The Potential of Collaboration for Enhancing Efficiency 20 June 2013

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Simply connect

Setting the scene

➔ We are all addicted to connectivity.

➔ Demand for connectivity will increase as digital natives start work.

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Always connected

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➔ Most passengers carry a smartphone, tablet, phablet or all three – and expect to use them all the time. Crew are no different. ➔ Statistics show:

➔ people look at their phones every six minutes. ➔ more than a third of us read emails, tweet and update

Facebook before getting out of bed in the morning.

➔ Connectivity is a key business tool.

➔ People expect connectivity wherever they are: in the office, at home, in a taxi, on the train….

Why would it be different on a plane?

Connectivity is a must everywhere

Passenger boards flight using mobile phone bar code

Passenger drops bag and receives bag tag on mobile phone

Passenger checks in by mobile phone and receives a bar-coded boarding pass

Passenger is updated with latest baggage information

Passenger checks email, receive SMS, place calls during flight

Passenger is able to rebook missed connection

Mobile phone access to VIP lounge

The seamless passenger journey

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Reducing operational costs for airports and airlines START END

What you need to make it work ➔ Multiple inflight connectivity systems to

meet each airline’s specific needs.

➔ 350 roaming agreements covering more than 2.6 billion GSM subscribers.

➔ Regulatory approval for more than 94

countries.

➔ Airline & Airport integration.

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OnAir’s assets

Inmarsat SwiftBroadband and GX Aviation are the only global networks designed for mobility

Optimizing assets: the connected aircraft 3.0

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Passengers

Improving the flying experience

Cabin Crew

Improving passenger service

and efficiency

Pilots / Cockpit

Improving aircraft efficiency

Meeting passenger needs

➔ Flexible access: − Link to seatback − Bring your own device

➔ Content delivery: − Enhanced use of social media − On-demand Services (OnAir Play): TV, video, sport,

live news and business updates, e-papers, etc. − Enriched maps − Shopping opportunities

➔ Relationship Management:

− Social check-in − Loyalty programs − Staying in touch with your business, friends and family

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Improving the flying experience

New services will develop as passengers’ demands evolve

➔ Relationship management: − Paperless, real-time access to frequent flyer information − Re-booking of onward flights − Duty-free − Validation of credit cards to prevent fraud − Baggage management

➔ Cabin management: − System status & updates − Maintenance reporting − Inventory management − Telemedicine

➔ Crew management: − Rostering − Training on new processes

Improving cabin crew operations

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Improving crew efficiency

New services will develop as needs evolve

Connecting the pilots

➔ Flight operations: − Enriched weather maps − Electronic Flight Bags − Optimization of flight planning − Improved pilot communications

➔ Maintenance operations:

− OEM and supplier Condition Based Monitoring (CBM) − Engine manufactures and major on-board systems − Seamless integration of aircraft and ground operations

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Increasing operational efficiency

New services will develop as needs evolve

GX Aviation Ka program ➔ Optimized network for

mobile terminal will reduce latency

➔ Smaller beams will bring more bandwidth capacity

➔ IP TV capabilities ➔ Aircraft are flying

datacentres linking the airport with airline operations

2 channels with balanced traffic ➔ Channel 1 and

Channel 2 load balancing traffic optimization

➔ Internet portal

SBB with 2 channels

Relevance of SBB and GX Aviation to meet aircraft connectivity needs

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More devices with richer content

Separated source traffic ➔ Channel 1: used for GSM

and secondary Internet traffic

➔ Channel 2: Primary Internet traffic

SBB with 2 channels

Devices connected

Richer content network

3% Cabin penetration

10%

30%+

SBB with 4 channels

SBB with 2 channels

20%

SBB cockpit services ➔ Safety services /

ACARS, etc. ➔ Data links to OEMs and

suppliers ➔ Easy upgrade to enabled

SBB aircraft

Increased SBB capacity ➔ Will serve more demand

with paying model ➔ Will not enhance the

customer experience penalised by the latency

There is a plan to meet the growing demand

Today Future

The boom in data

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➔ Connectivity will lead to data proliferation. ➔ The next generation of aircraft – B787s, A350s and beyond – are already

flying datacenters.

➔ Growing demand in data for airports, airlines, OEMS, etc. ➔ There is an important balance between live and stored . ➔ Ground 3 and 4G network infrastructure is critical.

Harnessing data from all sources is key

An aircraft generates 500 GB of data flying from Los Angeles to London

LAX LHR

MB

MB MB

MB MB

MB

MB

MB MB MB MB

MB

MB

MB MB

MB

It’s all about managing and optimizing the “pipe”

The role of collaboration

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➔ How we analyse big data as an industry will define our future.

➔ Integrated data assembles this jigsaw for a more efficient air transport industry.

More data demands more integration

Optimizing the industry

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Managing the next big step ➔ To maximize the potential of the connected aircraft we need:

− Enable the connected aircraft 3.0

− Integration of the industry

− Global consistency in coverage

− Optimizing data links

− Affordable costs to transfer data

− High quality of Service

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Simply find out more today at www.onair.aero © OnAir 2013

Ian Dawkins Chief Executive Officer OnAir 71, av. Louis Casaï, PO Box 42 1216 Cointrin, Geneva, Switzerland tel +41 (0) 22 747 6440

Contact

DISCLAIMER

Any use, republication or redistribution of this content is expressly prohibited without the prior written consent of the Author. Permission to copy and reproduce content may be granted by the author, at their discretion, and by request only. Source: presentation of Ian Dawkins, OnAir at the 2013 SITA Air Transport IT Summit, Brussels.

2013 Air Transport IT Summit