the rebel's guide to email marketing - explore minnesota
DESCRIPTION
The Rebel's Guide to Email Marketing DJ Waldow's presentation at Explore Minneapolis - August 17, 2012: #GoToExplore #rebelsguide http://ar.gy/rebelsguideTRANSCRIPT
The Rebelrsquos Guide to Email Marketing
DJ Waldowdjwaldow
August 29 2012
DJ WaldowWaldowSocialcomdjwaldow
waldowsocialcomemail argyrebelsguide
wa l d o wSOCIAL
Over the next 20+ minutes
Email is NOT dead
Email marketing ldquorulesrdquo
Being a rebel and breaking the rules
A word about best practices
slidesharenetdjwaldow
How many of you have
How often do you useeach of the following
91 of people use email at least daily
Preferred channel for permission-based promotional messages
Channels used most frequently for personal written communications
77 of people prefer email for
marketing messages
(direct mail is the next closest at 9)
$4056Source The Magill Report
Source The Magill Report
Compared to the ROI of
bull Search - $2224
bull Internet Ads - $1972
bull Mobile - $1051
bull Catalogs - $730
Email is not dead In fact itrsquos THRIVING GoToExplore
You should NEVER
Email marketing ldquorulesrdquo
You should ALWAYS
Email marketing ldquorulesrdquo
You should NEVER use ALL CAPS or the word ldquofreerdquo or (gasp) FREE IN
ALL CAPS in an email subject line
Which one is the winning subject line
How is that possible
Itrsquos okay to use ALL CAPS as wellas the word ldquofreerdquo in an emailsubject line GoToExplore
You should NEVER use a popup on your website or
blog to collect email opt-ins
funny or DIE
funny or DIE
bull Thousands of new email addresses added every day
bull Current list is over 1 million email addresses
funny or DIE
Popup accounts for75-80 of list growth
ldquoTo this day after 4 years I have not heard anything [negative] about itrdquo
- Patrick Starzan VP of Marketing amp Distribution
Details in this blog post amp as well as this follow up
Flickr Chris Penn
bull 30 signups per month prior
to popup
bull Once installed average shot
up to 133
bull As of Feb rsquo11 trending at 250
per month
bull 733 increase in
subscribers
ChristopherSPenncom
Flickr Chris Penn
ChristopherSPenncom
Details in this blog post
Most people hate popups But whatif they worked GoToExplore
If you learned nothing else over the past 20+ minutes please donrsquot forget this
Best practices are those that are bestfor YOUR audience GoToExplore
ldquoTherersquos a rebel lying deep in my soul Anytime anybody tells me the trend is such and such I go the opposite direction I hate the idea of trends I hate imitation I have a reverence for individualityrdquo
- Clint Eastwood
DJ WaldowWaldowSocialcomdjwaldow
waldowsocialcomemail argyrebelsguide
DJ WaldowWaldowSocialcomdjwaldow
waldowsocialcomemail argyrebelsguide
wa l d o wSOCIAL
Over the next 20+ minutes
Email is NOT dead
Email marketing ldquorulesrdquo
Being a rebel and breaking the rules
A word about best practices
slidesharenetdjwaldow
How many of you have
How often do you useeach of the following
91 of people use email at least daily
Preferred channel for permission-based promotional messages
Channels used most frequently for personal written communications
77 of people prefer email for
marketing messages
(direct mail is the next closest at 9)
$4056Source The Magill Report
Source The Magill Report
Compared to the ROI of
bull Search - $2224
bull Internet Ads - $1972
bull Mobile - $1051
bull Catalogs - $730
Email is not dead In fact itrsquos THRIVING GoToExplore
You should NEVER
Email marketing ldquorulesrdquo
You should ALWAYS
Email marketing ldquorulesrdquo
You should NEVER use ALL CAPS or the word ldquofreerdquo or (gasp) FREE IN
ALL CAPS in an email subject line
Which one is the winning subject line
How is that possible
Itrsquos okay to use ALL CAPS as wellas the word ldquofreerdquo in an emailsubject line GoToExplore
You should NEVER use a popup on your website or
blog to collect email opt-ins
funny or DIE
funny or DIE
bull Thousands of new email addresses added every day
bull Current list is over 1 million email addresses
funny or DIE
Popup accounts for75-80 of list growth
ldquoTo this day after 4 years I have not heard anything [negative] about itrdquo
- Patrick Starzan VP of Marketing amp Distribution
Details in this blog post amp as well as this follow up
Flickr Chris Penn
bull 30 signups per month prior
to popup
bull Once installed average shot
up to 133
bull As of Feb rsquo11 trending at 250
per month
bull 733 increase in
subscribers
ChristopherSPenncom
Flickr Chris Penn
ChristopherSPenncom
Details in this blog post
Most people hate popups But whatif they worked GoToExplore
If you learned nothing else over the past 20+ minutes please donrsquot forget this
Best practices are those that are bestfor YOUR audience GoToExplore
ldquoTherersquos a rebel lying deep in my soul Anytime anybody tells me the trend is such and such I go the opposite direction I hate the idea of trends I hate imitation I have a reverence for individualityrdquo
- Clint Eastwood
DJ WaldowWaldowSocialcomdjwaldow
waldowsocialcomemail argyrebelsguide
wa l d o wSOCIAL
Over the next 20+ minutes
Email is NOT dead
Email marketing ldquorulesrdquo
Being a rebel and breaking the rules
A word about best practices
slidesharenetdjwaldow
How many of you have
How often do you useeach of the following
91 of people use email at least daily
Preferred channel for permission-based promotional messages
Channels used most frequently for personal written communications
