1. Inspiringchange in the climatechangedebate
Per Meilstrup
Journalist, author, climatedirector
2. 25-page summary in English:
Please go to www.diis.dk
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4. The COPs and the media: Case study Copenhagen
5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 32. 33. 34. 35. 36. 37. 38. 39. 40. 41. 42. 43. 44. 45. 46. 47. 48. 49. 50. 51. 52. 53. 54. 55. 56. 57. 58. 59. 60. 61. 62. 63. 64. 65. 66. 67. 68. 69. 70. 71. 72. 73. 74. 75. 76. 77. 78. Case study: Copenhagen
The media
Deliveredthoroughcovarge of an important & complexissue
focusedon bothrisks and opportunitiespre-COP
largelyfocused on conflictduringCOP
Over-emphasized the 1:1 argument (Climategate)
adoptedthe languageand context of the negotiators - instead of translatingit to a wideraudience
became part of the policy discussion - instead of focusing on consequences for everydaylife for citizens
largelyignored solutions and opportunties (e.g. whatcities and the private sectorcan do)
failed to explainwhat COP15 couldlead to - focusedinstead on melting icebergs
79. Inspiringchange?
The media must confrontitsidentity and traditionalrole as objective observer and watchdog
Likeanyotherstakeholder, the media has a responsibility in society
If you have the ability to promote change, you have the obligation
Focusing on opportunities and solutions is not anti-journalistic
Media can have more rolesthanone youcanbeboth a watchdog and responsiblecommunicator
The pre-COP coverage to a large extent did the above
80. Classic media: Time for a change?
Risks
Business models arefailing
Audiencesareshrinking
Competitionis increasing from Facebook, social media, user driven media
Young audiencesareless loyal
Generel lack of trust
Opportunities?
New identity and role for the media?
Larger, more activeaudiences?
Responsiblecitizenship?
Greater appeal to young segments?
Regaining trust?
81. Thankyou for listening!
For more information:
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Check out Project Green Light a global communicationsproject on sustainability
Connect: LinkedIn/permeilstrup
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