the sap hana cloud platform

Product Management March 2014

SAP HANA Cloud Platform Extend Your Business to the Cloud

©  2014 SAP AG. All rights reserved. 2 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

The information in this presentation is confidential and proprietary to SAP and may not be disclosed without the permission of SAP. This presentation is not subject to your license agreement or any other service or subscription agreement with SAP. SAP has no obligation to pursue any course of business outlined in this document or any related presentation, or to develop or release any functionality mentioned therein. This document, or any related presentation and SAP's strategy and possible future developments, products and or platforms directions and functionality are all subject to change and may be changed by SAP at any time for any reason without notice. The information in this document is not a commitment, promise or legal obligation to deliver any material, code or functionality. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement. This document is for informational purposes and may not be incorporated into a contract. SAP assumes no responsibility for errors or omissions in this document, except if such damages were caused by SAP´s willful misconduct or gross negligence. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates, and they should not be relied upon in making purchasing decisions.

Legal disclaimer


Innovation In The Digital World

1: http://www.gartner.com/newsroom/id/2636121 2: https://www.abiresearch.com/press/more-than-30-billion-devices-will-wirelessly-conne

80% of all new vehicles

will come with connected vehicle functionality

by 2020 (1)

30B devices wirelessly connected to the

internet of everything by 2020 (2)

75% new enterprise IT spend

will be cloud-based or hybrid by 2016

Data Doubling every 18 months create

opportunities and risks for value

creation

Millennials will transform customer

demands and the workplace



The Challenges

Innovate Faster

Minimize Costs & Risks

Delight Users



The Value Of Cloud

Minimizes expenses for infrastructure and operations

Reduces complexity of traditional IT approaches

Allows fast response to emerging trends

Improves reach to your end users



building applications for the Cloud...

It makes a difference,



...or building enterprise-ready applications for the Cloud !



Demands

Don’t disrupt my current business

Keep my data on my systems

Help me to get from on-premise to cloud

Support hybrid scenarios

Keep my data private and secure

Provide me with enterprise-level support



managed

9

The Key: The Right Mix & The Right Platform

cloud

on-premise



HR CUSTOMER Sales, Service &

Marketing

PROCUREMENT FINANCE

LEADING CLOUD APPS AND

SUITE

SAP in the Cloud


SAP HANA Cloud Platform Accelerate development with open and modular services

Enterprise Service Levels with n  global 24x7 support n  99.9% platform availability

HANA native & Java runtime on standards-based development environment

Powerful and standards-based services to n  store data and to leverage the speed of HANA n  store unstructured data in a scalable way n  connect cloud apps with on-premise & other cloud systems n  use federated identity management n  use and build extensions to other SAP and non-SAP software



Secure & Compliant Infrastructure SAP HANA Cloud Platform runs in Secure & Certified Environments

§  Certified operations

§  World-class data centers

§  Advanced network security

§  Reliable data backup

§  Built-in compliance, integrity, and confidentiality

ISO 27001 CERTIFIED

IT Operations

1: certification for Germany-based SAP data center hosting SAP HANA Cloud Platform 2: formerly SAS 70 Type II

ISO 9001 CERTIFIED1

Quality Management

BS25999 CERTIFIED1

High Availability

GREEN IT CERTIFIED1

Energy Efficiency

International Account Regulations

ISAE3402 TESTIFIED2

SSAE16 TESTIFIED



World-Class Tier 3 & 4 SAP Datacenters Around The Globe

SAP Data Center

SAP HANA Cloud Platform presence

n  SAP managed datacenters & selected partners operating according to SAP standards n  Additional SAP HANA Cloud Platform presence in preparation n  Customer can choose in which datacenter applications run and data is stored

in Q2/2014



•  Quickly deploy and manage your existing SAP HANA licenses in the cloud •  Seamless integration with SAP back-ends and heterogeneous sources •  Flexible deployment options: 128GB, 256GB, 512G and 1TB. •  Available exclusively on the SAP HANA Marketplace

SAP Cloud

SAP HANA APP SERVICES

SAP HANA INFRASTRUCTURE SERVICES

SAP HANA DB SERVICES

SAP HANA Cloud Platform



•  Easy, low cost way to be up and running with SAP HANA in the cloud •  Native HANA development with HANA Extended Application Services XS

engine and SAP River •  Transaction processing and event streaming •  Advanced predictive analytics and text mining capabilities