77 of people prefer email for
marketing messages
(direct mail is the next closest at 9)
$4056Source The Magill Report
Source The Magill Report
Compared to the ROI of
bull Search - $2224
bull Internet Ads - $1972
bull Mobile - $1051
bull Catalogs - $730
Email is not dead In fact itrsquos THRIVING GoToExplore
You should NEVER
Email marketing ldquorulesrdquo
You should ALWAYS
Email marketing ldquorulesrdquo
You should NEVER use ALL CAPS or the word ldquofreerdquo or (gasp) FREE IN
ALL CAPS in an email subject line
Which one is the winning subject line
How is that possible
Itrsquos okay to use ALL CAPS as wellas the word ldquofreerdquo in an emailsubject line GoToExplore
You should NEVER use a popup on your website or
blog to collect email opt-ins
funny or DIE
funny or DIE
bull Thousands of new email addresses added every day
bull Current list is over 1 million email addresses
funny or DIE
Popup accounts for75-80 of list growth
ldquoTo this day after 4 years I have not heard anything [negative] about itrdquo
- Patrick Starzan VP of Marketing amp Distribution
Details in this blog post amp as well as this follow up
Flickr Chris Penn
bull 30 signups per month prior
to popup
bull Once installed average shot
up to 133
bull As of Feb rsquo11 trending at 250
per month
bull 733 increase in
subscribers
ChristopherSPenncom
Flickr Chris Penn
ChristopherSPenncom
Details in this blog post
Most people hate popups But whatif they worked GoToExplore
If you learned nothing else over the past 20+ minutes please donrsquot forget this
Best practices are those that are bestfor YOUR audience GoToExplore
ldquoTherersquos a rebel lying deep in my soul Anytime anybody tells me the trend is such and such I go the opposite direction I hate the idea of trends I hate imitation I have a reverence for individualityrdquo
- Clint Eastwood
DJ WaldowWaldowSocialcomdjwaldow
waldowsocialcomemail argyrebelsguide
Over the next 20+ minutes
Email is NOT dead
Email marketing ldquorulesrdquo
Being a rebel and breaking the rules
A word about best practices
slidesharenetdjwaldow
How many of you have
How often do you useeach of the following
91 of people use email at least daily
Preferred channel for permission-based promotional messages
Channels used most frequently for personal written communications
77 of people prefer email for
marketing messages
(direct mail is the next closest at 9)
$4056Source The Magill Report
Source The Magill Report
Compared to the ROI of
bull Search - $2224
bull Internet Ads - $1972
bull Mobile - $1051
bull Catalogs - $730
Email is not dead In fact itrsquos THRIVING GoToExplore
You should NEVER
Email marketing ldquorulesrdquo
You should ALWAYS
Email marketing ldquorulesrdquo
You should NEVER use ALL CAPS or the word ldquofreerdquo or (gasp) FREE IN
ALL CAPS in an email subject line
Which one is the winning subject line
How is that possible
Itrsquos okay to use ALL CAPS as wellas the word ldquofreerdquo in an emailsubject line GoToExplore
You should NEVER use a popup on your website or
blog to collect email opt-ins
funny or DIE
funny or DIE
bull Thousands of new email addresses added every day
bull Current list is over 1 million email addresses
funny or DIE
Popup accounts for75-80 of list growth
ldquoTo this day after 4 years I have not heard anything [negative] about itrdquo
- Patrick Starzan VP of Marketing amp Distribution
Details in this blog post amp as well as this follow up
Flickr Chris Penn
bull 30 signups per month prior
to popup
bull Once installed average shot
up to 133
bull As of Feb rsquo11 trending at 250
per month
bull 733 increase in
subscribers
ChristopherSPenncom
Flickr Chris Penn
ChristopherSPenncom
Details in this blog post
Most people hate popups But whatif they worked GoToExplore
If you learned nothing else over the past 20+ minutes please donrsquot forget this
Best practices are those that are bestfor YOUR audience GoToExplore
ldquoTherersquos a rebel lying deep in my soul Anytime anybody tells me the trend is such and such I go the opposite direction I hate the idea of trends I hate imitation I have a reverence for individualityrdquo
- Clint Eastwood
DJ WaldowWaldowSocialcomdjwaldow
waldowsocialcomemail argyrebelsguide
slidesharenetdjwaldow
How many of you have
How often do you useeach of the following
91 of people use email at least daily
Preferred channel for permission-based promotional messages
Channels used most frequently for personal written communications
77 of people prefer email for
marketing messages
(direct mail is the next closest at 9)
$4056Source The Magill Report
Source The Magill Report
Compared to the ROI of
bull Search - $2224
bull Internet Ads - $1972
bull Mobile - $1051
bull Catalogs - $730
Email is not dead In fact itrsquos THRIVING GoToExplore
You should NEVER
Email marketing ldquorulesrdquo
You should ALWAYS
Email marketing ldquorulesrdquo
You should NEVER use ALL CAPS or the word ldquofreerdquo or (gasp) FREE IN
ALL CAPS in an email subject line
Which one is the winning subject line
How is that possible
Itrsquos okay to use ALL CAPS as wellas the word ldquofreerdquo in an emailsubject line GoToExplore
You should NEVER use a popup on your website or
blog to collect email opt-ins
funny or DIE
funny or DIE
bull Thousands of new email addresses added every day
bull Current list is over 1 million email addresses
funny or DIE
Popup accounts for75-80 of list growth
ldquoTo this day after 4 years I have not heard anything [negative] about itrdquo
