The Power of The Pencil

How Sketch Research can help you get inside the minds of your users

Sketches help us construct ideas

Sketches can help us deconstruct what’s in someone’s head

Psychologists have been using sketches for research for years

How does this relate to digital product design?

Maps & places

People & Relationships

Time & Sequences

Complex Systems

Sketch research can help you understand your users’ mental models of…

Case Study #1 Google Local Mobile Search

HomeWork

Home

Work

Seems obvious now, right?

Case Study #2 Google Social Research

Case Study #3 Intercom

Intercom works like this…

Wait, what?

How do you describe how Intercom works?

Sketch Research Takeaways

#1

Sketching is a powerful way to do product research

#2

Use it to understand users’ mental models of people, space, time, and complex systems

Competitive advantage

#3 #4

Go and try it!