the open location ecosystem and the mobile internet gary gale, yahoo! geo technologies @ bcs nlb...

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The Open Location Ecosystem and the Mobile Internet Gary Gale, Yahoo! Geo Technologies @ BCS NLB September 2008

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Page 1: The Open Location Ecosystem and the Mobile Internet Gary Gale, Yahoo! Geo Technologies @ BCS NLB September 2008

The Open Location Ecosystem and the Mobile Internet

Gary Gale, Yahoo! Geo Technologies @ BCS NLBSeptember 2008

Page 2: The Open Location Ecosystem and the Mobile Internet Gary Gale, Yahoo! Geo Technologies @ BCS NLB September 2008

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Overview and Introduction

• Yahoo! Geo Technologies

– who we are, what we do

• User location

– problems, challenges, demands, opportunities

• Socialising location

– Yahoo!’s location brokerage

– opening up the location ecosystem

Page 3: The Open Location Ecosystem and the Mobile Internet Gary Gale, Yahoo! Geo Technologies @ BCS NLB September 2008

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... where am I? ... where are my friends?

... who’s near to me?... what’s near me?

... what’s relevant to where I am?

Yahoo! Geo Technologies

Page 4: The Open Location Ecosystem and the Mobile Internet Gary Gale, Yahoo! Geo Technologies @ BCS NLB September 2008

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Challenges, Market Demands and Business Needs

Multiple, Fragmented ApproachesInconsistent capture, definition, and context across network

Limited access and visibility to other applications and the user

Conflicts and gaps between internal approaches and applications

Overlapping, mismatched approaches and user experience

Crippled Accuracy and RelevanceLack of understanding and intent in relationship to the user

No consistent method or place for declaring “I am Here”

Coverage and accuracy varies by granularity and geography

GPS/Phone Device ConsolidationMore devices with integrated functionality; cell phone, internet, navigation

into one device

Phones with GPS, 3G, GPS, WiFi, Bluetooth and Navigation

GPS devices with 3G, WiFi, Bluetooth and now phone

Market ConsolidationTomTom buys TeleAtlas for $4.5 Billion

Nokia buys Navteq for $8.1 Billion

Multiple Carriers backing Social Network/Location Services

•“Location-based services are one of the cornerstones of Nokia’s Internet services strategy. Location will ultimately be in every device” - Nokia’s president and CEO

Explosion of Location Based Services and APIs

Major handsets and platforms; Java, Symbian, Blackberry, Apple

Google Location API and Gears for Windows Mobile, Android

Yahoo! ZoneTag, Mobile, Fire Eagle Location API

Location-Aware Applications

Mainstream web sites leveraging location to display relevant info

Real-time traffic, gas prices, news, business listings, real-estate listings, etc.

Social mapping; upload maps, content with other users and applications

•“(the User Location market) … will nearly triple in revenue this year, to $1.3 billion from $485 million in 2007, and will reach $8 billion in 2011. - Gartner

•“(the User Location market) … will nearly triple in revenue this year, to $1.3 billion from $485 million in 2007, and will reach $8 billion in 2011. - Gartner

Page 5: The Open Location Ecosystem and the Mobile Internet Gary Gale, Yahoo! Geo Technologies @ BCS NLB September 2008

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User Location Solutions

Detection

Accuracy+

Granularity

Management

Privacy+

Sharing

Matching

Relevance+

Monetization

Page 6: The Open Location Ecosystem and the Mobile Internet Gary Gale, Yahoo! Geo Technologies @ BCS NLB September 2008

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Social Networks – Social Context

Page 7: The Open Location Ecosystem and the Mobile Internet Gary Gale, Yahoo! Geo Technologies @ BCS NLB September 2008

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Fire Eagle

Fire Eagle – Social and Location Context

Page 8: The Open Location Ecosystem and the Mobile Internet Gary Gale, Yahoo! Geo Technologies @ BCS NLB September 2008

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Without Fire Eagle

Vertical Towers of Siloed Location Data

Page 9: The Open Location Ecosystem and the Mobile Internet Gary Gale, Yahoo! Geo Technologies @ BCS NLB September 2008

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With Fire Eagle

User-Controlled Location Sharing and Integration

Page 10: The Open Location Ecosystem and the Mobile Internet Gary Gale, Yahoo! Geo Technologies @ BCS NLB September 2008

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Fire Eagle’s User-Controlled Geo ACLs

|- n’hood -|

|------ zip -----|

|-------- city -------|

|------------ county -----------||--------------- state ----------------|

|---------------- country -----------------|

Page 11: The Open Location Ecosystem and the Mobile Internet Gary Gale, Yahoo! Geo Technologies @ BCS NLB September 2008

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Fire Eagle

fireeagle.yahoo.net

Page 12: The Open Location Ecosystem and the Mobile Internet Gary Gale, Yahoo! Geo Technologies @ BCS NLB September 2008

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Fire Eagle

fireeagle.yahoo.net

Page 13: The Open Location Ecosystem and the Mobile Internet Gary Gale, Yahoo! Geo Technologies @ BCS NLB September 2008

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Navizon

navizon.com

Page 14: The Open Location Ecosystem and the Mobile Internet Gary Gale, Yahoo! Geo Technologies @ BCS NLB September 2008

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My Loki

my.loki.com

Page 15: The Open Location Ecosystem and the Mobile Internet Gary Gale, Yahoo! Geo Technologies @ BCS NLB September 2008

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eKit

ekit.com

Page 16: The Open Location Ecosystem and the Mobile Internet Gary Gale, Yahoo! Geo Technologies @ BCS NLB September 2008

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BrightKite

brightkite.com

Page 17: The Open Location Ecosystem and the Mobile Internet Gary Gale, Yahoo! Geo Technologies @ BCS NLB September 2008

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Plazes

plazes.com

Page 18: The Open Location Ecosystem and the Mobile Internet Gary Gale, Yahoo! Geo Technologies @ BCS NLB September 2008

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•Find me spot

Spot

findmespot.com

Page 19: The Open Location Ecosystem and the Mobile Internet Gary Gale, Yahoo! Geo Technologies @ BCS NLB September 2008

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Consolidating the World’s Geography

• WOEIDs

• Unique

• Permanent

• Global

• Shared with the public via

• Language Neutral– London = Londres = Londra = ロンドン

– United States = États-Unis = Stati Uniti = 米国

• Consolidates the concept of ‘place’; allows Yahoo! and our users to recognise locations consistently and globally

WhereHaus™Global Locations Database

• place names• zip codes

• airport codes• administrative regions• telephone code areas

• marketing areas• points of interests• colloquial areas• neighbourhoods

Describing the World’s Geography

Page 20: The Open Location Ecosystem and the Mobile Internet Gary Gale, Yahoo! Geo Technologies @ BCS NLB September 2008

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The Developers and Publishers Dilemma

•Yahoo’s Mobile Language

•Yahoo! needed a flexible language to seamlessly move our own mobile products across devices, platforms, operating systems, globally.

•Yahoo! developed our own new mobile language and opened it up to all developers in January 2008

•Based on W3C standard XForms

•Now available to advertisers, publishers and developers to mobilize content and services

Page 21: The Open Location Ecosystem and the Mobile Internet Gary Gale, Yahoo! Geo Technologies @ BCS NLB September 2008

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Resources

www.ygeoblog.com

developer.yahoo.com/fireeagle

developer.yahoo.com/geo

mobile.yahoo.com/developers/roadmap

Page 22: The Open Location Ecosystem and the Mobile Internet Gary Gale, Yahoo! Geo Technologies @ BCS NLB September 2008

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Thank You for Listening