- Patrick Starzan VP of Marketing amp Distribution
Details in this blog post amp as well as this follow up
Flickr Chris Penn
bull 30 signups per month prior
to popup
bull Once installed average shot
up to 133
bull As of Feb rsquo11 trending at 250
per month
bull 733 increase in
subscribers
ChristopherSPenncom
Flickr Chris Penn
ChristopherSPenncom
Details in this blog post
Most people hate popups But whatif they worked GoToExplore
If you learned nothing else over the past 20+ minutes please donrsquot forget this
Best practices are those that are bestfor YOUR audience GoToExplore
ldquoTherersquos a rebel lying deep in my soul Anytime anybody tells me the trend is such and such I go the opposite direction I hate the idea of trends I hate imitation I have a reverence for individualityrdquo
- Clint Eastwood
DJ WaldowWaldowSocialcomdjwaldow
waldowsocialcomemail argyrebelsguide
How many of you have
How often do you useeach of the following
91 of people use email at least daily
Preferred channel for permission-based promotional messages
Channels used most frequently for personal written communications
77 of people prefer email for
marketing messages
(direct mail is the next closest at 9)
$4056Source The Magill Report
Source The Magill Report
Compared to the ROI of
bull Search - $2224
bull Internet Ads - $1972
bull Mobile - $1051
bull Catalogs - $730
Email is not dead In fact itrsquos THRIVING GoToExplore
You should NEVER
Email marketing ldquorulesrdquo
You should ALWAYS
Email marketing ldquorulesrdquo
You should NEVER use ALL CAPS or the word ldquofreerdquo or (gasp) FREE IN
ALL CAPS in an email subject line
Which one is the winning subject line
How is that possible
Itrsquos okay to use ALL CAPS as wellas the word ldquofreerdquo in an emailsubject line GoToExplore
You should NEVER use a popup on your website or
blog to collect email opt-ins
funny or DIE
funny or DIE
bull Thousands of new email addresses added every day
bull Current list is over 1 million email addresses
funny or DIE
Popup accounts for75-80 of list growth
ldquoTo this day after 4 years I have not heard anything [negative] about itrdquo
- Patrick Starzan VP of Marketing amp Distribution
Details in this blog post amp as well as this follow up
Flickr Chris Penn
bull 30 signups per month prior
to popup
bull Once installed average shot
up to 133
bull As of Feb rsquo11 trending at 250
per month
bull 733 increase in
subscribers
ChristopherSPenncom
Flickr Chris Penn
ChristopherSPenncom
Details in this blog post
Most people hate popups But whatif they worked GoToExplore
If you learned nothing else over the past 20+ minutes please donrsquot forget this
Best practices are those that are bestfor YOUR audience GoToExplore
ldquoTherersquos a rebel lying deep in my soul Anytime anybody tells me the trend is such and such I go the opposite direction I hate the idea of trends I hate imitation I have a reverence for individualityrdquo
- Clint Eastwood
DJ WaldowWaldowSocialcomdjwaldow
waldowsocialcomemail argyrebelsguide
How often do you useeach of the following
91 of people use email at least daily
Preferred channel for permission-based promotional messages
Channels used most frequently for personal written communications
77 of people prefer email for
marketing messages
(direct mail is the next closest at 9)
$4056Source The Magill Report
Source The Magill Report
Compared to the ROI of
bull Search - $2224
bull Internet Ads - $1972
bull Mobile - $1051
bull Catalogs - $730
Email is not dead In fact itrsquos THRIVING GoToExplore
You should NEVER
Email marketing ldquorulesrdquo
You should ALWAYS
Email marketing ldquorulesrdquo
You should NEVER use ALL CAPS or the word ldquofreerdquo or (gasp) FREE IN
ALL CAPS in an email subject line
Which one is the winning subject line
How is that possible
Itrsquos okay to use ALL CAPS as wellas the word ldquofreerdquo in an emailsubject line GoToExplore
You should NEVER use a popup on your website or
blog to collect email opt-ins
funny or DIE
funny or DIE
bull Thousands of new email addresses added every day
bull Current list is over 1 million email addresses
funny or DIE
Popup accounts for75-80 of list growth
ldquoTo this day after 4 years I have not heard anything [negative] about itrdquo
- Patrick Starzan VP of Marketing amp Distribution
Details in this blog post amp as well as this follow up
Flickr Chris Penn
bull 30 signups per month prior
to popup
bull Once installed average shot
up to 133
bull As of Feb rsquo11 trending at 250
per month
bull 733 increase in
subscribers
ChristopherSPenncom
Flickr Chris Penn
ChristopherSPenncom
Details in this blog post
Most people hate popups But whatif they worked GoToExplore
If you learned nothing else over the past 20+ minutes please donrsquot forget this
Best practices are those that are bestfor YOUR audience GoToExplore
ldquoTherersquos a rebel lying deep in my soul Anytime anybody tells me the trend is such and such I go the opposite direction I hate the idea of trends I hate imitation I have a reverence for individualityrdquo
- Clint Eastwood
DJ WaldowWaldowSocialcomdjwaldow
waldowsocialcomemail argyrebelsguide
91 of people use email at least daily
Preferred channel for permission-based promotional messages
Channels used most frequently for personal written communications
77 of people prefer email for
marketing messages
(direct mail is the next closest at 9)
$4056Source The Magill Report
Source The Magill Report