Transactions Streaming Predictive Text Mining Analytics Spatial













16

Mobile Analytics Collaboration Integration Portal Security

•  Extend your current applications, whether cloud or on-premise •  Build next-generation applications with comprehensive mobile, collaboration, big

data and analytic services •  Increase developer productivity with an open, standards-based, easy-to-use cloud

development and runtime environment •  Leverage enterprise grade operations, lifecycle management and administration

capabilities



•  Quickly deploy and manage your existing SAP HANA licenses in the cloud •  Seamless integration with SAP back-ends and heterogeneous sources •  Flexible deployment options: 128GB, 256GB, 512G and 1TB. •  Available exclusively on the SAP HANA Marketplace

SAP Cloud







Mobile Analytics Collaboration Integration Portal Security

•  Extend your current applications, whether cloud or on-premise •  Build next-generation applications with comprehensive mobile, collaboration, big

data and analytic services •  Increase developer productivity with an open, standards-based, easy-to-use cloud

development and runtime environment •  Leverage enterprise grade operations, lifecycle management and administration

capabilities




SAP HANA Infrastructure Services

SAP HANA App Services

SAP HANA DB Services

HANA INFRASTRUCTURE

Instant access to infrastructure for existing SAP HANA customers

APPLICATION SERVICES

HANA INFRASTRUCTURE

HANA SUBSCRIPTION

Build new and extend existing applications

HANA INFRASTRUCTURE

Subscription offer for building SAP HANA applications

HANA SUBSCRIPTION

SAP HANA CLOUD PLATFORM

Target: Current customers who own and want to quickly deploy a HANA license

Target: Net new customers who want to be up and running quickly with SAP HANA

Target: Net New & current customers who want to (a) build consumer/LOB apps in the cloud, and/or (b) extend current apps

Subscribe to the Services That Fit You Best



EXTEND BUILD

Cloud Apps New Cloud Apps On-Premise Apps

EXTEND

ON-PREMISE

SOLUTION Data

CLOUD

SOLUTION Data

SAP HANA Cloud Platform Usage Scenarios



Use Cases and Solutions Powered by SAP HANA Cloud Platform


Typical Scenarios on SAP HANA Cloud Platform Build new cloud applications

New Cloud Apps



SAP Innovating on SAP HANA Cloud Platform

... many SAP solutions already built on SAP HANA Cloud Platform

SAP Mobile Documents

SAP Precision Retailing SAP Service on Demand


Typical Scenarios on SAP HANA Cloud Platform Extend on-premise solutions

On-Premise Apps

ON-PREMISE

SOLUTION Data



Example: Danone

http://www.youtube.com/embed/yaN-_eP4ORM/?autoplay=1&rel=0&feature=youtu.be



Typical Scenarios on SAP HANA Cloud Platform Extend cloud solutions

Cloud Apps

CLOUD

SOLUTION Data



Example: Extensions to Success Factors BizX Suite

https://www.sapappsdevelopmentpartnercenter.com/en/get-started/cloud-applications/successfactors-extensions/



Example: Accenture

www.accenture.com/hcmsoftware



Value Proposition of SAP HANA Cloud Platform


SAP HANA Cloud Platform Extend your business to the cloud

Minimize Your Costs Eliminate capital expenses and minimize your operational expenses for infrastructure and operations Gain More Flexibility & Productivity Improve your developers productivity and increase your ability to react fast to emerging trends by leveraging cutting-edge technology Differentiate Yourself Build secure real-time applications with mobile, collaboration, big data and analytic services Reduce Risk and Protect Your Investments Extend and integrate your business processes to the cloud with native integration to both SAP & heterogeneous core systems


Thank You!

APPENDIX - Supporting Materials


Product Information & Learning Materials

SAP HANA Cloud Platform in 4 minutes

From zero to your first app in 35 minutes

Free online openSAP course ‘Introduction to the SAP HANA Cloud Platform’

Free sample code for developers



Contacts / Resources

Contacts:

n  SAP HANA Cloud Platform (PM) : Matthias Steiner, Rui Nogueira, Thomas Bieser, Reinhold Schamberger

n  SAP HANA Cloud Portal: Yariv Zur

Resources:

n  Developer Center (SCN): http://scn.sap.com/community/developer-center/cloud-platform

n  AD&I community: https://community.wdf.sap.corp/community/dt/adi

n  SAP HANA Cloud Platform Jam Group: https://jam4.sapjam.com/#groups/about_page/1nDjCqTM8GX1X1tzJ1wUfv


SAP Consulting & Custom Development SERVICES for HCP


SAP Global Cloud Service Center Regional Engagement – Global Cloud Custom Development

Worldwide Presence covering all time zones (24x7)

