The Pearl HDCUDC

July 2009

HOSPITALITY DEVELOPMENT COMPANY – HDC o.m.c.

A United Development Company psc. (UDC) Subsidiary

ABOUT QATAR

Qatar GeographyGeographically the country of Qatar almost feels like a large desert island, a large flat land area surrounded almost entirely by water, bordering Saudi Arabia and United Arab Emirates (UAE). Fresh water is scarce and Qatar has several large desalination plants.

Currency

The official currency is the Qatari Riyal (QR), which is divided into 100 dirham's. The Exchange parity has been set at the fixed rate of US $ = 3.65 QR’s

National Day The 18th of December every year

National Flag

The national flag is maroon color with a broad vertical white stripe at the pole

Local Time 3 hours + Greenwich Mean Time.

Electrical Current 240 Volts + 6% with frequency 50 hertz

Location: Qatar is a peninsula running north into the Persian / Arabian Gulf. Qatar is bounded in the south by the United Arab Emirates.

Climate

Qatar has a desert climate of hot summer and relatively warm winter.

Capital of Qatar

Doha is the Capital city of Qatar, the seat of government and the location of the main commercial and financial institutions.

Population

The population of Qatar is 1,678,568 (till 31 May 2010) according to Qatar Statistics Authority.

Religion and Official Language

Islam is the official religion of the State. Arabic is the official language.

Qatar is investing in its tourism infrastructure:

- US$ 15 billion tourism master plan unveiled in 2004 to include:

- New airport expansion

- Around 40 new hotels by 2012

- World-class sporting and tourism facilities

About QATAR

A few major developments / events :

- Asian Games 2006

- Cultural Village

- Science and Technology Park (STP)

- Museum of Islamic Arts Designed by I. M. Pei

Qatar is one of the smallest Gulf Countries in terms of population and geographical area but the second largest gas reserves in the world representing more than 5% of the world total.

The prosperity of natural resources coupled with the growing and diversifying economy means enormous access to investment opportunities and incentives. The Qatari government adopts a policy aiming at diversifying income resources and developing economic infrastructure.

Specifically, the government expanded the exploration projects in oil and gas sectors and offered numerous incentives to attract foreign investors to carry out similar projects. The Qatari economy is one of the most rapidly growing economies in the world offering the international community a variety of world-class and cutting-edge products and services.

Qatar Economy General Overview

Briefly…..

• One of Qatar’s largest private sector shareholding companies

• One of the Top 100 Companies in the Middle East

• Established : July 1999

• Paid-up Capital: QR 1.072 billion (US$ 294 million)

• Listed on Doha Securities Market (DSM) : June 2003

• More than 5,000 Qatari and international shareholders

• DSM opened to foreign (non-GCC) investors April 2005

UNITEDDEVELOPMENTCOMPANY Q.S.C

An innovative private sectorinvestment company

• UDC is a long term investor that develops and invests in

carefully selected projects and companies with good profit

growth potential

• UDC creates value for our shareholders and business partners by

an active engagement in our investments

A value company

• Home base is Qatar, with its rapidly growing economy and

business opportunities, but……..

• Actively seeking opportunities and business partners outside

Qatar

A wide vision company

• Wide scope: GCC; Middle East and beyond Broad spectrum of sectors, including: industrial,

hydrocarbon related, construction, services, hospitality and real estate

• Lasting project value to maximize long-term returns for shareholders and partners

Investment strategy

UDC Subsidiaries

HDC100%

UFC100%

“The Most Glamorous Address in The Middle East”

SCALE• 400 hectares• 32 kilometers of new coastline • 350 meters from mainland• $10 billion when fully built in 2012 and:

• 41,000 international residents• 40,000 staff working • 45,000 daily visitors

5.5 km

3.6 km

LOCATION

University

Existing World Class18 - hole Golf Course

Ritz Carlton

Al Qutaifiyah Lagoon

Intercontinental

Downtown 10 mins.Airport 15 mins.

Cultural Village

Safliya Natural Island

The Pearl-Qatar “The most glamorous address in the Middle East”

January 05

November 05

Satellite Image – Jan 07March 2007

July 2007

June 07

October 07

November 05

January 09

Freehold Title• 100% freehold ownership.• Qatar residency rights for owners.

Investment Gem• High return on investment.• Excellent finance terms.• Varied investment choices available.

- Development plots.

- Completed individual apartments.

- Townhouses and villas.

- Retail lease sites.