Compared to the ROI of
bull Search - $2224
bull Internet Ads - $1972
bull Mobile - $1051
bull Catalogs - $730
Email is not dead In fact itrsquos THRIVING GoToExplore
You should NEVER
Email marketing ldquorulesrdquo
You should ALWAYS
Email marketing ldquorulesrdquo
You should NEVER use ALL CAPS or the word ldquofreerdquo or (gasp) FREE IN
ALL CAPS in an email subject line
Which one is the winning subject line
How is that possible
Itrsquos okay to use ALL CAPS as wellas the word ldquofreerdquo in an emailsubject line GoToExplore
You should NEVER use a popup on your website or
blog to collect email opt-ins
funny or DIE
funny or DIE
bull Thousands of new email addresses added every day
bull Current list is over 1 million email addresses
funny or DIE
Popup accounts for75-80 of list growth
ldquoTo this day after 4 years I have not heard anything [negative] about itrdquo
- Patrick Starzan VP of Marketing amp Distribution
Details in this blog post amp as well as this follow up
Flickr Chris Penn
bull 30 signups per month prior
to popup
bull Once installed average shot
up to 133
bull As of Feb rsquo11 trending at 250
per month
bull 733 increase in
subscribers
ChristopherSPenncom
Flickr Chris Penn
ChristopherSPenncom
Details in this blog post
Most people hate popups But whatif they worked GoToExplore
If you learned nothing else over the past 20+ minutes please donrsquot forget this
Best practices are those that are bestfor YOUR audience GoToExplore
ldquoTherersquos a rebel lying deep in my soul Anytime anybody tells me the trend is such and such I go the opposite direction I hate the idea of trends I hate imitation I have a reverence for individualityrdquo
- Clint Eastwood
DJ WaldowWaldowSocialcomdjwaldow
waldowsocialcomemail argyrebelsguide
Preferred channel for permission-based promotional messages
Channels used most frequently for personal written communications
77 of people prefer email for
marketing messages
(direct mail is the next closest at 9)
$4056Source The Magill Report
Source The Magill Report
Compared to the ROI of
bull Search - $2224
bull Internet Ads - $1972
bull Mobile - $1051
bull Catalogs - $730
Email is not dead In fact itrsquos THRIVING GoToExplore
You should NEVER
Email marketing ldquorulesrdquo
You should ALWAYS
Email marketing ldquorulesrdquo
You should NEVER use ALL CAPS or the word ldquofreerdquo or (gasp) FREE IN
ALL CAPS in an email subject line
Which one is the winning subject line
How is that possible
Itrsquos okay to use ALL CAPS as wellas the word ldquofreerdquo in an emailsubject line GoToExplore
You should NEVER use a popup on your website or
blog to collect email opt-ins
funny or DIE
funny or DIE
bull Thousands of new email addresses added every day
bull Current list is over 1 million email addresses
funny or DIE
Popup accounts for75-80 of list growth
ldquoTo this day after 4 years I have not heard anything [negative] about itrdquo
- Patrick Starzan VP of Marketing amp Distribution
Details in this blog post amp as well as this follow up
Flickr Chris Penn
bull 30 signups per month prior
to popup
bull Once installed average shot
up to 133
bull As of Feb rsquo11 trending at 250
per month
bull 733 increase in
subscribers
ChristopherSPenncom
Flickr Chris Penn
ChristopherSPenncom
Details in this blog post
Most people hate popups But whatif they worked GoToExplore
If you learned nothing else over the past 20+ minutes please donrsquot forget this
Best practices are those that are bestfor YOUR audience GoToExplore
ldquoTherersquos a rebel lying deep in my soul Anytime anybody tells me the trend is such and such I go the opposite direction I hate the idea of trends I hate imitation I have a reverence for individualityrdquo
- Clint Eastwood
DJ WaldowWaldowSocialcomdjwaldow
waldowsocialcomemail argyrebelsguide
77 of people prefer email for
marketing messages
(direct mail is the next closest at 9)
$4056Source The Magill Report
Source The Magill Report
Compared to the ROI of
bull Search - $2224
bull Internet Ads - $1972
bull Mobile - $1051
bull Catalogs - $730
Email is not dead In fact itrsquos THRIVING GoToExplore
You should NEVER
Email marketing ldquorulesrdquo
You should ALWAYS
Email marketing ldquorulesrdquo
You should NEVER use ALL CAPS or the word ldquofreerdquo or (gasp) FREE IN
ALL CAPS in an email subject line
Which one is the winning subject line
How is that possible
Itrsquos okay to use ALL CAPS as wellas the word ldquofreerdquo in an emailsubject line GoToExplore
You should NEVER use a popup on your website or
blog to collect email opt-ins
funny or DIE
funny or DIE
bull Thousands of new email addresses added every day
bull Current list is over 1 million email addresses
funny or DIE
Popup accounts for75-80 of list growth
ldquoTo this day after 4 years I have not heard anything [negative] about itrdquo
- Patrick Starzan VP of Marketing amp Distribution
Details in this blog post amp as well as this follow up
Flickr Chris Penn
bull 30 signups per month prior
to popup
bull Once installed average shot
up to 133
bull As of Feb rsquo11 trending at 250
per month
bull 733 increase in
subscribers
ChristopherSPenncom
Flickr Chris Penn
ChristopherSPenncom
Details in this blog post
Most people hate popups But whatif they worked GoToExplore
If you learned nothing else over the past 20+ minutes please donrsquot forget this
Best practices are those that are bestfor YOUR audience GoToExplore