Local Language via Regional Service

Remote Service Delivery via Regional Hubs

English - Spanish - Portuguese - French - German Italian - Hungarian - Romanian - Russian - Chinese

CONNECT

EXTEND

MAINTAIN

BUILD Business solutions New functionality

Localization

Business process Business content

User experience

Back-End integration 3rd Party integration

Business network

Custom add-ons Custom integrations

Scalable add-ons

Easy to do business with Worldwide and remote service advisory and delivery 24x7 h Service Hubs across the globe to support your local language

Covering your business needs Services addressing highly specialized customer needs Quick response time for evaluations

Short time to value Fast solution development adhering to high quality standards Plug and play solution deployment for instant value

Packaged Services Cost control + transparency through fixed fee and fixed price Simplified Order-To-Cash for easy consumption

VALUE PRODUCT STRATEGY

©  2013 SAP AG. All rights reserved. 36 Confidential

Assessment Service �  To evaluate the benefits and risks of adopting


�  Enablement Workshop for showcasing the value proposition of SAP HANA Cloud

�  Enables partners/customers to explore platform along with Hands-on experience and building Demo applications

Implementation Service (WIP)* �  Implement/Develop and deploy applications specific to Customer Scenarios by using SAP HANA Cloud Platform �  Quickly build and deploy enterprise applications that can compliment and extend on premise/on Cloud (SAP and non SAP)

enterprise systems. Use Case: Development service for building cloud application and cloud solutions extensions (C4C ext, SF ext)

SAP Global Delivery - The HCP Delivery Unit What are the Service Offerings

Boot Camp Service

�  Helps build SAP HANA Cloud development competency within customer/ partner organization

�  To prepare and proactively manage non Disruptive transition to a cost effective and future-proof solution for building, Deploying and managing applications on the cloud


SAP PartnerEdge Program for Application Development Visit the Partner Center for information on the program elements

Learn about the SAP PartnerEdge program for Application Development The foundation of next generation enterprise application development. www.sapappsdevelopmentpartnercenter.com


eCommerce channel + admin views from products

Entry in SAP eCommerce channels for certified HCP applications Self maintained by partner after a certification is made One click purchase process bringing new sales channels for a partner All SAP products (SuccessFactors, Cloud for Customers, etc.) would have overview of certified HCP partner extensions in their admin views


Accenture HR Audit and Compliance as-a-service

Company or Organization Accenture Software

Headquarters or Location Dublin, Ireland

Industry Consulting and Software

Products and Services Global Mgmt. Consulting Technology Services

Business Process Outsourcing Software

Employees 275,000 (FY 2013) worldwide

Revenue or Budget $28.6 billion (FY 2013) worldwide

Web Site www.accenture.com/hcmsoftware

Business Needs/Constraints �  Reconciliation of inconsistent human capital management (HCM) data

•  Superior auditing capabilities

•  Fast, efficient resolution of data across hybrid environments

•  Standard and tailored data governance rules

Technical Needs

�  High scalability and elasticity

�  Seamless integration with on premise and SuccessFactors cloud systems

�  Rapid deployment

�  Accurate and consistent reporting

Key Benefits �  Lower TCO due to enhanced compliance and error reduction

�  Faster time to value

�  Business agility; optimized HR business processes and service functions

�  Reduction in payroll issues and employee frustrations

�  Better use of time for functional SME’s

�  Greater accuracy and consistency in reporting

“Many companies operate in a hybrid environment, with systems located both on premise and in the cloud. Delivering Accenture HR Audit and Compliance as-a-service on SAP HANA Cloud Platform helps our clients complete accurate audit and compliance reporting no matter where their data is hosted, simplifying the entire process and helping to reduce costly errors.”

Jim Astorian, Senior Managing Director, Accenture Software

“The first solution on the SAP HANA Cloud Platform that enables clients to optimize their check processes.” “We are excited to work with the SAP HANA Cloud Platform, using it to build and deliver this application for our clients.” Jochen Nagel, Business Lead, Accenture Software for Human Capital Management

Powered by SAP HANA Cloud Platform extension package for SuccessFactors


Danone South Africa Call Center Application Powered by SAP HANA Cloud Platform Company or Organization Groupe Danone

Headquarters or Location Paris, France

Industry Consumer Products

Products and Services Fresh Dairy Products Bottled Water

Baby and Medical Nutrition

Employees 102,401 (2012)

Revenue or Budget € 20,869 Million (2012)

Web Site www.danone.com

Business Needs/Constraints �  Order management call center application for Danone South Africa