Cosmopolitan Residential Community• Centrally located in the heart of Doha• A multicultural mix of residents• A community for 45,000 residents• Approximately 15,000 residential units• Extensive support facilities• Top Quality Schools• Cutting Edge Clinics• Superb Entertainment• Worldwide dining brands• Landscaped Gardens• Community Centers• Ample parking space• Variety of Shopping experiences• World class safety & Fire Services• Three marinas with combined moorings for 1000

boats• Three destination luxury hotels as well as around

three ultra luxury boutique hotels

The Pearl-Qatar “10-themed residential districts”

• International Yachting Hub• Mooring for around 700 boats• Two and a half kilometer Promenade• 1 million square feet of Luxury Retail Space• Around 100 International Restaurants and

Cafés• Luxury Styled Towers and Townhouses• Island Luxury Resort

Porto Arabia – Luxury Styled Towers and Townhouses• 31 Mediterranean styled Towers with spectacular views• One to four Bedroom Luxury Apartments• Five Bedroom Luxury Penthouses• One to four Bedroom Townhouses

Porto Arabia – Retail Space• Approximate 1 million square feet• More than 800 retail outlets• Almost 4,000 car parking spaces• More than 700 berths marina• Leisure and entertainment waterfront• World Class retailers presented to Doha

for the first time

• Moroccan-inspired architecture• 29 Luxury beach front Towers• Sea facing townhouses and chalets• Marina for over 120 boats• Iconic Yacht Club & Water Park• 5 day-beach clubs spread over the 1.8 km of

sandy beach• Island Luxury Resort

• Venetian inspired low-rise precinct• Intriguingly complex area edged by sandy bays• Two ultra-luxury signature boutique hotels• Sailboat marina with retail promenade quay• Luxurious townhouses• Venetian style courtyards• Sea and water canal views• Pedestrian streets with charming retail life of

boutiques, art galleries and neighborhood restaurants

• At the entrance of the Island• Modern residential towers and townhouses• Tallest buildings of the island• Direct access to sandy beach clubs

• At the heart of the Island, in between the two largest residential precincts

• Hypermarket, clinics, banks, retail… all of everyday’s life necessities in one place

• Multiplex movie theater• Family casual and fast casual dining

• The essence of true island life• Various luxury Mediterranean style villas• Three to six Bedrooms• Beach Front and sea views• Fully landscape gardens• Island-style luxury villas• Each property stands alone in a semi-tropical gardens• Four hundred villas with private beach fronts• Maximum privacy and unique aspects to all villas

• Nine independent islands, around 22’000 m2 plots• Each island has it sown private beach and marina

Porto Arabia Under Construction – December 08

January 2009

HOSPITALITY DEVELOPMENT COMPANY – HDC o.m.c.A United Development Company psc. (UDC) Fully Owned Subsidiary

A United Development Company (UDC) wholly owned subsidiary

Specialized in owning, developing and operating world-class hospitality projects

Creating partnerships with recognized leaders and young yet promising hotels, resorts and restaurant brands

The initial geographic development priority is MENA region, poised for double digit tourism growth over the coming years

Many of HDC’s brands are entering the market for the first time on The Pearl – Qatar

HDC is set to strongly contribute in making The Pearl - Qatar as one of the most exclusive, fashionable and sophisticated tourist destinations in the world

HDC The Company

A current portfolio of activities in hospitality development, operations and assets management…

Present lines of activities (Years 1-2)Owning & operating food & beverage operationsOwning, developing & asset managing hotel & resort propertiesProviding hospitality advisory services to UDCInternational equity investments in hospitality projects

Future lines of activitiesJoint ventures with food & beverage wholesalersFood & beverage concept/brand developmentHospitality industry education

HDC Business Activities

… with additional activities in the future in view of a backward vertical integration in the supply chain

HDC & The Pearl-Qatar

TPQ Strategic Food & Beverage Mix

Porto ArabiaTop End & Upper Trendy International

& / or Value Recognized brandsUpper to High End Night Life Concepts

Medina Centrale

Quality Middle to Upper Middle MarketValue For Money Casual & Fast Casual

International & Regional Brands New yet Promising Concepts

Qanat Quartier

Upper to High End MarketUnique Branded & Non Branded

Strong Character Restaurants & BarsSignature Chefs within Ultra Luxury Boutique Hotels

Every one of the precincts will have its differentiated food & beverage experience as to become a magnet in its own right…

Throughout the project people will chose from quality alternatives , i.e..

By cuisine of origin (French, Italian, Other Ethnic…..) Fast food Fast Casual Casual and Casual Chic Dining Fine Dining / Signature Chefs Delis / Gourmets shops Non - chain independent restaurants Cafes Health / bio concepts Traiteurs, up-market caterers Bars / Lounges Live venues (i.e.. Jazz Bar) Nightclubs, ….