ldquoTherersquos a rebel lying deep in my soul Anytime anybody tells me the trend is such and such I go the opposite direction I hate the idea of trends I hate imitation I have a reverence for individualityrdquo
- Clint Eastwood
DJ WaldowWaldowSocialcomdjwaldow
waldowsocialcomemail argyrebelsguide
$4056Source The Magill Report
Source The Magill Report
Compared to the ROI of
bull Search - $2224
bull Internet Ads - $1972
bull Mobile - $1051
bull Catalogs - $730
Email is not dead In fact itrsquos THRIVING GoToExplore
You should NEVER
Email marketing ldquorulesrdquo
You should ALWAYS
Email marketing ldquorulesrdquo
You should NEVER use ALL CAPS or the word ldquofreerdquo or (gasp) FREE IN
ALL CAPS in an email subject line
Which one is the winning subject line
How is that possible
Itrsquos okay to use ALL CAPS as wellas the word ldquofreerdquo in an emailsubject line GoToExplore
You should NEVER use a popup on your website or
blog to collect email opt-ins
funny or DIE
funny or DIE
bull Thousands of new email addresses added every day
bull Current list is over 1 million email addresses
funny or DIE
Popup accounts for75-80 of list growth
ldquoTo this day after 4 years I have not heard anything [negative] about itrdquo
- Patrick Starzan VP of Marketing amp Distribution
Details in this blog post amp as well as this follow up
Flickr Chris Penn
bull 30 signups per month prior
to popup
bull Once installed average shot
up to 133
bull As of Feb rsquo11 trending at 250
per month
bull 733 increase in
subscribers
ChristopherSPenncom
Flickr Chris Penn
ChristopherSPenncom
Details in this blog post
Most people hate popups But whatif they worked GoToExplore
If you learned nothing else over the past 20+ minutes please donrsquot forget this
Best practices are those that are bestfor YOUR audience GoToExplore
ldquoTherersquos a rebel lying deep in my soul Anytime anybody tells me the trend is such and such I go the opposite direction I hate the idea of trends I hate imitation I have a reverence for individualityrdquo
- Clint Eastwood
DJ WaldowWaldowSocialcomdjwaldow
waldowsocialcomemail argyrebelsguide
Source The Magill Report
Compared to the ROI of
bull Search - $2224
bull Internet Ads - $1972
bull Mobile - $1051
bull Catalogs - $730
Email is not dead In fact itrsquos THRIVING GoToExplore
You should NEVER
Email marketing ldquorulesrdquo
You should ALWAYS
Email marketing ldquorulesrdquo
You should NEVER use ALL CAPS or the word ldquofreerdquo or (gasp) FREE IN
ALL CAPS in an email subject line
Which one is the winning subject line
How is that possible
Itrsquos okay to use ALL CAPS as wellas the word ldquofreerdquo in an emailsubject line GoToExplore
You should NEVER use a popup on your website or
blog to collect email opt-ins
funny or DIE
funny or DIE
bull Thousands of new email addresses added every day
bull Current list is over 1 million email addresses
funny or DIE
Popup accounts for75-80 of list growth
ldquoTo this day after 4 years I have not heard anything [negative] about itrdquo
- Patrick Starzan VP of Marketing amp Distribution
Details in this blog post amp as well as this follow up
Flickr Chris Penn
bull 30 signups per month prior
to popup
bull Once installed average shot
up to 133
bull As of Feb rsquo11 trending at 250
per month
bull 733 increase in
subscribers
ChristopherSPenncom
Flickr Chris Penn
ChristopherSPenncom
Details in this blog post
Most people hate popups But whatif they worked GoToExplore
If you learned nothing else over the past 20+ minutes please donrsquot forget this
Best practices are those that are bestfor YOUR audience GoToExplore
ldquoTherersquos a rebel lying deep in my soul Anytime anybody tells me the trend is such and such I go the opposite direction I hate the idea of trends I hate imitation I have a reverence for individualityrdquo
- Clint Eastwood
DJ WaldowWaldowSocialcomdjwaldow
waldowsocialcomemail argyrebelsguide
Email is not dead In fact itrsquos THRIVING GoToExplore
You should NEVER
Email marketing ldquorulesrdquo
You should ALWAYS
Email marketing ldquorulesrdquo
You should NEVER use ALL CAPS or the word ldquofreerdquo or (gasp) FREE IN
ALL CAPS in an email subject line
Which one is the winning subject line
How is that possible
Itrsquos okay to use ALL CAPS as wellas the word ldquofreerdquo in an emailsubject line GoToExplore
You should NEVER use a popup on your website or
blog to collect email opt-ins
funny or DIE
funny or DIE
bull Thousands of new email addresses added every day
bull Current list is over 1 million email addresses
funny or DIE
Popup accounts for75-80 of list growth
ldquoTo this day after 4 years I have not heard anything [negative] about itrdquo
- Patrick Starzan VP of Marketing amp Distribution
Details in this blog post amp as well as this follow up
Flickr Chris Penn
bull 30 signups per month prior
to popup
bull Once installed average shot
up to 133
bull As of Feb rsquo11 trending at 250
per month
bull 733 increase in
subscribers
ChristopherSPenncom
Flickr Chris Penn
ChristopherSPenncom
Details in this blog post
Most people hate popups But whatif they worked GoToExplore
If you learned nothing else over the past 20+ minutes please donrsquot forget this
Best practices are those that are bestfor YOUR audience GoToExplore
ldquoTherersquos a rebel lying deep in my soul Anytime anybody tells me the trend is such and such I go the opposite direction I hate the idea of trends I hate imitation I have a reverence for individualityrdquo
- Clint Eastwood
DJ WaldowWaldowSocialcomdjwaldow