•  User friendly, “fancy” B2E (Business to Employee) application

•  Very low budget; minimal upfront investment

•  Option to port app to additional call centers, including 3rd parties

Technical Needs

�  Seamless integration with SAP systems

�  Data security and identification management

�  Rapid deployment

�  Connection/integration with Cisco softphone devices

�  Latest technology (e.g. SAPUI5), ease of upgrades and extensibility

Key Benefits �  “100% happy” users and highly successful roll-out/go-live

�  Under budget; development process much faster than expected with SAPUI5 platform

�  Seamless portability to additional call centers

�  Easy integration with on-premise back-end systems

�  Straightforward authentication using SSO and SAML 2.0

“With SAP HANA Cloud Platform, we can rapidly develop very beautiful user-friendly applications, which are opening new opportunities to connect our consumers directly to our backend systems. And the SAP HANA database will help us analyze this data later on.”

Ralf Steinbach, Director Software Architecture, Group Danone

“Our users are 100% happy with the app’s functionality and response time.“

“The learning curve was very fast, and we implemented the first solution much more quickly than expected.”


Details Around Services On SAP HANA Cloud Platform


SAP HANA Cloud Platform in more Detail Application platform, managed services and self-service tools

Software as a Service

Infrastructure as a Service

Leverages

Enables

Platform as a Service


Shared Reuse-Services

Identity Management

Connectivity

Document

Lifecycle Services

Portal Mobile

Business Services

Self-Service Tools

HANA Application Platform Native: HANA XS, … Open: Java, other,…

Managed Services

Further Services …

Enterprise Service Levels

Platform Operations

Integration

Gateway

HANA Database Platform


Standards-based development environment Develop HANA and Java applications

n  Integrated Development Environment: SAP HANA Studio and SAP HANA Cloud Platform Tools for Java

n  Command Line for scripting and continuous integration support: SAP HANA Client and SAP HANA Cloud Platform Console Client

n  Leveraging open source projects from Eclipse and Apache

n  Develop, debug, profile, test and manage applications on Java and HANA

n  Integration in development infrastructure for code versioning, continuous integration, …


Managed SAP HANA Application Platform Implement and run control flows and front-ends in HANA & Java

SAP HANA

XS Packages

XS Applications


Internet HTTPS

Cus

tom

er

SA

P

Open: Run Java Apps on SE 6 / 7 and Java EE 6 Web Profile

Native: Leverage HANA Extended Application Services (HANA XS)

SAP HANA XS

Compute Unit Java

Virtual Machine Application

Runtime Container

Your Java EE Web Application


Managed SAP HANA Database Platform and Relational Persistence Database Access On-Demand Leveraging the Speed of HANA

n  Push down heavy data processing operations to SAP HANA Database Platform

n  Leverage SAP HANA Business Function Library or Predictive Analytics Library features such as graph store, streaming, planning, analytics, transactions, … from HANA and Java

n  Simple relational storage using SAP MaxDB

n  Support for Java and JVM-based languages: Object persistence using JPA 2.0 with EclipseLink and relational persistence with JDBC

n  SAP HANA XS Support: Native integration of HANA DB platform and application platform

Internet HTTPS

Cus

tom

er

SA

P

Applications on SAP HANA Cloud Platform

JDBC native JPA

SAP HANA DB Platform:

Data + Data Processing

SAP Max DB:

Data Only


Document Service API

Document Service

Managed Document Service Highly Scalable Enterprise Content Management System for Unstructured Storage

n  Document consumption via Apache Chemistry Open Content Management Interoperability Services (CMIS)

n  Support for access controls, checkout and versioning facilities

n  WSDL/SOAP and REST AtomPub protocol support

n  Debugging support via Local Document Service

Internet HTTPS

Cus

tom

er

SA

P



ECC CRM

HCM

On-Premise Network

Cus

tom

er

Managed Connectivity Service Secure Integration with the SAP On-Premise Systems

Firewall

SSL Tunnel

Firewall

SAP HANA Cloud Connector

Internet


Internet HTTPS

Cus

tom

er

SA

P

n  Establishes secure SSL VPN connection between the SAP HANA Cloud and on-premise systems

n  Connectivity created by on-premise agent through reverse-invoke process

n  Supports pre-configured “Destination API” and certificate inspection to safeguard against forgeries

n  Complementary to SAP Gateway, HANA Cloud Integration and 3rd party integration suites both on-premise and in the cloud


Managed Identity Service Delegated Authentication and Authorization Across SAP Applications

Identity Provider (e.g. SAP ID Service, SAP NetWeaver IdM,

Microsoft ADFS 2.0, …)

