the product creation process - gaud&iacute system ... product creation process by gerrit muller...

The Product Creation Processby Gerrit Muller Buskerud University College

e-mail: [email protected]

Abstract

The Product Creation Process is described in its context. A phased model forProduct Creation is shown. Many organizations use a phased model as blueprintfor the way of working. The operational organization of the product creationprocess is discussed, especially the role of the operational leader.

Distribution

This article or presentation is written as part of the Gaudí project. The Gaudí projectphilosophy is to improve by obtaining frequent feedback. Frequent feedback is pursued by anopen creation process. This document is published as intermediate or nearly mature versionto get feedback. Further distribution is allowed as long as the document remains completeand unchanged.

October 20, 2017status: conceptversion: 2.2

needs

design

verification

engineering

core information

in draft50%

most information

available in

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information is stable

enough to use

heavier change control

Legend:

specification

preparing or updating workfull under development

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feasibility

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definition

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design

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monitoring

The Product Creation Process in Business Context

Customer

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Product Creation Process

Policy and

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People and Technology Management Process

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The Product Creation Process2 Gerrit Muller

version: 2.2October 20, 2017

PCPcontext

Phasing of the PCP at Business Level

0.

feasibility

1.

definition

2.

system

design

3.

engineering

4.

integration

& test

5.

field

monitoring

sales

logistics

production

service

development & engineering: marketing, project management, design



PCPbusinessPhases

Phasing the Design Control Process

needs

design

verification

engineering

core information

in draft50%

most information

available in

concept

information is stable

enough to use

heavier change control

Legend:

specification

preparing or updating workfull under development

0.

feasibility

1.

definition

2.

system

design

3.

engineering

4.

integration

& test

5.

field

monitoring



PCPdesignPhases

Advantages and Disadvantages of a Phased Process

benefits

blueprint: how to work

reuse of experience

employees know what and when

reference for management

disadvantages

following blueprint blindly

too bureaucratic

transitions treated black and white



PCPphasesProsAndCons

Characteristics of a Phase Model

needs

design

verification

engineering

specification

0.

feasibility

1.

definition

2.

system

design

3.

engineering

4.

integration

& test

5.

field

monitoring

phase transitions

check points

co

ncu

rre

ncy

iteration

order

long-lead

items

order

high-cost

items

product

announcement

large impact

decisions



PCPcharacteristics

Decisions and Phase Transitions

Define a minimal set of large-impact decisions.

Define the mandatory and supporting information required

for the decision.

Schedule a decision after the appropriate phase transition.

Decide explicitly.

Communicate the decision clearly and widely.



PCPdecisions

Evolutionary PCP model

requirements

specification

designbuild

test and

evaluate

2% of budget (EVO)

2 weeks (XP)

up to 2 months

per cyclus



PCPspiral

Decomposition of the Product Creation Process

Product Creation Process

Operational

Management

Design

ControlMarketing

specification

budget

time

technical profitability

saleability

needs

specification

design

engineering

what is needed

what will be realized

how to realize

how to produce

and to maintain

customer input

customer expectations

market introduction

introduction at customer

feedback

product pricing

commercial structureplanning

progress control

resource

management

risk management

project log

verification

meeting specs

following design



PCPdecomposition

Operational Organization of the PCP

subsystem

singleproduct

productfamily

entireportfolio

developersmodule

portfolio

operational

manager

family

operational

manager

(single product)

project

leader

subsystem

project

leader

operational

portfolio

architect

family

architect

product

architect

subsystem

architect

technical

portfolio

marketing

manager

family

marketing

manager

product

manager

commercial



PCPoperationalOrganization

Prime Responsibilities of the Operational Leader

Resources Time

Specification

Quality



PCPoperationalTriangle

The Rules of the Operational Game

assess risks

determine feasibility

define project

update projectspecification, resources, time

business management project leader

accept or reject

execute project

within normal

quality rules

accept



PCPoperationalGame

Operational Teams

Operational Leader

(project leader)

Operational Support

(project manager)

Marketing or

Product Manager

Architect

Application

Manager

Test Engineer

Service Manufacturing

LogisticsSales

Manager Quality

Assurance

Requirements

AnalystSubsystem

Operational

Leaders

Subsystem

ArchitectsTechnology-

Specific

Architects

Development

support



PCPconcentricTeams

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