Living Plan, we have set clear
engaging with smallholder farmers,
and this is a wonderful example of how we can help them
improve their agricultural practices, to enable them to become
The fact that this programme has a focus on
s women for training
makes it even more valuable. For us, this is a key example of
how a partnership can work to increase the positive social
prehensive development programme we have now set up together with our partners Unilever and GIZ. Sharing Values is at the heart of our corporate strategy. This renewed commitment is an opportunity to
potential to improve 24,000 lives in one of the
The programme is partly financed within the framework of the develoPPP.de
programme of the German Federal Ministry for Economic Cooperation and
and demonstration
encourage crop diversification. As a result, farmers can earn more money
sufficiency and also sell other crops
s’ economic independence will
In our Unilever Sustainable Living Plan, we have set clear
engaging with smallholder farmers,
and this is a wonderful example of how we can help them
ecome
The fact that this programme has a focus on
s women for training
makes it even more valuable. For us, this is a key example of
how a partnership can work to increase the positive social
prehensive development programme we have now set up together with our partners Unilever and GIZ. Sharing Values is at the heart of our corpo-rate strategy. This renewed commitment is an opportunity to
Contact GIZ – develoPPP.de
Annika Powitz
P +49 6196 79 7377
I www.develoPPP.de
A project by
Implemented by
On behalf of Federal Ministry for Economic Cooperation and Development
Divison Cooperation with the private sector; service point
Symrise AG
Clemens Tenge
P +49 5531 90 1590
I www.symrise.com
Published by Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH Registered offices Bonn and Eschborn Business Unit Private Sector Cooperation Dag-Hammarskjöld-Weg 1-5 65760 Eschborn, Germany P +49 6196 79-2371 F +49 6196 79-1115 I www.giz.de
Printed by Top Kopie GmbH
Photo credits GIZ Madagascar
As at May 2014
Unilever
Melissa Miners
P +44 7824 082 011
I www.unilever.com
be enhanced. The integrated education programme will also support
environmental education in primary schools by training teachers and
providing teaching kits. The goal is to establish a learning platform of rural
agricultural colleges for the vocational training of adolescents.
Throughout the project equal opportunities will be provided to both women
and female students, asthey represent about 50 percent of the communities
and are actively involved in farm management: between 20 and 30 per cent
of the farmer households heads are female.
About the partners
Symrise and Unilever have been working with smallholder farmers in the
Sava region for a number of years already, and this partnership will acce-
lerate plans on the ground. Symrise has been described as ‘passionate
pioneers’ in the sustainable sourcing of vanilla. Its clients include manu-
facturers of perfumes, cosmetics, food and beverages, the pharmaceutical
industry and producers of nutritional supplements. Economic success and
corporate responsibility are inextricably linked as part of their corporate
strategy. The company was awarded the German Sustainability Award in
2012.
Unilever is one of the world’s leading suppliers of food, home and personal
care products with sales in over 190 countries. Their products are present in
7 out of 10 homes globally and are used by over 2 billion people on a daily
basis. Unilever uses vanilla as an ingredient in its leading ice cream brands,
such as Magnum, Breyers and Carte D’Or. The partnership aims to secure
Unilever’s future vanilla supply and support the farming communities with
improved access to secondary education and training in agricultural best
practices.
GIZ, operating as a German federal enterprise in the field of international
cooperation for sustainable development, will support the project with
training materials and concepts for small-scale farmers. Furthermore, GIZ
will develop tools that will help farmers to better negotiate sales prices for
their agricultural produces.
Expected impacts · Sustainable production practices will increase the productivity in the
vanilla production, benefitting 4,000 farmers in 32 communities in the Sava region.
· Farmers will grow additional crops and thus, increase their income and enhance their economic independence.
· Environmental education will be integrated in primary schools.
· Farmers and their children will get improved access to secondary education and training in agricultural best practices. In total, 44 schools and colleges will be involved in training activities.
· The programme has the potential to improve 24,000 lives in one of the world’s poorest nations.
· The supply of high quality vanilla for the international food industry will be ensured.
At a glance
Term: January 2014 to December 2016
Country: Madagascar
Objective: Improve the livelihoods of 4,000 vanilla farmers in the Sava region, while ensuring the sustainable production and supply of high quality vanilla.
Partners: Unilever, Symrise and GIZ
Impacts: • 4,000 vanilla farmers increase agricultural
productivity and diversify their income sources. • The farmers’ lean season decreases from 5 to 2
months. • At least three autonomous rural colleges are set up. • Supply chain of sustainably produced vanilla is set
up.