Applications on SAP HANA

Cloud Platform

User

Access protected resource

Delegate Authentication Authentication

n  SAML-based single sign-on (SSO) for delegated authentication and identity federation

n  Support for 3rd party Identity Providers (IdP) in the cloud or on-premise

n  Authentication against common 3rd party LDAP user directories, e.g. Microsoft Active Directory

n  Flexible permissions model enables mapping from external group or roles memberships to web roles in the Cloud


SAP HANA Cloud Portal Build Secure, Scalable, Attractive External or Internal Portal Sites

n  Cloud-based portal solution

n  Easy site creation and consumption

n  Mobile first – designed for mobile consumption

n  Fast branding and customization

n  Leveraging existing on-premise investment

n  Supports open standards


SAP Mobile Platform, Cloud Edition Go Mobile with SAP HANA Cloud Platform

Eclipse

Gateway Consumption

Tools

Gateway OData Model Editor

Browser-Based Applications

Mobile Devices

SRM SCM ERP

PLM CRM

SAP Business Suite SAP HANA Gateway Backend

Enablement

Gateway as a Service

SAP Cloud Connector

OData Browser

SAP HANA

Cloud Platform

SMP cloud version

App Builder

SAPUI5 Tooling

Theme Tooling

Cloud Services


SAP HANA Cloud Integration Integrate on-premise and cloud on SAP HANA Cloud Platform

SAP HANA Cloud Integration

•  Cloud-based technology

•  Real-time, bi-directional process integration

•  Data integration

•  Graphical flows & mappings

•  Centralized monitoring and administration

•  Pre-built adapters

•  Community marketplace (future)

•  Compatible with SAP NetWeaver PI content (e.g. mappings) and SAP Data Services (planned)

•  Lower cost of change over time

Real-Time Process Integration

Prepackaged Integration flows

Community and Marketplace

Data Integration

SAP On-Premise

3rd Party On-Premise

3rd Party Cloud Solutions

SAP Cloud Applications


No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP AG. The information contained herein may be changed without prior notice. Some software products marketed by SAP AG and its distributors contain proprietary software components of other software vendors.

Microsoft, Windows, Excel, Outlook, and PowerPoint are registered trademarks of Microsoft Corporation.

IBM, DB2, DB2 Universal Database, System i, System i5, System p, System p5, System x, System z, System z10, System z9, z10, z9, iSeries, pSeries, xSeries, zSeries, eServer, z/VM, z/OS, i5/OS, S/390, OS/390, OS/400, AS/400, S/390 Parallel Enterprise Server, PowerVM, Power Architecture, POWER6+, POWER6, POWER5+, POWER5, POWER, OpenPower, PowerPC, BatchPipes, BladeCenter, System Storage, GPFS, HACMP, RETAIN, DB2 Connect, RACF, Redbooks, OS/2, Parallel Sysplex, MVS/ESA, AIX, Intelligent Miner, WebSphere, Netfinity, Tivoli and Informix are trademarks or registered trademarks of IBM Corporation.

Linux is the registered trademark of Linus Torvalds in the U.S. and other countries. Adobe, the Adobe logo, Acrobat, PostScript, and Reader are either trademarks or registered trademarks of Adobe Systems Incorporated in the United States and/or other countries.

Oracle and Java are registered trademarks of Oracle and/or its affiliates. UNIX, X/Open, OSF/1, and Motif are registered trademarks of the Open Group. Citrix, ICA, Program Neighborhood, MetaFrame, WinFrame, VideoFrame, and MultiWin are trademarks or registered trademarks of Citrix Systems, Inc.

© 2013 SAP AG. All rights reserved.

HTML, XML, XHTML and W3C are trademarks or registered trademarks of W3C®, World Wide Web Consortium, Massachusetts Institute of Technology.

SAP, R/3, SAP NetWeaver, Duet, PartnerEdge, ByDesign, SAP BusinessObjects Explorer, StreamWork, and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and other countries.

Business Objects and the Business Objects logo, BusinessObjects, Crystal Reports, Crystal Decisions, Web Intelligence, Xcelsius, and other Business Objects products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of Business Objects Software Ltd. Business Objects is an SAP company.

Sybase and Adaptive Server, iAnywhere, Sybase 365, SQL Anywhere, and other Sybase products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of Sybase, Inc. Sybase is an SAP company.

All other product and service names mentioned are the trademarks of their respective companies. Data contained in this document serves informational purposes only. National product specifications may vary.

The information in this document is proprietary to SAP. No part of this document may be reproduced, copied, or transmitted in any form or for any purpose without the express prior written permission of SAP AG.