waldowsocialcomemail argyrebelsguide
You should NEVER
Email marketing ldquorulesrdquo
You should ALWAYS
Email marketing ldquorulesrdquo
You should NEVER use ALL CAPS or the word ldquofreerdquo or (gasp) FREE IN
ALL CAPS in an email subject line
Which one is the winning subject line
How is that possible
Itrsquos okay to use ALL CAPS as wellas the word ldquofreerdquo in an emailsubject line GoToExplore
You should NEVER use a popup on your website or
blog to collect email opt-ins
funny or DIE
funny or DIE
bull Thousands of new email addresses added every day
bull Current list is over 1 million email addresses
funny or DIE
Popup accounts for75-80 of list growth
ldquoTo this day after 4 years I have not heard anything [negative] about itrdquo
- Patrick Starzan VP of Marketing amp Distribution
Details in this blog post amp as well as this follow up
Flickr Chris Penn
bull 30 signups per month prior
to popup
bull Once installed average shot
up to 133
bull As of Feb rsquo11 trending at 250
per month
bull 733 increase in
subscribers
ChristopherSPenncom
Flickr Chris Penn
ChristopherSPenncom
Details in this blog post
Most people hate popups But whatif they worked GoToExplore
If you learned nothing else over the past 20+ minutes please donrsquot forget this
Best practices are those that are bestfor YOUR audience GoToExplore
ldquoTherersquos a rebel lying deep in my soul Anytime anybody tells me the trend is such and such I go the opposite direction I hate the idea of trends I hate imitation I have a reverence for individualityrdquo
- Clint Eastwood
DJ WaldowWaldowSocialcomdjwaldow
waldowsocialcomemail argyrebelsguide
You should ALWAYS
Email marketing ldquorulesrdquo
You should NEVER use ALL CAPS or the word ldquofreerdquo or (gasp) FREE IN
ALL CAPS in an email subject line
Which one is the winning subject line
How is that possible
Itrsquos okay to use ALL CAPS as wellas the word ldquofreerdquo in an emailsubject line GoToExplore
You should NEVER use a popup on your website or
blog to collect email opt-ins
funny or DIE
funny or DIE
bull Thousands of new email addresses added every day
bull Current list is over 1 million email addresses
funny or DIE
Popup accounts for75-80 of list growth
ldquoTo this day after 4 years I have not heard anything [negative] about itrdquo
- Patrick Starzan VP of Marketing amp Distribution
Details in this blog post amp as well as this follow up
Flickr Chris Penn
bull 30 signups per month prior
to popup
bull Once installed average shot
up to 133
bull As of Feb rsquo11 trending at 250
per month
bull 733 increase in
subscribers
ChristopherSPenncom
Flickr Chris Penn
ChristopherSPenncom
Details in this blog post
Most people hate popups But whatif they worked GoToExplore
If you learned nothing else over the past 20+ minutes please donrsquot forget this
Best practices are those that are bestfor YOUR audience GoToExplore
ldquoTherersquos a rebel lying deep in my soul Anytime anybody tells me the trend is such and such I go the opposite direction I hate the idea of trends I hate imitation I have a reverence for individualityrdquo
- Clint Eastwood
DJ WaldowWaldowSocialcomdjwaldow
waldowsocialcomemail argyrebelsguide
You should NEVER use ALL CAPS or the word ldquofreerdquo or (gasp) FREE IN
ALL CAPS in an email subject line
Which one is the winning subject line
How is that possible
Itrsquos okay to use ALL CAPS as wellas the word ldquofreerdquo in an emailsubject line GoToExplore
You should NEVER use a popup on your website or
blog to collect email opt-ins
funny or DIE
funny or DIE
bull Thousands of new email addresses added every day
bull Current list is over 1 million email addresses
funny or DIE
Popup accounts for75-80 of list growth
ldquoTo this day after 4 years I have not heard anything [negative] about itrdquo
- Patrick Starzan VP of Marketing amp Distribution
Details in this blog post amp as well as this follow up
Flickr Chris Penn
bull 30 signups per month prior
to popup
bull Once installed average shot
up to 133
bull As of Feb rsquo11 trending at 250
per month
bull 733 increase in
subscribers
ChristopherSPenncom
Flickr Chris Penn
ChristopherSPenncom
Details in this blog post
Most people hate popups But whatif they worked GoToExplore
If you learned nothing else over the past 20+ minutes please donrsquot forget this
Best practices are those that are bestfor YOUR audience GoToExplore
ldquoTherersquos a rebel lying deep in my soul Anytime anybody tells me the trend is such and such I go the opposite direction I hate the idea of trends I hate imitation I have a reverence for individualityrdquo
- Clint Eastwood
DJ WaldowWaldowSocialcomdjwaldow
waldowsocialcomemail argyrebelsguide
Which one is the winning subject line
How is that possible
Itrsquos okay to use ALL CAPS as wellas the word ldquofreerdquo in an emailsubject line GoToExplore
You should NEVER use a popup on your website or
blog to collect email opt-ins
funny or DIE
funny or DIE
bull Thousands of new email addresses added every day
bull Current list is over 1 million email addresses
funny or DIE
Popup accounts for75-80 of list growth
ldquoTo this day after 4 years I have not heard anything [negative] about itrdquo
- Patrick Starzan VP of Marketing amp Distribution
Details in this blog post amp as well as this follow up
Flickr Chris Penn
bull 30 signups per month prior
to popup
bull Once installed average shot
up to 133
bull As of Feb rsquo11 trending at 250
per month
bull 733 increase in
