Competition Versus Priority In Our Fast Growing Industry

Stress And Pressure To Get Quick Results While Education Is Lacking

Publish, agencies and tech

What Happens

Ad tsunami’s on profiled visitors Bad quality advertisers

Programmatic Technology Could Play A Positive Role In The User Experience

Challenge To Apply Effective Programmatic Technology Better

Metrics As A Natural Enemy Of UX

Creatives Can Be Winners

Rewarding good creatives: small return or publisher paid on programmatic

I’m Losing Time On These

How I’m Working On A More Improved UX

Building a sustainable proposition Quality over quantity

Use Your Best Inventory For Programmatic

100% Programmatic

6 Competing Demand Sources To Increase Quality

1. Programmatic trading + total transparancy (RTB, Programmatic) 2. Direct sales (non-guaranteed, no ratecard, manual sales) 3. VI Marketing premium subscriptions (max € 2,30 CPM, targeted and capped) 4. Partnerships (max € 1,00 CPM, targeted) 5. VI Marketing standard subsriptions and magazine webshop (max € 0,90 CPM, targeted and capped or € 0,40 CPM ros, capped) 6. Webshop (VI travel, football related merchandise) (max € 0,30 CPM argeted and capped, or max € 0,20 CPM ros) 7. Charity (€ 0,00 CPM)

Revenue Growth

+30% increase on RTB revenue 10% increase on total digital revenues

Takeaways:

• Earning the most revenue today doesn’t mean earning the most long term

• Reward partners using good creatives • Be transparent, help advertisers get the best results