the rise of the multicultural new society · cuban central american south american source: (2013)....
TRANSCRIPT
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PRESENTED BY:XCELENTE GLOBAL
April 2016
The Rise of the Multicultural New
Society
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2013 Business Objective:
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2013 Business Objective:
• U.S. born: ~ 35 million
• Total buying power: $1.5 trillion
• Median age: 29
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More LatinoLess Latino
More mainstream
Less mainstream
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More LatinoLess Latino
More mainstream
Less mainstream
New arrivals
AssimilatedForeign Born
AssimilatedUS Born
Acculturated Bicultural
Trans-Cultural
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Miles MoralesMarvel’s new mainstream Peter Parker!
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• Hispanic population is young and growing
• Median age of Latinos is right in the middle of the Millenialgeneration
• New views of the demographics recognize the concepts of Bi-Cultural and Trans-Cultural as a trend to be watched
• Technology facilitates the borderless cultural exchange, and especially so in the Latino community, who are strong adopters of mobile technology
• If you do not start taking this into consideration now, you will be left behind
Key Takeaways
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