subscribers
ChristopherSPenncom
Flickr Chris Penn
ChristopherSPenncom
Details in this blog post
Most people hate popups But whatif they worked GoToExplore
If you learned nothing else over the past 20+ minutes please donrsquot forget this
Best practices are those that are bestfor YOUR audience GoToExplore
ldquoTherersquos a rebel lying deep in my soul Anytime anybody tells me the trend is such and such I go the opposite direction I hate the idea of trends I hate imitation I have a reverence for individualityrdquo
- Clint Eastwood
DJ WaldowWaldowSocialcomdjwaldow
waldowsocialcomemail argyrebelsguide
How is that possible
Itrsquos okay to use ALL CAPS as wellas the word ldquofreerdquo in an emailsubject line GoToExplore
You should NEVER use a popup on your website or
blog to collect email opt-ins
funny or DIE
funny or DIE
bull Thousands of new email addresses added every day
bull Current list is over 1 million email addresses
funny or DIE
Popup accounts for75-80 of list growth
ldquoTo this day after 4 years I have not heard anything [negative] about itrdquo
- Patrick Starzan VP of Marketing amp Distribution
Details in this blog post amp as well as this follow up
Flickr Chris Penn
bull 30 signups per month prior
to popup
bull Once installed average shot
up to 133
bull As of Feb rsquo11 trending at 250
per month
bull 733 increase in
subscribers
ChristopherSPenncom
Flickr Chris Penn
ChristopherSPenncom
Details in this blog post
Most people hate popups But whatif they worked GoToExplore
If you learned nothing else over the past 20+ minutes please donrsquot forget this
Best practices are those that are bestfor YOUR audience GoToExplore
ldquoTherersquos a rebel lying deep in my soul Anytime anybody tells me the trend is such and such I go the opposite direction I hate the idea of trends I hate imitation I have a reverence for individualityrdquo
- Clint Eastwood
DJ WaldowWaldowSocialcomdjwaldow
waldowsocialcomemail argyrebelsguide
Itrsquos okay to use ALL CAPS as wellas the word ldquofreerdquo in an emailsubject line GoToExplore
You should NEVER use a popup on your website or
blog to collect email opt-ins
funny or DIE
funny or DIE
bull Thousands of new email addresses added every day
bull Current list is over 1 million email addresses
funny or DIE
Popup accounts for75-80 of list growth
ldquoTo this day after 4 years I have not heard anything [negative] about itrdquo
- Patrick Starzan VP of Marketing amp Distribution
Details in this blog post amp as well as this follow up
Flickr Chris Penn
bull 30 signups per month prior
to popup
bull Once installed average shot
up to 133
bull As of Feb rsquo11 trending at 250
per month
bull 733 increase in
subscribers
ChristopherSPenncom
Flickr Chris Penn
ChristopherSPenncom
Details in this blog post
Most people hate popups But whatif they worked GoToExplore
If you learned nothing else over the past 20+ minutes please donrsquot forget this
Best practices are those that are bestfor YOUR audience GoToExplore
ldquoTherersquos a rebel lying deep in my soul Anytime anybody tells me the trend is such and such I go the opposite direction I hate the idea of trends I hate imitation I have a reverence for individualityrdquo
- Clint Eastwood
DJ WaldowWaldowSocialcomdjwaldow
waldowsocialcomemail argyrebelsguide
You should NEVER use a popup on your website or
blog to collect email opt-ins
funny or DIE
funny or DIE
bull Thousands of new email addresses added every day
bull Current list is over 1 million email addresses
funny or DIE
Popup accounts for75-80 of list growth
ldquoTo this day after 4 years I have not heard anything [negative] about itrdquo
- Patrick Starzan VP of Marketing amp Distribution
Details in this blog post amp as well as this follow up
Flickr Chris Penn
bull 30 signups per month prior
to popup
bull Once installed average shot
up to 133
bull As of Feb rsquo11 trending at 250
per month
bull 733 increase in
subscribers
ChristopherSPenncom
Flickr Chris Penn
ChristopherSPenncom
Details in this blog post
Most people hate popups But whatif they worked GoToExplore
If you learned nothing else over the past 20+ minutes please donrsquot forget this
Best practices are those that are bestfor YOUR audience GoToExplore
ldquoTherersquos a rebel lying deep in my soul Anytime anybody tells me the trend is such and such I go the opposite direction I hate the idea of trends I hate imitation I have a reverence for individualityrdquo
- Clint Eastwood
DJ WaldowWaldowSocialcomdjwaldow
waldowsocialcomemail argyrebelsguide
funny or DIE
funny or DIE
bull Thousands of new email addresses added every day
bull Current list is over 1 million email addresses
funny or DIE
Popup accounts for75-80 of list growth
ldquoTo this day after 4 years I have not heard anything [negative] about itrdquo
- Patrick Starzan VP of Marketing amp Distribution
Details in this blog post amp as well as this follow up
Flickr Chris Penn
bull 30 signups per month prior
to popup
bull Once installed average shot
up to 133
bull As of Feb rsquo11 trending at 250
per month
bull 733 increase in
subscribers
ChristopherSPenncom
Flickr Chris Penn
ChristopherSPenncom
Details in this blog post
Most people hate popups But whatif they worked GoToExplore
If you learned nothing else over the past 20+ minutes please donrsquot forget this
Best practices are those that are bestfor YOUR audience GoToExplore
