The power of networking through LinkedIn

2014 LinkedIn Stats - Growing

• LinkedIn Has Over 350 Million Members

• Average user has 240 “Connections”

• One degree from over 35,000 “Trusted Connections”

• Two degrees from over 3,200,000 “Trusted Connections”

• 160 Million unique visitors a month

• 1 million new members added per week

• 17.8 million members belong to groups

• 1.2 million comments and posts to groups weekly

• 2 billion people searches annually

• 2 million companies have a company page

Stats courtesy of DIGITAL PROFESSIONAL INSTITUTE

Current Use of Social Networks?

• Blogs

• Articles

• Postings

• Status Updates

• Emails

• Video/Photo

• Links

Creating Your Profile Profiles can be varied in type and size, but there are a few key areas to complete:

Headline Summary Specialties Experience Education Interests Recommendations Contact settings

Creating Your Profile

Headline

Personal Brand Statement

Keywords/Job title

What Key words should you include throughout

your summary?

Creating Your Profile

• What are you an expert in? • How would your ideal prospect find you? • What would they “yell” or “Google” to find

you? • What makes you different? • What is your skill set?

Experience, Education and Interests

Creating Your Profile

If you don’t select your skills and expertise, LinkedIn will do it for you!

Creating Your Profile

Recommendations

Creating Your Profile

Pay it forward

Recommendations

Ideally personalise your request rather than use the default text

Creating Your Profile

To see specific updates

• Connections • Profiles • Groups • Companies • etc

Status Updates

Creating Your Profile

Building your Network

‘The real power of your network is in the

second degree’

Building Your Network

Dear _________! I came across your profile via one of our connections, I hope you don't mind. I’m always interested in connecting and meeting leaders within ________such as you to better develop my role as _______. Care to connect?

Check everyday to see who’s looked at your profile via the ‘Who’s viewed your profile? and ‘Who’s viewed your Updates’

Building Your Network

Check everyday to see who’s looked at your profile via the ‘Who’s viewed your profile?

Building Your Network

Check weekly to see who you may know via the ‘People You May Know’ feature

You can then send them an invitation to connect: ‘I see we have a number of connections in common…’

or you can see who would be best to make an introduction for you.

Building Your Network

A personalised message: Provides value and a reason to connect Invitations to Connect

Building Your Network

See who they know Click on their connections

Building Your Network

Advanced Search

Building Your Network

Who can introduce you through your current connections?

Define your search criteria

Advanced Search

Building Your Network

Advanced Search - Companies

Building Your Network

Building Your Network

And Click on see all 524 employees

40 potential introductions – warm leads

Building Your Network

Using tags for your connections enables you to search for them and keep in touch

Maintaining Contact

You can join up to 50 groups

There are over 250,000 groups on LinkedIn

Is It the right group for you?

Maintaining Contact

Create and contribute to discussions

Don’t place promotions in the discussions section

Maintaining Contact

Aim to become key influencer

Post thought

provoking questions

Maintaining Contact

Maintaining Contact

Sharing your work

Pulse: What’s trending in your industry?

Maintaining Contact

The Top 10 LinkedIn To-Do’s

1. Build a complete profile

2. Update and engage frequently with your connections

3. Recommend others

4. Join and participate in groups

5. Start your own group

6. Search companies and harvest new leads

7. Respond to everyone who communicates with you

8. Promote your blog

9. Consider adding video and other documents to showcase your work

10. Integrate Twitter

The Top 10 LinkedIn To-Do’s