The REAL DealThe REAL Deal

An Outreach Framework for

Credit Unions

What is OutreachWhat is Outreach

Outreach can encompass but is not limited to:– Access to services – promoted and encouraged to all– Education – fostering good financial choices/decisions– Programs and products – affordable and beneficial– Results-oriented approaches – produces measurable

outcomes in terms of personal growth– Active participation in communities and in charitable

activities.

Why Outreach, Why Now?Why Outreach, Why Now?

• Most credit unions are already doing outreach, but few measure results or tell the story.

• Previous data on outreach efforts have been largely anecdotal. This needs to change for two reasons:

– An increased emphasis on outreach will translate to successful future member growth; and,

– The current environment in Washington, D.C. and at the statehouse warrants attention to outreach efforts as well as the expansion of these efforts.

The REAL DealThe REAL Deal

• The use of the “REAL” Deal brand was created as an identifier for the national outreach framework.

In Georgia, we have the

REAL Deal REAL Deal

Outreach CampaignOutreach Campaign

Areas of FocusAreas of Focus

The REAL Deal outreach framework

includes four areas of focus:

REAL SourcesREAL SourcesInformation resources to improve consumer

financial knowledge to empower individuals

to make good choices that affect their

personal financial circumstances. Examples:

• GettingAhead Association

• NEFE

• Financial seminars

• One-on-one counseling

REAL ProgramsREAL Programs

Tangible products and services provided by

credit unions to assist individuals of modest

and moderate means to achieve their

personal financial goals. Examples:

• Youth savings account

• Second chance financing

• ID theft protection

GettingAhead AssociationGettingAhead AssociationPrograms targeting modest means members offer

the opportunity to include the GettingAhead

Association into a CU’s field of membership.• Currently over 2,000 GAA members• GAA membership cost: $5• Added value to members

REAL Community HelpREAL Community Help

Credit union participation in community

activities and charitable programs that are

targeted to assist individuals of modest and

moderate means. Examples:

• Children’s Miracle Network

• Care packages to soldiers

• Donations and disaster assistance

• Teacher recognition

REAL PartnershipsREAL Partnerships

Formal relationships between credit unions

and other organizations that provide

outreach services to individuals of modest

and moderate means. Examples:

• GettingAhead Association

• Economic development organizations

• Partners in Education

‘‘REAL Deal’ Credit UnionREAL Deal’ Credit Union

‘REAL Deal’ Credit Unions are actively and consistently engaged in at least three areas of focus.

Priority REAL ProgramsPriority REAL ProgramsImplementation teams will assist credit unions

execute these products. All offer the

opportunity to include the GettingAhead

Association into a CU’s field of membership.• Short-Term Loan Program• Special Auto Loan Program• Systematic Savings Account• Second Chance Access Account• First-Time Home Buyer Program

Web siteWeb site

The REAL Deal Web site houses

information about the REAL Deal Outreach

Campaign. This information is accessible to

• Credit unions• Media• REAL Deal Liaisons

Web siteWeb site

Uses:

• Recording credit union information on REAL Deal activities

• Education and interaction of REAL Liaisons

• Provide information for the REAL Story

REAL Deal LiaisonsREAL Deal Liaisons

• Each CU names a liaison

• Shares progress, results with GCUA

• Data and information sharing among liaisons

• Tell REAL Stories on Web site

• REAL Deal Reunion at Fall Symposium

Next StepsNext Steps

September – December 2008

• Measurement

- Data collection: Lives touched, financial impact

• REAL Story

- Best practices: CUs with results

- Media mentions

• Register for Reunion

GCUA ContactsGCUA Contacts

(770) 476-9625

• Brandee Bickle, ext. 3461

• Dan Denning, ext. 3425

• Anita Paul, ext. 3415

Thank YouThank You

This PowerPoint presentation will be available online at

gcua.org