THE PERFECT MATCHHARNESSING THE COLLECTIVE POWER OF SMALL ACTS

VINEET SINGAL@vineet_singal

250,000Leukemia diagnoses/year

30%Sibling Match

70%Donor Registry Match

1

20,000

CHANCES OF A PERFECT MATCH IF YOU ARE SOUTH ASIAN.

1

NOTHINGNOTHING

1Swab + Donate $30,000=

$30,000=1Swab + Donate

1980: A SERIOUS, PAINFUL PROCEDURE

2011: A RELATIVELY SIMPLE, MILDLY DISCOMFORTING PROCEDURE

CULTIVATE OPTIMISM

PEOPLE DIDN’T KNOW

COULD WE…

GET 100,000 PEOPLE TO REGISTER?

How?

Humans are not ideally set upto understand logic; they are setup to understand stories.

Cognitive Psychologist

ROBERT SCHANK

CAMPAIGNS THAT TOOK FLIGHT...

CULTIVATE OPTIMISM

DESIGN FOR OTHERS

http://youtu.be/4F_6ukcSB3Y

Register as a DonorRun a DriveSpread the Word

I LOVE AMITI HATE CANCER

HARNESS NETWORKS

DESIGN FOR NETWORK EFFECTS OTHERS DO THINGS THAT YOU DON’T EXPECT

40Days

1200+Drives

40,000Cheek Swabs

and counting...

Help us Help Amit.

“I am of the opinion that my life belongs to the whole community and as long as I live, it is my privilege to do for it whatever I can.”- George Bernard Shaw

www.marrowtree.org

New Years Day 2012

YOU!

LIVES SAVED

Life

NOTHINGNOTHING

NOTHINGSOMETHING

GRAPHICDESIGN BY

JAMES PANhttp://ja-m.es

AND SPECIAL THANKS TOJennifer Aaker and Andy Smith, The Dragonfly Effect, Jessa Kalani,

Emily Olson, Aziz Ansari, Chris Pratt, AOL Impact, Beth Kanter, Gary Vaynerchuk, DoSomething.org, Be the Match, DKMS, Sameer and

Vinay, Robert Chatwani, Purin Phanichphant, Joe Brown, Emily Ma, Barbara McCarthy, Nancy Duarte, Nathan Waterhouse, Pankaj Shah, Harry Elam, Lakshmi Pratury, Sheena Reddy, Oren and Justine Jacob,

Thomas Schnaubelt, Haas Center for Public Service, Stanford University, James Higa, the entire 100KCheeks Team past and present,

my family

THANK YOU.