TPQ F&B Mix

The Pearl, Qatar will offer a wide selection of outing options

PA 19 – Nikki Beach Resort

VB 01Mixed-Use Development

& Beach Clubs

QQ 09Boutique Marine ResortQQ04

Boutique Urban Resort

5 Day-Beach Clubs

Tse Yang

HDC Currently Confirmed Projects on The Pearl Qatar

Liza

Pampano

Chocolate BarBurj El Hamam

Central Production Unit

La Tabkha

MEGU

HDC Current Food & Beverage Brands PortfolioPositioning

Up-Casual

Up-scale

Up-scale

Up-scale

Fine Dining

Casual

Concept

Trendy Chocolate Restaurant Bar

Modern Lebanese

Modern MexicanSpecialized in Fish & Seafood

Authentic Lebanese

ChineseRestaurant & Trendy Bar

Lebanese Home Comfort Food

High-EndModern Japanese

Up-CasualInternational Cuisine

The Central Production Unit will be located within the facilities management quarters at the heart of TPQ

CPU Location

CPU

Some of the key benefits of a CPU are optimizing food safety and hygiene as well as ensuring quality standard consistency… Direct BenefitsFinancial profitability on long term

Maximize and optimize production efficiency and service delivery

Optimize food safety and hygiene management system

Become a world-class operator accredited by the highest international certifications HACCP and ISO 22000

Ensure quality consistency

Indirect BenefitsBrand building, that facility will be a key factor in positioning HDC as a world-class operator

Develop a knowledge and expertise that can be transferred and sold to other large UDC projects

CPU Direct & Indirect Benefits

… while contributing to a positive brand building

Developing a $20-25 million exclusive & trendy beach resort comprising 40-60 keys and potentially 24 branded residences

Porto Arabia Nikki Beach Resort

Designer Operator

PA-19

Porto Arabia 19 – Nikki Beach ResortUltra exclusive & trendy beach resortEstimated CapEx of $20-25 millionAround 40 to 60 bungalow suitesPotentially 24 branded residencesBungalows and private decks some with private plunge pools / JacuzzisUp-scale restaurants and trendy open air beach barPools, sun beds and open air SPADay & night entertainment

Porto Arabia Nikki Beach Resort

World-class entertainment hub offering a variety of experiences from iconic art performance hall to exclusive beach club experience

Viva Bahria Mixed Use Development

Designer

Viva Bahria 01 - Mixed Use Development & Beach Clubs

VB-01

Signature building yacht clubMultipurpose art performance hall and outdoor exhibition venue100 Upscale serviced and furnished flatsSports, body and children entertainment zones with themed restaurants5 distinctive day-beach clubs targeting different segments of TPQ residents

Viva Bahria Art Performance Hall

Viva Bahria Beach Clubs

Viva Bahria Beach Clubs

A total experience boutique resort, offering three types of lodging, signature restaurant and potentially Thalasso SPA

Qanat Quartier Boutique Marine Resort

Designer Potential Operators

Qanat Quartier 09 – Signature Boutique Marine Resort

QQ09 Resort

LuxuryBranded

Residences

120/150-key all-suite boutique hotel including luxury water bungalows and seaside luxury tentsStatement signature buildingPotential branded residencesCutting edge beach clubSignature restaurants & barsThalasso & relaxation SPASailboat marina with charming retail promenade quay

Qanat Quartier Boutique Marine Resort

A 120-key urban boutique luxury resort including branded residences and a very exclusive hotel beach club

Qanat Quartier Boutique Urban Resort

Designer Potential OperatorCHARLES HADIFE

ARCHITECTS

EDITIONS by

& IAN SCHRAGER QQ-04

Qanat Quartier 04 – Signature Urban Boutique ResortAround 120 luxury rooms and suites with re-visited classic interiors20 to 30 luxury residencesRooftop landscaped terrace & poolExclusive beach areaSupport relaxation SPAUltra personalized business servicesState-of-the art banqueting and meeting

Qanat Quartier Boutique Urban Resort

The Pearl Qatar will act as a catalyst for regular entertainment

activities i.e..

Music (live bands, concerts –small and large scale- indoor

and outdoor…)

Art (indoor and outdoor painting, sculpture, photo

exhibitions, etc…)

Fashion (i.e.. “The Pearl Fashion Week”, broadcasted on

Fashion TV)

Sports (Horse beauty contest, auctions, sailing school ,

sail boat races etc.)

Cinema (The Pearl Film Festival…)

Other...

TPQ Events & Entertainment

Continuous entertainment is key for Pearl Island to generate visitor traffic, enhance quality of life for the residents and get free worldwide media coverage

TPQ Events & Entertainment

HDC organized on The Pearl Qatar construction site a world-class opera concert featuring tenor Placido Domingo; attracting over 3’500 people

Thank You