ldquoTherersquos a rebel lying deep in my soul Anytime anybody tells me the trend is such and such I go the opposite direction I hate the idea of trends I hate imitation I have a reverence for individualityrdquo
- Clint Eastwood
DJ WaldowWaldowSocialcomdjwaldow
waldowsocialcomemail argyrebelsguide
funny or DIE
bull Thousands of new email addresses added every day
bull Current list is over 1 million email addresses
funny or DIE
Popup accounts for75-80 of list growth
ldquoTo this day after 4 years I have not heard anything [negative] about itrdquo
- Patrick Starzan VP of Marketing amp Distribution
Details in this blog post amp as well as this follow up
Flickr Chris Penn
bull 30 signups per month prior
to popup
bull Once installed average shot
up to 133
bull As of Feb rsquo11 trending at 250
per month
bull 733 increase in
subscribers
ChristopherSPenncom
Flickr Chris Penn
ChristopherSPenncom
Details in this blog post
Most people hate popups But whatif they worked GoToExplore
If you learned nothing else over the past 20+ minutes please donrsquot forget this
Best practices are those that are bestfor YOUR audience GoToExplore
ldquoTherersquos a rebel lying deep in my soul Anytime anybody tells me the trend is such and such I go the opposite direction I hate the idea of trends I hate imitation I have a reverence for individualityrdquo
- Clint Eastwood
DJ WaldowWaldowSocialcomdjwaldow
waldowsocialcomemail argyrebelsguide
funny or DIE
Popup accounts for75-80 of list growth
ldquoTo this day after 4 years I have not heard anything [negative] about itrdquo
- Patrick Starzan VP of Marketing amp Distribution
Details in this blog post amp as well as this follow up
Flickr Chris Penn
bull 30 signups per month prior
to popup
bull Once installed average shot
up to 133
bull As of Feb rsquo11 trending at 250
per month
bull 733 increase in
subscribers
ChristopherSPenncom
Flickr Chris Penn
ChristopherSPenncom
Details in this blog post
Most people hate popups But whatif they worked GoToExplore
If you learned nothing else over the past 20+ minutes please donrsquot forget this
Best practices are those that are bestfor YOUR audience GoToExplore
ldquoTherersquos a rebel lying deep in my soul Anytime anybody tells me the trend is such and such I go the opposite direction I hate the idea of trends I hate imitation I have a reverence for individualityrdquo
- Clint Eastwood
DJ WaldowWaldowSocialcomdjwaldow
waldowsocialcomemail argyrebelsguide
Details in this blog post amp as well as this follow up
Flickr Chris Penn
bull 30 signups per month prior
to popup
bull Once installed average shot
up to 133
bull As of Feb rsquo11 trending at 250
per month
bull 733 increase in
subscribers
ChristopherSPenncom
Flickr Chris Penn
ChristopherSPenncom
Details in this blog post
Most people hate popups But whatif they worked GoToExplore
If you learned nothing else over the past 20+ minutes please donrsquot forget this
Best practices are those that are bestfor YOUR audience GoToExplore
ldquoTherersquos a rebel lying deep in my soul Anytime anybody tells me the trend is such and such I go the opposite direction I hate the idea of trends I hate imitation I have a reverence for individualityrdquo
- Clint Eastwood
DJ WaldowWaldowSocialcomdjwaldow
waldowsocialcomemail argyrebelsguide
Flickr Chris Penn
ChristopherSPenncom
Details in this blog post
Most people hate popups But whatif they worked GoToExplore
If you learned nothing else over the past 20+ minutes please donrsquot forget this
Best practices are those that are bestfor YOUR audience GoToExplore
ldquoTherersquos a rebel lying deep in my soul Anytime anybody tells me the trend is such and such I go the opposite direction I hate the idea of trends I hate imitation I have a reverence for individualityrdquo
- Clint Eastwood
DJ WaldowWaldowSocialcomdjwaldow
waldowsocialcomemail argyrebelsguide
Most people hate popups But whatif they worked GoToExplore
If you learned nothing else over the past 20+ minutes please donrsquot forget this
Best practices are those that are bestfor YOUR audience GoToExplore
ldquoTherersquos a rebel lying deep in my soul Anytime anybody tells me the trend is such and such I go the opposite direction I hate the idea of trends I hate imitation I have a reverence for individualityrdquo
- Clint Eastwood
DJ WaldowWaldowSocialcomdjwaldow
waldowsocialcomemail argyrebelsguide
If you learned nothing else over the past 20+ minutes please donrsquot forget this
Best practices are those that are bestfor YOUR audience GoToExplore
ldquoTherersquos a rebel lying deep in my soul Anytime anybody tells me the trend is such and such I go the opposite direction I hate the idea of trends I hate imitation I have a reverence for individualityrdquo
- Clint Eastwood
DJ WaldowWaldowSocialcomdjwaldow
waldowsocialcomemail argyrebelsguide
Best practices are those that are bestfor YOUR audience GoToExplore
ldquoTherersquos a rebel lying deep in my soul Anytime anybody tells me the trend is such and such I go the opposite direction I hate the idea of trends I hate imitation I have a reverence for individualityrdquo
- Clint Eastwood
DJ WaldowWaldowSocialcomdjwaldow
waldowsocialcomemail argyrebelsguide
ldquoTherersquos a rebel lying deep in my soul Anytime anybody tells me the trend is such and such I go the opposite direction I hate the idea of trends I hate imitation I have a reverence for individualityrdquo
- Clint Eastwood
DJ WaldowWaldowSocialcomdjwaldow
waldowsocialcomemail argyrebelsguide
DJ WaldowWaldowSocialcomdjwaldow
waldowsocialcomemail argyrebelsguide